We’re back with another solo episode—and Daniel is here to give some tips about buying and implementing marketing tools. As an ops person, you gotta know how to streamline your processes without compromising quality. How do you get your team onboard? Really, you should think about marketing the tool internally, so your teammates aren’t taken by surprise. Plus, picking new tools can be a doozy, especially with all the options out there. Don’t get distracted by shiny features—what IS this product ...
Jan 08, 2025•8 min•Transcript available on Metacast Blue Monday—the third Monday of January, where people give up on resolutions—is coming. And it’s time to use it to your advantage. Daniel and Jay talk about how holidays and “fake” holidays are often low hanging fruit when it comes to marketing campaigns, but they’re a great way to stay relevant in your customers’ minds. People are trying to better themselves and it’s time to deliver that relevant content. Plus, Dry January doesn’t have to be sad—use it to your advantage, too. This short ‘n swee...
Jan 06, 2025•10 min•Transcript available on Metacast Newsletters are one of the MOST underrated assets for B2B companies. They’re important, they keep your audience engaged, and you don’t even need a ton of resources to get it started. This week’s guest is Matt McGarry, the Newsletter Guy, whose mission is to bring these ideas to life. You need a value prop and template before you start. How long should it be? How should you get feedback from your audience? Don’t forget: consistency is key, and we’re not just talking about the send schedule. If yo...
Jan 03, 2025•35 min•Transcript available on Metacast You NEED to be on LinkedIn. It might be cringey or embarrassing for some, but it’s a great way to market yourself, your experience, and your company. Headlines are more than just a Drake song—they’re YOUR first impression. Who are you? Why should others care? Daniel talks about why your URL is important, why it shouldn’t look like a wifi password, and why this detail matters in the long run. Plus, you gotta showcase your wins. Portfolios, articles, popular posts, etc. are all welcome to be on yo...
Dec 31, 2024•6 min•Transcript available on Metacast It’s time to get into consumers’ heads as we head into the new year. What are they thinking about? What are they prioritizing? Daniel reminds us about email woes: your unsubscribe button may be more active as a part of people’s New Year’s Resolutions. The solution? We have to double down on educational content. Jay also says not to get discouraged by lower engagement, but get excited about making intentional content. People WANT good content—so, it’s your time to bring it to them. Plus, why does...
Dec 30, 2024•10 min•Transcript available on Metacast Let’s face the truth: boring content does NOT convert. And that’s why serialized content and edutainment are on the rise. Lots of marketers know that marketing is a lot like storytelling and to get customers, you gotta keep them engaged. Is your content bingeworthy? Does it keep them coming back for more? Activating your audience keeps them retained. Plus, Daniel talks about hyperpersonalized AI and what it could mean for email marketing—think email updates in real time, based on how customers i...
Dec 27, 2024•6 min•Transcript available on Metacast So, you’re looking to scale your agency. Where should you start? According to our guest Tess, it’s project management. How long does it take to do a task? What’s the end goal? What are the touchpoints? For a lot of people, you gotta answer these questions before you can even think about scaling. Plus, we learn about buying back our time or figuring out a better way to manage your team’s time. What parts can you automate so you can make your team work smarter and not harder? And, we’re hearing a ...
Dec 24, 2024•32 min•Transcript available on Metacast Move over, Spotify Wrapped. Our marketing guys have their 2024 marketing trends review ready to go—plus which trends are going to continue in 2025. Jay reveals he’s actually stressed out about YouTube Shorts. YouTube’s push for short-form content doesn’t fit Jay’s podcast episodes. It’s going to be an uphill battle for longer form content and those looking to get their channels launched. Daniel also thinks short-form content is still having its moment, especially series-based content in both B2B...
Dec 23, 2024•9 min•Transcript available on Metacast Think influencer marketing is dying? Think again—it’s just getting started. There are huge benefits to involving influencers with your brands: they can be a trusted voice. And as our guest Brittany Garth-Freeman mentions, customers are more likely to trust influencers than companies themselves. How can you properly vet someone to work with you? Does their audience align with your ICP? Plus, we’re talking about trends. There’s more than just the Alix Earles of the world—don’t skip over micro-infl...
Dec 20, 2024•24 min•Transcript available on Metacast Starting a brand isn’t easy. Do you need a co-founder? Who’s your target audience? What software and tools do you need to even start? We’ve got marketer and brand expert Arielle Spiegel to answer all of it. The key? Understanding. Understanding yourself, what you can do, who your product is meant for, etc. is a great starting point. And for many people starting a brand, defining your place in the world is also important. Plus, branding is just more than coming up with a solution for consumers: y...
