Think about your company’s merch and swag bags. They could use a refresh, right? Who wants another mug with your logo or a battery pack that won’t charge anything? Jay reveals the biggest mistake when it comes to merch: contests. Why? You need to give people the perception that they actually have a chance to win the item. Plus, Daniel talks about how your items need to BE creative if you want to be seen as a creative brand. If not, there’s a good chance it’ll end up being unmemorable and in a la...
Mar 10, 2025•12 min•Transcript available on Metacast How do you create trust between your brand and its audience? How do you get people to truly know what you’re all about? Google something right now. What’s the first thing that pops up on the page? In the past, you’d say a website link or shopping suggestions. But now, you get AI summaries, suggestions, and more. We’ve got Marcus Sheridan to break down what’s happening and how SEO is transforming alongside AI capabilities. If your business is built on solely Google Ads and Google Search, it’s tim...
Mar 07, 2025•41 min•Transcript available on Metacast We have an “in.” And she’s giving us the deets on everyone’s favorite platform, LinkedIn. Unlike other platforms, LinkedIn is all about businesses, professionals, and industry information. So when all of these things come together, there’s so much to talk about. Alex Rynne, Senior Content Marketing Manager at LinkedIn, has seen it all in her 10+ years at the company. From profile faux pas to scaling B2B brands, she’s seen it ebb and flow. What are the mistakes that brands are making? Why should ...
Mar 05, 2025•40 min•Transcript available on Metacast LinkedIn made some changes. Have you noticed? Daniel and Jay are tackling Marketers’ favorite platform, LinkedIn. From new features on their newsletter capabilities to going deeper in email, there are little nooks and crannies to keep note of. How are these changes going to impact comment strategy? Are newsletter invitations to every connection actually hurting your newsletter? Plus, how do you take your TikTok brain and apply it to LinkedIn’s short form video feature? This short ‘n sweet Bathro...
Mar 03, 2025•11 min•Transcript available on Metacast Now that events are back in-person, are you going to them? This episode’s guest, Aya Robinson of Opry Entertainment Group, shares why going to events in your community is more than just about showing up. It’s a way to interact with and learn from the people near you. For example, when Aya moved to Nashville, she was able to attend events with associations like the local American Marketing Association chapter. It’s a great way to meet new people if you’re new to the job or the area in general. Pl...
Feb 28, 2025•21 min•Transcript available on Metacast It feels like influencers have been around forever: from QVC presenters to modern TikTok UGC creators, we’re surrounded by them all the time. But there’s still lots to learn about where influencer marketing could go in the future. Ryan Roth is the Assistant Manager of Social Media and Influencer Marketing at Peter Thomas Roth Clinical Skincare, a brand that’s in the highly competitive skincare market. With the help of Dr. Oz and some creators online, the brand went viral and Ryan had a realizati...
Feb 26, 2025•33 min•Transcript available on Metacast Do you really have to love what you do, so it won’t feel like working? Are you overthinking everything in your life? Does anyone actually care about the Oscars or are we all just pretending to care? This week, Jay and Daniel discuss ridiculous (and even downright stupid) sayings about life and work—and how living your life by them may actually be unreasonable. Loving your job 100% of the time actually leads to negativity. Overthinking things isn’t necessarily bad or good. Not everything is meant...
Feb 24, 2025•11 min•Transcript available on Metacast Take a look at your tech stack. It needs some cleaning, right? Spring is weeks away, but Daniel’s already thinking about spring cleaning: decluttering your tech stack should be at the top of your list. It cuts dead weight, makes things more efficient, and saves money in general. What are you using? What are you NOT using? Take some inventory of what’s going on and what you can consolidate. Plus, many teams are running multiple automation tools when you really only need one. Which one should you ...
Feb 21, 2025•10 min•Transcript available on Metacast Online marketing is changing every day. Are you keeping up with it? Amy Porterfield is an online marketing expert, consultant, and podcast host. Dedicated to helping people scale through email marketing, content creation, and even entrepreneurship, Amy has been in the biz for almost two decades... It’s changed a LOT. The key to keeping up? Personalization strategies. It may seem simple, but it’s super effective: it drives customer loyalty and creates trust. Creating a personalized experience at ...
Feb 19, 2025•39 min•Transcript available on Metacast Are your landing pages GOOD? Probably. Are they converting? Well… Jay and Daniel are talking pages: landing pages, destination pages, pages people click on after seeing your ad, etc. You may get attention, but are users turning that attention into intention? You may be missing just a simple CTA or personalized element. Jay also adds that these pages are a great way to show social proof. Have any big name companies as clients? Show them off. Did anyone leave a super positive testimonial? Put it o...
