Join my LinkedIn besties/kickass product marketers Tamara Grominsky, Andy McCotter-Bicknell, and Jason Oakley, hosts of the podcast, “Ready for Launch,” as they take a deep dive into the world of product launches with me.
We’re chatting about everything product marketing and unleashing the BEST tips out there to help you nail your product launch from start to finish.
Do your launches lack originality and planning? Having trouble knowing where to start when it comes to market research? Not sure about the best way to plan and manage your go-to-market strategy?
Don’t worry—we’ve got your back. Me, Jason, Tamara, and Andy are breaking down everything from the importance of product marketing, to the role of competitive intelligence in launch strategies, and the differentiation tactics that can make your launch stand out.
By the end of this ep, I guarantee you’ll have all the ingredients you need for a successful product launch.
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00:04:38 - Ingredients for a Successful Product Launch
00:12:23 - Choosing Personas for Product Launch
00:14:17 - Start with Your Launch KPI
00:15:48 - Product Launch Pricing Strategies Decoded
00:22:02 - Product Marketer's Role in Launch
00:25:31 - Prioritizing Product Launches for Success
00:29:09 - How to Align Product Management
00:30:32 - Poaching Customers: Growth Strategy Insights
00:33:46 - Standing Out in Product Launches
00:39:22 - Iterative Launch Strategy for Long-Term Success
00:44:23 - Differentiating Between a Release and a Launch
00:49:25 - Competitor Analysis: Key to Success
00:50:33 - Product Marketing: Not Just Marketing
Learn More about Ready for Launch:
Listen to the Podcast: https://podcasts.apple.com/us/podcast/ready-for-launch/id1730555701
Enroll in the Course: https://maven.com/course-crew/readyforlaunch
Follow Andy:
LinkedIn: https://www.linkedin.com/in/andrewmccotterbicknell/
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Follow Jason:
LinkedIn: https://www.linkedin.com/in/oakleyjason/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
241 - The Ultimate Guide to Launching Products, with “Ready to Launch” Podcast Crew | The Marketing Millennials podcast - Listen or read transcript on Metacast
