Marketing products seems pretty straightforward... until you get to the cannabis industry. It’s heavily regulated. States have different laws. What are the best practices for it?
Our guest Mike Tebb knows the ins and outs of cannabis marketing. From knowing rules and regulations to making sure you’re 107% sure about every marketing decision, it can be tough. Mike’s rule? Get really close to breaking the rules, and THEN take two steps back.
Plus, storytelling with the cannabis industry poses some challenges, especially when it comes to social media platforms’ terms and conditions. Did you know that promoting cannabis is against Instagram’s policies? Mike shares how he and his team get creative to find a solution around it.
And we all know edutainment is on the rise for 2025. How can you incorporate educational material into your products in an effective way?
If you’re curious about the cannabis industry or interested in marketing complicated products, this is the episode for YOU.
Follow Mike:
LinkedIn: https://www.linkedin.com/in/michaeltebb/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
309 - Marketing Cannabis 101 with Mike Tebb | The Marketing Millennials podcast - Listen or read transcript on Metacast
