What's the use of having a highly optimised set of products and categories if Google can't read them? Or if pages take forever to load and customers start going elsewhere. All your hard work is lost! This week our host, Nick Trueman, caught up with technical SEO expert Chris Long from Go Fish Digital ( https://gofishdigital.com/ ) based in the United States. The focus of this episode is around the easy and more complicated things you can optimise for SEO. Tune in to get your todo list ...
Sep 11, 2020•43 min•Ep 97•Transcript available on Metacast Imagine if you could know EXACTLY what people wanted. The wordings they used, when they search...etc. Well, that does exist and it's called a 'keyword'. Keywords are the crux of all SEO. They teach you about your customers and, therefore, what to optimise your website for. In this episode we interview Chris Laas - both an experienced Ecommerce business owner and digital agency partner. Chris knows all there is to know about understanding customer intent and selling them a product....
Sep 04, 2020•40 min•Ep 96•Transcript available on Metacast Facebook Ads are a gold mine, right? Everyone's making millions by advertising on there, right? Wrong. It can be very difficult and may not deliver a return overnight! On this week's episode our host, Nick Trueman, interviews Kevin Urrutia who's an absolute world-leading expert in Facebook Advertising. They talk business, pandemics, ecommerce, Shopify, marketing in general and, of course, the key ingredients for success in Facebook advertising. Tune in to hear Kevin's top tip...
Aug 28, 2020•47 min•Ep 95•Transcript available on Metacast Buying marketing services can be a very confusing process. SEO, PPC, Social Media...etc. But which one will actually make you some money? Being a good buyer is the most important part of getting good results with a marketing agency. In this episode our host, Nick Trueman, covers his top learnings about getting the right services, which get results and get your business moving. Be sure to stay tuned for further Shopify & marketing expert advice every Friday! You can learn more about Nick&apos...
Aug 21, 2020•25 min•Ep 94•Transcript available on Metacast Shopify can seem like such an easy thing to do. You click some buttons, pay your $29 a month and hey presto! You're an ecommerce business. The reality couldn't be further from this. Before you know it you've got customer enquiries, mounting costs, a lack of new customers, unprofitable marketing and worst of all; a migraine. In this episode, Nick outlines his top steps to both acquiring new customers and, the most important bit, getting more revenue from them. After all, 80% of bus...
Aug 14, 2020•43 min•Ep 93•Transcript available on Metacast Brightpearl is the omnichannel retail management system that puts your orders, inventory, financials, POS and CRM in one place. Our host and CEO, Nick Trueman, caught up with Brightpearl's CEO, Derek O'Carroll. When Derek O'Carroll joined Brightpearl three years ago, he took on the biggest risk any CEO can take - a turnaround. Since taking the helm as CEO, Derek has led the retail operations platform from stagnant growth to more than $12 million in revenue, nearly 1,400 customers ...
Aug 07, 2020•47 min•Ep 92•Transcript available on Metacast Our host, Nick Trueman, recently caught up with Dan from Unbound Merino - a Shopify store selling clothing made from Merino Wool, with a difference! Listen through to find out how Dan started the business using crowdfunding, has navigated the coronavirus outbreak and his audacious long term plans for growth. To learn more, check out their website: https://unboundmerino.com/ As always, your host is Nick Trueman - the CEO of Just Ask Parker. Support the show...
Jul 31, 2020•54 min•Ep 91•Transcript available on Metacast This week our host, Nick Trueman, interviewed the highly experienced and well-known Brian Millar. The questions were submitted by a range of professionals and focused on the entertainment thinking expertise that Brian has developed over the years. Struggling to get people to engage with your brand? Well this is the episode for you! Nick and Brian covered a range of great engagement campaigns from a number of brands, some of the issues in the digital world around brand personality and some super-...
Jul 24, 2020•43 min•Ep 90•Transcript available on Metacast WORDS HAVE POWER. USE THEM WISELY. 5 points of reference: Words have meaning. For example, I hate being called CEO and startups are full of buzz words that, as Nick says, lack any real clarity, depth or meaning. Words need to be in priority. For example, content on a page. The power of questions: Why am I failing? Why am I not doing better yet? Keep it snappy. What you do: Create a long sentence, then chop it down to 5 words of less. There are 3 levels of content. Alert, info & contractual. ...
Jul 17, 2020•22 min•Ep 89•Transcript available on Metacast This week we've interviewed Chris Marshall from Onstate. They're an enterprise-level ecommerce agency based in the UK. Onstate have helped hundreds of businesses build and launch their stores on a range of enterprise platforms, such as Ecommerce Cloud (Salesforce) and Magento. However, they have now turned their attention to Shopify! Tune in to find out some top tips from Chris about how to get your first few orders, what Shopify has over other platforms and his top tips for growing an...
