The Best Research Tool in 2020 - CEO of Scrunch - Danielle Lewis | Winning With Shopify podcast

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Episode description

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Episode description

With just 2 days left in 2019, we are featuring another fabulous expert from the Social Media Influencer Summit on our Podcast! I’m so excited to introduce you to a very special guest, Danielle Lewis. Danielle is the CEO of Scrunch, a very popular multi-channel influencer platform that is used around the globe. Scrunch provides data and analysis tools for influencer marketing as well as marketing solutions for brands, with over 20 million users globally! Danielle is a fabulous speaker and an important voice in the influencer marketing space.

Danielle is going to talk about her company and how influencers interact with Scrunch as well as other brands. She will cover all Scrunch features, best practices and common questions. There are so many different topics to discuss on this week’s episode, so but sure to log in and listen to the full podcast with Danielle here: www.winningwithshopify.com/summit. You can sign up today for free and you’ll get three days full access!

Can't wait to see you all in 2020!

Questions I covered:

What has changed over the last 12 months for influencer marketing?

Where is the influencer marketing industry headed in 2020 and beyond?

What general back-end analytics are available on platforms like Instagram?

What analytics and reporting are available with Scrunch?

What is the hybrid model for influencer marketing and how does it work?

How much should you spend on your influencer marketing?

Topics:

When influencers and brands post on social media, they are missing a key part of their audience due to the ever-changing algorithm. To make the experience authentic but also reach the right audience you must extend and amplify your media.

The popularity of different social media platforms changes all the time. This means that you must be utilizing multi-channel tactics. It is really about understanding that influencer marketing is not just about a sponsored post. It really is about reaching your audience in the right places - Instagram, YouTube, Twitter, TikTok, Pinterest, etc.

Influencer Marketing is all about negotiation! There is no right or wrong way to go about negotiating. It really is about getting to know someone and what works for them might not be the strategy or price that works for another.

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