Dollar Shave Club, the disruptor of the grooming industry, didn't just take on the giants; it redefined the game. In 2012, armed with a modest budget of $4,500, the company launched a viral YouTube video that crashed their website to an overwhelming response.
How?
By brilliantly touching on customer pain points and shifting from selling a product to selling a lifestyle brand. In this solo pod, co-host Aidan Brannigan reveals how Dollar Shave Club captured its market with the power of humor and a foolproof marketing strategy backed by behavioral science.
Tune in to find out what turned Dollar Shave Club from a marketing underdog to an industry titan.
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Why Marketing Works: How Dollar Shave Club Dominated DTC | The Marketing Millennials podcast - Listen or read transcript on Metacast