Feb 18, 2025•11 min•Transcript available on Metacast Merch is still a valuable marketing tool in 2025, BUT it’s gotten way past pens and mugs with your branding on it. How can you level up your merch game and still be authentic? This episode’s guest is Savannah Dmytriw, aka Merch Girly. From new hire kits to awards and recognition items, Savannah believes merch doesn’t just celebrate but adds to everyone’s brand marketing experience. Most importantly, she believes that good merch shouldn’t end up in a trashcan—and you should agree. What does your ...
Feb 14, 2025•36 min•Transcript available on Metacast The secret ingredient to success in the food industry isn’t a secret... it actually lies with your customers. In this episode, Daniel chats with Jessica Serrano, the mastermind behind the New York chain of locally farmed and fresh, fast-casual restaurants. From using in-season ingredients to making items from scratch, it’s proved to be a hit. Jessica says they rely on inbound messages from customers about their experiences, what they liked and didn’t like, etc. to improve the menu. Will introduc...
Feb 12, 2025•27 min•Transcript available on Metacast There’s a TON of value in having a newsletter. There are two main reasons why: it establishes a brand, and it’s an ongoing stream of information and thought leadership. Think about the newsletters you’re subscribed to—they serve a purpose and offer you content you wouldn’t otherwise have. Daniel says they’re expertise-builders, and Jay says it’s a way to establish real estate in your audience’s minds. How do you create meaningful content? Do you need to have an already existing podcast or follow...
Feb 10, 2025•14 min•Transcript available on Metacast Marketing products seems pretty straightforward... until you get to the cannabis industry. It’s heavily regulated. States have different laws. What are the best practices for it? Our guest Mike Tebb knows the ins and outs of cannabis marketing. From knowing rules and regulations to making sure you’re 107% sure about every marketing decision, it can be tough. Mike’s rule? Get really close to breaking the rules, and THEN take two steps back. Plus, storytelling with the cannabis industry poses some...
Feb 07, 2025•15 min•Transcript available on Metacast Don’t believe everything you hear: YouTube (especially with its Shorts feature) isn’t dead or going downhill anytime soon. Just ask this week’s guest, Avi Shenkar. YouTube is a great platform for a mix of news and behind the scenes content. From product reviews to education, the creative opportunities are endless. What’s the REAL best cheesesteak in Philly? Avi tells us how he learned from a video that it’s not Pat’s or Geno’s. (And without viewing that video, he wouldn’t have had the best chees...
Feb 05, 2025•42 min•Transcript available on Metacast You’re not going to click with every client. So, what’s the right way to break up with them? Daniel and Jay share their experiences with parting ways with clients—sometimes, they ask for too much or the vision just isn’t there. Maybe communication is lacking. Any way you put it, it’s time to say goodbye when value isn’t on the same page. Jay reveals he tries to minimize saying “bye” from the jump, and that means transparency and setting expectations from the very beginning. Should you increase y...
Feb 03, 2025•13 min•Transcript available on Metacast Daniel’s not a psychic, BUT he can help you catch marketing problems before they happen. 🔮 Marketers go through so much: scaffolding, analysis, creative, positioning, and branding. A mishap can be pretty easy to fall into—this is where Daniel’s tripwires come in. First, what KPIs are your north stars? You can’t catch problems if you don’t have a vision for success. Plus, when bounce rate issues arise, do you have a plan to test what’s the root of the problem? From more A/B testing to better lis...
Jan 31, 2025•9 min•Transcript available on Metacast Don’t get it twisted: SDRs do a ton of work and their job entails a TON. So when you’re taking inbound leads, talking to potential clients, leading demo requests, etc. it’s a lot to handle—but there’s a possibility that AI SDRs can help streamline all of it. Plus, it could mean more outbound opportunities and chances to help marketing departments, too. AI SDRs also have capabilities that regular SDRs may not have, like remembering hundreds of posts, giving lists of product recs and more. How do ...
Jan 29, 2025•40 min•Transcript available on Metacast Daniel has the secret to getting people to open your email… Time is an investment—and it’s time to put at the end of your subject lines. No really, it can increase your open rate significantly because people are prepared to invest 2, 3 minutes, into reading what you have to say. It’s really that simple, huh? Plus, Jay mentions using three lines of text leading into topics. Why? This short ‘n sweet Bathroom Break is all about getting those emails OPENED—and how it’s changing how we engage with ea...
Jan 27, 2025•12 min•Transcript available on Metacast Lots of things in marketing are changing every day because of AI—especially SEO. Some people thought AI would kill SEO, but the truth is that SEO isn’t going anywhere. We just have to learn how to partner with AI to get the job done. As long as there are search engines, there’ll be SEO, so we gotta make sure we roll with the punches. What’s the difference between using AI and using a search engine to find information? The key is keywords: while people are searching via AI in an experimental way,...
