Ear piercing isn’t just about begging for permission from your mom for weeks on end, driving by the local mall, and searching for the nearest Claire’s anymore. Learn how Studs is revolutionizing the ear piercing and earring experience. In this ep, I’m chatting with Lisa Bubbers, Co-Founder and CEO of Studs, as she unpacks her greatest insights into her brand’s unique approach to retail and marketing. How is Studs targeting a Gen Z and millennial customer base through organic marketing? What’s th...
Apr 04, 2024•36 min•Transcript available on Metacast Wheaties ask to eat him for breakfast. Bears are warned about encountering him in the wild. Doctors rejected his organs from donation because they were too much for the average man to handle. Who is he? Why, the most interesting man in the world, of course. But more importantly, how did he become a household name? Aidan takes an inside look at the woman who created the most interesting man in the world (because honestly, would you expect anything less?) and breaks down how Dos Equis managed to c...
Apr 03, 2024•10 min•Transcript available on Metacast Marketing isn’t just for customers. Find out the best ways to hype up your company from within. In this solo pod, I’m giving my unfiltered thoughts on how to use internal marketing to amp up your external marketing efforts. Find out how to sell the best ideas within your organization, take new marketing initiatives to the next level, and communicate in a consistent way that will further your brand’s mission. Plus, don’t forget to share your ideas for the podcast with me on LinkedIn! Have questio...
Apr 02, 2024•12 min•Transcript available on Metacast How can marketers strike a balance between brand awareness and long-term thinking? Vibhor Kapoor, Chief Business Officer of NextRoll and former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept of full-funnel marketing and the need for a holistic approach that considers the entire customer journey. And later, Vibhor shares his thoughts on the best privacy-conscious marketing strategies out there, breaking down th...
Mar 28, 2024•39 min•Transcript available on Metacast Aye! Listen up ya eejits because Aidan here is about to tell ye a tale of a bonnie lass named Nessie, and a marketing stunt that fooled the world twice o’er. How did the town of Inverness rise to fame? And how did a tall tale of a monster in the local loch capture the imagination of the entire world? Aidan unpacks the myth of the Loch Ness monster, revealing how the curiosity gap principle has kept the myth alive and prosperous nearly 100 years after its creation. What can the myth of Nessie tea...
Mar 27, 2024•10 min•Transcript available on Metacast What does it take to become a successful fashion brand in today's market? According to Stefani O'Sullivan, Head of Marketing at Staud, it's all about having a purpose-driven mission and relying on a great product and brand. In this episode, Stephanie shares her insights on building a successful brand, the importance of understanding your customers, and the power of community in the fashion and beauty industry. How is Staud leveraging the creator community and organic content to drive growth? Ste...
Mar 26, 2024•39 min•Transcript available on Metacast Lance Armstrong might be the first name you think of when you hear the words, “Tour de France,” and sure, he’s certainly a marketing genius in his own right, but he isn’t anywhere near the same level as the OG marketer who turned the French cycling event into the marketing sensation it became. Who is the mystery man behind France’s biggest sports tradition? Meet Geo Lefevre, a 26-year-old writer who just wanted to promote his magazine, L’Auto. Learn how through nothing short of a stroke of geniu...
Mar 21, 2024•10 min•Transcript available on Metacast Join my LinkedIn besties/kickass product marketers Tamara Grominsky, Andy McCotter-Bicknell, and Jason Oakley, hosts of the podcast, “Ready for Launch,” as they take a deep dive into the world of product launches with me. We’re chatting about everything product marketing and unleashing the BEST tips out there to help you nail your product launch from start to finish. Do your launches lack originality and planning? Having trouble knowing where to start when it comes to market research? Not sure a...
Mar 20, 2024•57 min•Transcript available on Metacast There are only a few episodes of The Marketing Millennials left, and you seriously cannot afford to miss the incredible surprises I have in store for these jam-packed last few episodes. Seriously, EVERYONE I’ve talked to has said that these next eps are some of the ABSOLUTE BEST they’ve heard. Well err—full disclosure— this is nowhere near the end of the Marketing Millennials, and the above paragraph is a complete lie BUT… did it make you feel more compelled to tune in? Wanna know why you might ...
Mar 19, 2024•33 min•Transcript available on Metacast Ah, America. Some might say there’s nothing more patriotic than flags, fireworks, and country music, but for Nathan’s Famous Hot Dogs, nothing spells “American Patriot” harder than the man who can shove the most weiners into his mouth. In this solo pod, my BFF, Aidan Brannigan, reveals the story of how four Polish immigrants created one of America’s most beloved 4th of July traditions by just doing what dudes do best—challenging each other to ridiculous contests to prove their masculinity... or ...