Jul 11, 2020•35 min•Ep 88•Transcript available on Metacast In this episode, our host and CEO, Nick Trueman, unpacks the big debate of the minute - what's better for ecommerce stores out of Google Ads and Facebook Ads. It's a challenge that all advertising and ecommerce store face. Where to invest your budget, how much to spend, what results to expect, how to get more from the results...etc. The list goes on! Listen in now to find out Nick's thoughts. Enjoy :) Head over to https://justaskparker.com/wow to join the free masterclass to learn...
Jul 03, 2020•19 min•Ep 87•Transcript available on Metacast In this episode, we are making a very big and very exciting announcement about the future of Just Ask Parker. We've been away for a little while now, but we are back with a bang! Head over to https://justaskparker.com/wow to join the free masterclass to learn more about creating a successful Shopify store. There are also details on https://justaskparker.com/ about our training and current task plans. Support the show...
Jun 26, 2020•40 min•Ep 86•Transcript available on Metacast In this episode, I am talking about all things conversion applications for your Shopify store! Here is the list of the 10 apps I recommend: https://apps.shopify.com/omnisend https://apps.shopify.com/helpdesk https://apps.shopify.com/fera https://apps.shopify.com/google-express-integration https://apps.shopify.com/pro-blogger https://apps.shopify.com/videofy_make_product_videos https://apps.shopify.com/instagram-shop-by-snapppt https://apps.shopify.com/photo-resize-by-pixc https://apps.shopify.co...
Apr 20, 2020•40 min•Ep 85•Transcript available on Metacast Your brand is how people perceive you wherever they interact with your business—both the impressions you can control and the ones you can’t... You must Create a WOW brand that will boost sale and increase customer loyalty This is before your ads, before your PR and before your social media posts. Seth Godin is one of my idols. He talks about the need to stand out , be a remarkable brand . Get the free download here: https://justaskparker.com/wow In this podcast episode I am: Not talking about yo...
Apr 13, 2020•41 min•Ep 84•Transcript available on Metacast Brett Owens is one of the most knowledgeable guys I know when it comes to getting leads online. It’s a numbers game and you can have the BEST product in the world, but the difference between success failing is getting eyeballs on your products. Today I wanted to have Brett here talking about how to get OTHER PEOPLE TO DO YOUR SELLING! This is the perfect solution for merchants who want to work as few hours as possible and also for brands that want to go big. If there is one person you need to li...
Apr 06, 2020•44 min•Ep 83•Transcript available on Metacast We spoke about personalizing your lead and customer communication a while ago in a podcast episode where I had recorded a client coaching call. Nicole from Modrec actually does this in her business. I know there are many other businesses who should be doing this! David Wachs’ latest venture, Handwrytten, is bringing back the lost art of letter writing. Developed as a platform, Handwrytten lets you send notes from Shopify via Zapier. What we will cover: How handwritten notes can help Shopify sell...
Mar 30, 2020•35 min•Ep 82•Transcript available on Metacast Today I talk to Phillipe at gorgias.com Philippe is Head of Partnerships and Business Development at Gorgias.io. He was previously co-founder of Dealeaz, an Ecommerce focused retailer that generated over $20M in revenue in it's first 24 months. He also worked at both Google and Microsoft in several Sales, Marketing and Operational roles. He's passionate about helping Ecommerce Merchants optimize and scale their backend operations in order to boost profits. Gorgias is the most powerful ...
Mar 23, 2020•43 min•Ep 81•Transcript available on Metacast Get the 80 subject lines and CTA's here: https://justaskparker.com/80-ways-to-get-more-clicks-from-your-email/ Join Our Mastermind: https://www.1000salesandbeyond.com/mastermind Some top tips: I don’t care if you have 3 people on your list. Start sending! Check your stats! What else makes Tonja successful? Reviews Website setup for conversions Support the show...
Mar 16, 2020•29 min•Ep 80•Transcript available on Metacast If you want to start a business that is More than a passive income / hands-off ecommerce store then THIS is the episode for you! OR if you are not making sales and just can’t understand why then listen in and learn. I have been offering marketing advice to this next guest and his wife for the last year and love their passion and dedication so invited Dan here to share his experience with you. Their store is www.deliciouslyguiltfree.com This store is getting a MINIMUM 6% conversion rate and up to...
Mar 09, 2020•50 min•Ep 79•Transcript available on Metacast In this episode, I discuss the red flags of Facebook advertisements and how to save money running advertisements that make a great return on investment (ROI). We will cover: What are the red flags when investing in Facebook advertisements How you can save money running successful ads If you are using a FB ad agency: Make sure the company knows -your audience - exact age, locations, interests are broken down into campaigns, types pf ads THAT work! - low hanging fruit - Are FB ads the best for you...