Jan 24, 2025•31 min•Transcript available on Metacast Let’s be real: your designers are NOT mind readers. So, if you want designs that look good AND convert, you need a solid playbook. What’s your goal? What’s the project about? What do you want it to look like? Who even ARE you? These are the questions your brief has to answer, plus more about your intended audience and where you’ll be placing things. And, you need to define success. Throw those vanity metrics out the window—be upfront about what you really want to accomplish. Plus, you have to be...
Jan 22, 2025•10 min•Transcript available on Metacast Podcasting is IN. Are Daniel and Jay a bit biased by that? Yes. But it’s a great way to network with people in your field, pick your brain (or theirs), and learn new things you’ve never even thought about. The secret sauce about podcasting is having guests to draw growth—how do you put yourself out there and find them? Plus, you should aim to do more than audio—lots of creators and brands are also clipping their recordings to put on TikTok and Reels. That’s killing two birds with one stone in te...
Jan 20, 2025•12 min•Transcript available on Metacast What do customer acquisition and funnel hacking have in common? You gotta have the latter to do the former—and Joey Steger’s got the guide to do it this year. We’re talking ad spend up and down the funnel. Ideally, you want to spend a lot at the top, but you should also think about how much you’re spending in the middle and at the bottom. Everyone’s different, so you gotta see what percentages work best for your brand. Plus, Joey shares why he uses a network of content creators and why they’re i...
Jan 17, 2025•45 min•Transcript available on Metacast It’s no secret that athlete marketing is on the rise—and the people behind it are only getting started. This episode’s guest, Elizabeth Montavon, is a pro water skier AND marketing pro. Not only is she a champion, but she and her company Parity aim to empower athletes, their brands, and more. Every athlete has a story to tell. How do you leverage that in an authentic way? And, athlete marketing isn’t all about fancy cars and the hottest clubs. For many athletes (especially women), being vulnerab...
Jan 15, 2025•34 min•Transcript available on Metacast Don’t believe the noise: clickbait is GOOD. At least, that’s what Daniel and Jay think. Clickbait often has a bad rap, but it’s just a part of human nature: we want to read things that grab our attention. So, you should definitely lean into it, if you can. What are the best practices? What should you avoid? (Hint: avoid those RE: subject line emails) And, we talk about how having a good hook in your latest LinkedIn video can make or break your engagement rate. Attention is currency and it’s time...
Jan 13, 2025•10 min•Transcript available on Metacast We’re back with another solo episode—and Daniel is here to give some tips about buying and implementing marketing tools. As an ops person, you gotta know how to streamline your processes without compromising quality. How do you get your team onboard? Really, you should think about marketing the tool internally, so your teammates aren’t taken by surprise. Plus, picking new tools can be a doozy, especially with all the options out there. Don’t get distracted by shiny features—what IS this product ...
Jan 08, 2025•8 min•Transcript available on Metacast Blue Monday—the third Monday of January, where people give up on resolutions—is coming. And it’s time to use it to your advantage. Daniel and Jay talk about how holidays and “fake” holidays are often low hanging fruit when it comes to marketing campaigns, but they’re a great way to stay relevant in your customers’ minds. People are trying to better themselves and it’s time to deliver that relevant content. Plus, Dry January doesn’t have to be sad—use it to your advantage, too. This short ‘n swee...
Jan 06, 2025•10 min•Transcript available on Metacast Newsletters are one of the MOST underrated assets for B2B companies. They’re important, they keep your audience engaged, and you don’t even need a ton of resources to get it started. This week’s guest is Matt McGarry, the Newsletter Guy, whose mission is to bring these ideas to life. You need a value prop and template before you start. How long should it be? How should you get feedback from your audience? Don’t forget: consistency is key, and we’re not just talking about the send schedule. If yo...
Jan 03, 2025•35 min•Transcript available on Metacast You NEED to be on LinkedIn. It might be cringey or embarrassing for some, but it’s a great way to market yourself, your experience, and your company. Headlines are more than just a Drake song—they’re YOUR first impression. Who are you? Why should others care? Daniel talks about why your URL is important, why it shouldn’t look like a wifi password, and why this detail matters in the long run. Plus, you gotta showcase your wins. Portfolios, articles, popular posts, etc. are all welcome to be on yo...
Dec 31, 2024•6 min•Transcript available on Metacast It’s time to get into consumers’ heads as we head into the new year. What are they thinking about? What are they prioritizing? Daniel reminds us about email woes: your unsubscribe button may be more active as a part of people’s New Year’s Resolutions. The solution? We have to double down on educational content. Jay also says not to get discouraged by lower engagement, but get excited about making intentional content. People WANT good content—so, it’s your time to bring it to them. Plus, why does...
Dec 30, 2024•10 min•Transcript available on Metacast 