Mar 14, 2024•9 min•Transcript available on Metacast As marketers, it’s easy to think AI is our #1 enemy. But what if I told you, it’s actually your secret superpower? Stop thinking about AI as your arch-nemesis and start thinking of it as your new best friend. Ross Simmonds, the mastermind digital strategist behind some of the biggest SaaS and cloud companies in the world and the current founder of his digital marketing firm, Foundation, chats with me about the future of AI and content creation. Can AI turn a bad writer into a great one (first of...
Mar 13, 2024•43 min•Transcript available on Metacast What does a former Twitter insider believe about the future of capturing the short-form attention span? Sorry. What was that first sentence? I was writing this on my mobile. When it comes to short-form content, you’re competing with everyone on their phone all the time—and platforms who capture your attention the fastest possess all the power. Today we’re learning from Ted Harrison, former Head of Production at one of the biggest short-form platforms out there, Twitter. Ted shares why, no matter...
Mar 12, 2024•46 min•Transcript available on Metacast Discover the secrets behind the success of Selena Gomez’s Rare Beauty, as Ari Murray talks with Katie Welch, the CMO of Rare Beauty in this live recording from Marketingland. Learn how Rare Beauty leveraged social media, particularly TikTok, to fuel the popularity of their products and engage with their superfan community. How has Rare Beauty managed to overcome the challenges of balancing distribution at a massive scale while still maintaining a direct relationship with customers? Katie also ex...
Mar 07, 2024•29 min•Transcript available on Metacast Pedro Pascal might be America’s favorite Daddy, but that didn’t stop Ryan Reynolds from becoming the world’s biggest marketing Zaddy with his wit, charm, and killer entrepreneurial instincts that managed to dominate pop culture over the last ten years. How did this once B-list comedian manage to rise to the top of the pop culture game? Aidan breaks down Ryan’s scrappy climb to the top, starting with his ingenious grassroots campaign to fund the release of a little-known film called, “Deadpool” w...
Mar 06, 2024•11 min•Transcript available on Metacast This week, Daniel’s chatting with Jordan Narducci, Head of E-Commerce and Digital Marketing for Momentous about the metrics that can take your marketing game to the next level. Jordan shares his insights on attribution models, retention strategies, and the power of data-driven decision-making. Discover how Momentous, a nutritional brand intent on democratizing high-performance supplements, has leveraged traditional funnel marketing to tap into its target audience and drive growth. What metrics w...
Mar 05, 2024•41 min•Transcript available on Metacast Your brand means nothing if it can’t stand out from the competition. So quit trying to blend in and start telling your audience a great story. Daniel sits down with Jake Karls, co-founder of Mid-Day Squares, to discuss the power of storytelling in marketing. Discover how Mid-Day Squares built its brand with storytelling at the forefront, allowing it to thrive in the otherwise over-saturated health food marketplace. Jake divulges how Mid-Day Squares started with a homemade recipe, a dream, and a ...
Feb 29, 2024•33 min•Transcript available on Metacast Forms. They may not be the first thing you think of when it comes to marketing, but did you know they’re secretly one of the most powerful tools in your marketing arsenal? Patricia Rollins, Head of Marketing at Typeform, chats with Daniel about how Typeform managed to modernize the survey form by harnessing the power of a customer-centric approach. Can more conversational forms improve customer engagement rates? Patricia shares her top insights on the importance of understanding your audience, o...
Feb 28, 2024•33 min•Transcript available on Metacast Creative is great, but… If it doesn’t drive performance, what are you doing? Take it from Therabody CMO, John Solomon, the mastermind pioneering Theragun from a one-product wonder into a multi-pronged company intent on expanding its product offerings, when he says, all creative must push performance. He dives into the complexities of driving business as a company with a high ticket, infrequently purchased item, and explains how expanding into new verticals is key to sustained growth. He and Dani...
Feb 27, 2024•42 min•Transcript available on Metacast Are you looking for strategies to improve your brand's storytelling and marketing efforts? Eric Dyck, President of the DTC Newsletter, shares his insights on the importance of storytelling and how it can be integrated into every aspect of your brand, dissecting the evolving landscape of social media platforms and the opportunities they present for marketers. Eric also shares his journey into marketing and his perspective as a millennial in the industry. He and Daniel unpack strategies employed b...
Feb 22, 2024•40 min•Transcript available on Metacast Influencer marketing is all about one thing: relationships. If you don’t start treating your creators more like long-term partnerships and friends, then you’re doing a disservice to both them and your business. So how can you ensure you’re on the path to building the most successful influencer relationships possible? Dikla Bengio, Partnerships Team Leader at Artlist, shares her insights and tips for working with influencers. Discover why long-term partnerships are key, why niche creators are the...