Mar 02, 2020•39 min•Ep 78•Transcript available on Metacast In this episode, I discuss WHO will actually buy from you. We will cover Facebook audience insights How to use magazines to find your best customer and what you should be posting to capture their attention Google maps Your competitors How to use social media Transcript https://justaskparker.com/pages/podcast/episode-77-5-steps-to-identify-your-ideal-customer/ Support the show...
Feb 24, 2020•29 min•Ep 77•Transcript available on Metacast Joel Ong is the Founder and Video Strategist at Tape Your Time, a Video production and consulting agency based in Singapore which helps brands grow and build deeper relationships online by leveraging video assets to present their story authentically and scale their time, money and connections. How Video Can Help Ecommerce Sales How to build a Storybrand and understanding the power of storytelling How Video Builds Trust, Authenticity and Growth for Businesses How a brand story video establishes y...
Feb 18, 2020•49 min•Ep 76•Transcript available on Metacast Today we talk to Sahil Gupta. He is the CEO of Spase https://spase.io which creates airmodels. He previously worked for companies including Tesla and Microsoft, and graduated with degrees in Computer Science and Economics from Yale. What we cover: What are airmodels? What products is this best for? Can you give some case studies clients How did Spase begin and why did you start it? What do you see happening to AR in a few years? What makes Spase different from working with independent artists? W...
Feb 10, 2020•30 min•Ep 75•Transcript available on Metacast I want you to do this for 14 days and tell me what happens! Join the challenge by signing up for FREE for 1000salesandbeyond.com and then access the Inner Circle FB group for the 14 day habits challenge. The 8 tasks you must do EVERY DAY + 2 weekly tasks for TRUE success! In less than 3 hours a day (Less than 2 hours if you hire a team member) First you need to have your basics done- Customer avatar, 3-month marketing plan, 3-month content calendar, Profit and KPIs… What I am about to share is a...
Feb 03, 2020•55 min•Ep 74•Transcript available on Metacast Kaila YU – The Holistic Approach To Working With Influencers I am so happy to announce the return of Kaila Yu on today’s episode of Winning with Shopify! I sit down with Kaila for the second year in a row at our Social Media Influencers Online Summit! Kaila is a WEALTH of influencer knowledge and will take us through the changing nature of social media landscape, influencer diversification and platform usage. Kaila has tons of tips and brings a unique perspective to the Podcast this week. As the...
Jan 27, 2020•16 min•Ep 73•Transcript available on Metacast We are excited to shine a spotlight on another amazing Speaker/Presenter from the Social Media Influencer Summit! Today we’re talking with David Perry who is an expert developer in the gaming industry. David has created multiple successful companies and games, including Aladdin, The Matrix, The Terminator and Teenage Mutant Ninja Turtles. David is wildly successful, with his last two companies being acquired by Sony PlayStation and Atari. He’s won a Development Legend Award. He's spoken all...
Jan 20, 2020•20 min•Ep 72•Transcript available on Metacast Today on the Winning with Shopify Podcast, I sit down with Angela Wright for one of my favorite interviews from the Social Media Influencers Online Summit! Angela is a jack of all trades and she is truly making a difference in the world. Angela is an integrated health activist, educator, and humanities & business strategist. Her pragmatic approach starts with evidence and proven science to guide her as she develops her products and business. Don’t miss out on our powerful conversation about ...
Jan 14, 2020•14 min•Ep 71•Transcript available on Metacast In our first episode of Winning with Shopify for 2020, I sit down with Holly Cardew for the second year in a row at our Social Media Influencers Online Summit ! If you missed her last year, be sure to listen this time and you won’t be disappointed. Holly is the founder of Pixc, a company that helps eCommerce stores optimize their product content, increase their online sales ad automate the repetitive tasks within their business. Since starting Pixc, Holly has hired over 400 freelancers, built a ...
Jan 06, 2020•27 min•Ep 70•Transcript available on Metacast With just 2 days left in 2019, we are featuring another fabulous expert from the Social Media Influencer Summit on our Podcast! I’m so excited to introduce you to a very special guest, Danielle Lewis. Danielle is the CEO of Scrunch, a very popular multi-channel influencer platform that is used around the globe. Scrunch provides data and analysis tools for influencer marketing as well as marketing solutions for brands, with over 20 million users globally! Danielle is a fabulous speaker and an imp...
Dec 30, 2019•17 min•Ep 69•Transcript available on Metacast Another episode of highlights from the Social Media Influencer Summit makes this episode of Winning With Shopify jam-packed full of knowledge from our friend of the show, Alexandra Jimenez. She joins us again this year to talk about both sides of the story, being a social media influencer and owning a Shopify store as a merchant. Alexandra Jimenez is the editor-in-chief of Travel Fashion Girl, where she teaches an audience of 900,000+ monthly readers to pack in a light, stylish, and efficient wa...
Dec 16, 2019•32 min•Ep 68•Transcript available on Metacast 