Dec 17, 2024•32 min•Transcript available on Metacast 2024 is wrapping up and our resident psychics—I mean marketers—give us their 2025 predictions. Daniel’s take? Edutainment is through the ROOF next year. And we’re gonna see a whole lot of it on LinkedIn. Jay predicts podcasting is still on the rise, especially in niche media. With 51% of adults listening to podcasts, there are still more people to capture and 2025 is the year to do it. Plus, is there a direct correlation between playing pickleball and the amount of pickles you eat? Find out if y...
Dec 16, 2024•9 min•Transcript available on Metacast Amy Upchurch, the Founder + CEO of Pink Stork, turned customers into raving fans and a great community—but it didn’t happen overnight. Empathy and putting yourself in your customers’ shoes? That’s the key. Me and Amy talk about how connecting with your customers and knowing who they are and what they want is invaluable. People are willing to share their story, and they want to hear yours, too. How do you interview them correctly without overstepping? How does narrowing your focus help you get re...
Dec 13, 2024•28 min•Transcript available on Metacast What do you do when you have personalization goals, a ton of first party data, and technical hurdles? Carina Pedersen, Senior Lifecycle Marketing at IPSY, may have a solution: start investing in building up personal marketing campaigns. The way trends are looking, consumers want relevant messaging and it’s up to us to tailor it. What can we do given the data we have? Plus, we talk about marketing automation platforms and how to leverage them. What’s the structure going to be? How do you make sur...
Dec 11, 2024•34 min•Transcript available on Metacast What are both B2B and B2C companies realizing? Even though many people are getting back together in-person, it’s still important to build community through online events. This week’s guest is Kristen Koenig, an expert event and engagement marketer who lives, eats, and breathes online events. Ever since COVID threw a wrench into everyone’s plans, there have been a ton of challenges—including whether the live events and online events should display the same content. (Hint: you need to optimize you...
Dec 10, 2024•42 min•Transcript available on Metacast Look at your email signature. Does it have a CTA? Chances are, it doesn’t. And that’s PRIME real estate you’re missing out on. Daniel and Jay discuss Spotify Wrapped (why was Cyndi Lauper on Jay’s top artists for years?) and the sheer amount of people who see your email signature. From other employees to clients who engage with you the most, you gotta make sure your signature is optimized. It’s a brand touch point you probably don’t even think about. Plus, Daniel reveals his fourth most listened...
Dec 09, 2024•9 min•Transcript available on Metacast We all know YouTube: we used to watch silly cat videos on it, then it turned into a real content viewing (and making) machine. But it’s almost 2025—and many marketers still aren’t using YouTube to their full potential. That’s where Ryan comes in with his research findings. Did you know long form content is still far more dominant on YouTube? How do you even get started on YouTube these days when it seems like TikTok and Reels are ruling the roost? Plus, Ryan talks about working with clients on t...
Dec 06, 2024•48 min•Transcript available on Metacast Let’s be honest: there’s a gap between marketers and engineering/ops when it comes to getting campaigns off the ground. It feels like every move requires technical support, delays, and more. But, our guest Ellen Rockdale may have the remedy for it. Enter: silos, learning technology, and understanding each other. Plus, Ellen talks about quick turnarounds—and every company is different. How can you get your automation software prepped and get your team rallied around when time is limited? If you’r...
Dec 04, 2024•32 min•Transcript available on Metacast Have you washed your face with a skincare product in the past 10-15 years? There’s a good chance you used Cetaphil. In this episode, I sat down with Cetaphil’s Global President, Tara Loftis, to talk about all things legacy brand and relevancy. If you go down to your local store, there’s a really high chance you’ll see legacy brands like Cetaphil on the shelves—and it’s been that way for YEARS. What makes a great legacy brand? How do you stay relevant in a changing environment? And, we talk campa...
Dec 03, 2024•36 min•Transcript available on Metacast How much do influencer campaigns REALLY cost? How much SHOULD they cost? Do Daniel and Jay prefer waffles or pancakes? Basically, it all depends. (Also, Jay says waffles.) Daniel and Jay break down the difference between mico-influencer deals and bigger influencer deals. And it really all boils down to one thing: the package. What’s included in the package—posts per x amount of time, collaboration on copy, etc.—depends on you and the creator. Plus, what’s the difference between a micro-influence...
Dec 02, 2024•13 min•Transcript available on Metacast In this episode, I sit down with Jen Rapp, CMO of Superside, one of the best marketers I know. We talk about how marketing has changed over the years and how the “digital age” means more touchpoints, more content, and more responsibility for brands. How can you get trained on new tools and keep up with them? How is AI going to affect our content? Plus, we get real about working with creative teams: sometimes, there’s a disconnect between what marketers ask for and what creative can handle. How d...