Feb 21, 2024•38 min•Transcript available on Metacast How did Promix rise to the top of the supplement food chain to become one of the buzziest, most popular health brands around? Founder Albert Matheny stops by to chat with Daniel about how the brand managed to stand out in an oversaturated health food market, revealing his personal journey into the supplement world and divulging his best insights into how to build a successful brand. Learn how Promix disrupted the supplement industry through the power of simplicity, storytelling, and design, and ...
Feb 20, 2024•39 min•Transcript available on Metacast You can’t think of eyewear now without the brand Warby Parker coming to mind. But it wasn’t always that way. Before Warby Parker reigned supreme, Luxottica owned a monopoly over the eyewear industry. So how did Warby Parker manage to defy the odds and capture the loyalty of a nation? Aidan’s revealing Warby Parker’s masterclass playbook in undercutting the competition, aligning internal values with public perception, and creating a frictionless funnel that enforces brand loyalty. Tune in to find...
Feb 15, 2024•8 min•Transcript available on Metacast Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn how to set up a strong go-to-market foundation, avoid vanity metrics, and find excellent product-market fit. Plus, David discusses the importance of expertise in content creation, the role of pro...
Feb 14, 2024•41 min•Transcript available on Metacast Consistency is 80% of the battle when it comes to making it to the top of LinkedIn. So aside from showing up day in and day out, how else can you build authority and become a top voice on the platform? Daniel and Mark Jung, founder of Authority, discuss the strategies and tactics to grow your following and establish yourself as an authentic creator on LinkedIn. From optimizing your profile to creating engaging content, they share valuable insights on how to stand out and connect with your target...
Feb 13, 2024•50 min•Transcript available on Metacast It may not be Versace, Balenciaga, or Gucci, but that doesn’t mean it’s still not one of the world’s most coveted brands around. Who is it? Canada Goose. And it’s the choice apparel of dog sledders, Arctic Circle explorers, and heli-skiers alike. In this solo pod, Aidan reveals the marketing genius behind the Canadian outwear brand that rebranded itself into a high-class, luxury apparel brand and convinced the world its jacket was worth that extra $1700. Find how -27° try-on rooms, outdoor movie...
Feb 08, 2024•9 min•Transcript available on Metacast People’s perspective on what great customer service looks like is shifting. So how can you keep up? In this week’s marketing hill mash, we’ve amassed some of the industry’s best and brightest minds who are giving their takes on the one rule they’d live or die by when it comes to marketing. And this time around, they’ve got some juicy things to say about customer retention. Tune in to find out why curiosity clicks just don’t cut it anymore, why LTV to CAC is a useless metric, and why demand gen i...
Feb 07, 2024•26 min•Transcript available on Metacast Are you making these deadly sins in your marketing strategy? In this episode of the Marketing Millennials, Daniel sits down with Sam Dunning to discuss some of the biggest mistakes marketers make and how to avoid them. From hiding pricing to designing for ego, Sam shares his insights on what not to do in your marketing efforts. Tune in to learn why transparency and social proof are crucial, how to optimize your website for speed, and why research is the key to success in marketing. Plus, discove...
Feb 06, 2024•38 min•Transcript available on Metacast Dollar Shave Club, the disruptor of the grooming industry, didn't just take on the giants; it redefined the game. In 2012, armed with a modest budget of $4,500, the company launched a viral YouTube video that crashed their website to an overwhelming response. How? By brilliantly touching on customer pain points and shifting from selling a product to selling a lifestyle brand. In this solo pod, co-host Aidan Brannigan reveals how Dollar Shave Club captured its market with the power of humor and a...
Feb 01, 2024•9 min•Transcript available on Metacast Looking for some quick and dirty marketing hacks to boost your marketing A-game? Daniel’s diving back into the archives to find some of the best, most game-changing tricks from an all-star roster of marketing experts who give their hottest, juiciest takes on the one marketing stance they would die on. From getting creative with your SEO plan to getting down in the weeds with customer research, in this marketing hill mashup, we’ve got some of the best tips and tricks around to elevate your market...
Jan 31, 2024•18 min•Transcript available on Metacast How can you build a strong personal brand that resonates with your audience? Amelia Sordell, founder of Klowt, joins Daniel to discuss the importance of empathy and authenticity in personal branding. She reveals the true power of storytelling and human connection in B2B marketing and breaks down the steps you can take to start building your personal brand today. Plus, Amelia also shares her best tactics for crafting a killer content strategy and shares why having followers isn’t the same thing a...
Jan 30, 2024•48 min•Transcript available on Metacast 