Nov 26, 2024•33 min•Transcript available on Metacast Are surveys dead? Do they matter? Is Die Hard a holiday movie? How about Harry Potter? These are great questions that Daniel and Jay answer in this Bathroom Break. And to tell you the truth, surveys are kinda dead—but the “quiz” may be a better option, according to Jay. They’re a great way to drive engagement, drive personalized offers, and get a pulse. Plus, we all know we gotta do research, but you should DEFINITELY research before you create a quiz. If you don’t, you risk disconnecting from y...
Nov 25, 2024•12 min•Transcript available on Metacast Let’s get real: marketing for non-profits is an underserved category and not talked about enough. In this episode, I sit down with Vivian Borja, who is on a mission to market for good with Food For the Poor. Like other organizations, non-profit marketing is data-driven and personalized—but also needs funding and donations to stay afloat. What strategies should non-profits use? How do you get your name out there when there are millions of non-profits across the country? Plus, we dive into what RE...
Nov 22, 2024•43 min•Transcript available on Metacast What do you do when headcount is reduced, but growth goals keep climbing? In this episode of Marketing Medicine, Director of Lifecycle Marketing Ryan Glanzer reveals his prescription and treatment plan for maximizing impact when you have fewer resources. Layoffs don’t just reduce the amount of people in meetings—they have a ripple effect throughout the whole organization. Ryan shares current challenges and opportunities when this happens. Plus, we talk about burnout. And for many people, burnout...
Nov 20, 2024•29 min•Transcript available on Metacast There’s a new disruptor in advertising and marketing… And it’s two millennials going after Gen Z. In this episode, I sit down with Luke deWilde and Sam Obletz, the two minds behind the Gen Z-focused shopping startup Claim. The whole basis? Trading brands—think Pokémon cards—almost like a game. How do you track which brands are cool when targeting is getting harder? They share their findings with me. Also, we talk about things marketers should be thinking about: authenticity and experiences. Auth...
Nov 19, 2024•48 min•Transcript available on Metacast So, what’s your Instagram brand strategy? What should marketers do on the app? Daniel shares his strategies with both Reels and static images, and how many hashtags he uses. (Spoiler: it’s three.) Plus, find out how Daniel makes the TMM content. Jay also asks an important question: should you be sharing things to your story? ABSOLUTELY. Places where you can reshare content and interact with your audience are a goldmine for engagement. If you’re a marketer who’s short on time, this episode of Bat...
Nov 18, 2024•11 min•Transcript available on Metacast Here’s something readers don't really want to admit… TikTok helps books remain relevant today. In this episode, Lindsey Reeder of HarperCollins gives us the rundown of book marketing, book communities on the internet, researching book trends, and more. Walk into a book store and you’re gonna see a section of the latest BookTok reads, “spicy” books, and a ton of other picks from users online—and Lindsey’s job is to monitor that pulse. Plus, there’s an influx of self-published authors and traditio...
Nov 15, 2024•41 min•Transcript available on Metacast I don’t know who needs to hear this, but you can definitely get rid of a marketing platform that isn’t serving you anymore. In this Marketing Medicine episode, I set down with Jasper Martens, CMO at PensionBee, about understanding the problems your team might have with tools. What should you look for in software? Should it include AI capabilities? Also, what really IS seamless integration and what’s the truth behind it? Jasper tells us his perspective and where he thinks it’s headed. Iterable is...
Nov 13, 2024•35 min•Transcript available on Metacast If you’re not marketing to Gen X women, you’re leaving money on the table. Here’s why: 💰They usually have a higher income than their younger counterparts 🛍️They usually have more disposable income 👏They’re brand loyal In this episode, I talk with Sara Mitzner, VP of Brand Marketing at AS Beauty, about how marketing to older women is an untapped field—and why they’re the group you want to include in your marketing efforts. There’s a couple of roadblocks: How can we convince them that ecom is s...
Nov 12, 2024•37 min•Transcript available on Metacast You heard it here first: Daniel Murray uses ChatGPT to help him during tennis tournaments. No seriously, Daniel asked it to help him come up with a meal plan, a warm up plan, and a game plan—and you can get ChatGPT to help you, too. In this short ‘n sweet Bathroom Break, Jay and Daniel dive into AI features that are usually underutilized, like the image upload feature and A/B testing. Sure, AI won’t spit out a perfect piece of content…but it can help you make decisions without having to start fr...
Nov 11, 2024•10 min•Transcript available on Metacast Are YOU using events as an omnichannel strategy? On today’s episode, Kimberly Whinna Cottrell (of AWS’s Marketing division) and I talk about events: live events, webinars, experiential, you name it. Not only are they a great way to meet the community you’ve created, but they provide endless opportunities for content—content you can use in the short term, long term, throughout the year, for promotional purposes for other events. It’s a value proposition you can’t miss out on. What about people wh...
Nov 08, 2024•39 min•Transcript available on Metacast