To reach your goals, there are certain things that are non-negotiable! Almost any business vision requires a certain investment. Potentially in money and above all in time... And you don't always have the opportunity to buy time by fundraising... So the service + product mix mode is the perfect couple on which we dedicate part of the time to generate cash, and the other part to produce an internal and more "Scalable" solution. And not to get lost in the world of service, it is essential to keep ...
Aug 25, 2022•5 min•Transcript available on Metacast When startups sign a contract with software developement provider, they must pay close attention to this: The source code must belong to the client from the day one. In this episode I'm explaning why and how you need to make that agreement with your provider. ---------------------- If you want to learn more about how to build a startup without technical skills, check: https://myctofriend.co If you want to learn more about Marketing automation, then check: https://marketingautomationninja.com The...
Mar 28, 2022•6 min•Transcript available on Metacast After launching my startup Marketing Automation Ninja, I'm now in the process of refactoring the source code in order to be able to handle many more users. In terms of coding you can find everything, you can find super high standards, others have a mediocre but functional code. You don't know what choice to make to code your startup? In fact, the best solution is the one you master the best! When I designed Marketing Automation Ninja it was designed to handle only video and audio files. Today, I...
Dec 31, 2021•6 min•Transcript available on Metacast Are you late on your projects or do you know you won't make the deadline? Today I describe the 3 main reasons for the delay of your project! Recently, we did a briefing with a startup that was very late on the launch of its product, and also late on the branding and marketing action... So what are the reasons why we are late in our startup or any entrepreneurial project. - We do something new! Innovation creates difficulties in any case! - The team creates delay, especially if the team is not re...
Dec 24, 2021•6 min•Transcript available on Metacast In this important period I need to be ultra efficient, I don't have a second to lose and I try to optimize my work time as much as possible. And that's exactly what I want to talk about today, by explaining a technique to get out of my comfort zone more easily and boost my creativity and efficiency! All entrepreneurs are confronted at some point with overbooked weeks and at the same time we have this need to get out of our comfort zone, to find shortcuts and to have a creative mind. And for that...
Dec 21, 2021•5 min•Transcript available on Metacast How to manage your stress? How to do when you feel like your brain is going to blow up because you have so many things on your mind... At the moment there is a lot going on for me, and that's why I haven't published for a while :-( I'm currently working intensely with 4 start-ups: - One that lost its CTO, - One that is in the launch phase of its product - Another one that is expanding its team - And another one that is in development phase And I also have my own Marketing Automation Ninja startu...
Dec 04, 2021•4 min•Transcript available on Metacast Like everyone, I did tons of mistakes, especially as an entrepreneur. - I invested too much in my first startup - I took too many loans on my second one, (I'm still paying them today) - I didn't publish for a while on this channel. But that's OK! I don't have any regrets, I don't care what others might think! I believe that we are where we are supposed to be to learn what we have to learn. So if you want to be a STRONG entrepreneur, don't have any regrets, focus on what you can do to impact tomo...
Sep 24, 2021•4 min•Transcript available on Metacast I just finished to coached a startup team that need to meet a tight deadline by the end of the week. 4 developers + the marketing team all focus on the next version launch. While the stress can be high, it's important to stay organized to be sure to meet that due deadline. In today's episode, I introduce what my recommendations are to better organize that highly focus time and how to bring energy to your team to be sure to meet that deadline. ---------------------- If you want to learn more abou...
Aug 31, 2021•5 min•Transcript available on Metacast As I shared in my previous episode, I recently discovered #biohacking and went back to several tools I discovered since I became an entrepreneur. And among these methods, I started practicing the WHM (Wim Hof Method) which is: "How to activate our full potential as humans". I have been practicing cold exposure for years but I had put aside some recommended breathing exercises, not necessarily seeing the point. And recently, I surprised myself by testing the breathing technique presented in the W...
Aug 19, 2021•4 min•Transcript available on Metacast Since I became an entrepreneur, I have been on a quest to become the best version of myself. Looking to develop my skillset and above all, my performance and productivity. Recently I discovered this term, "Bio Hacking” thanks to Anthony Diclementi. Behind that term, we can found many techniques I have been using for years to increase my productivity. It allows us to increase our capacities not only by optimizing our mind and our way of working, but also by adapting our diet and developing our ph...
Aug 17, 2021•5 min•Transcript available on Metacast I started blogging in 2013, first for my own startup, then for my own website: https://outoftech.com During these years, I have tested tons of techniques to delegate the writing of my articles. And among those many techniques, there were 2 that I have used and continue to use whenever I want to write an article. In today's episode I'm sharing these two techniques in more details. ---------------------- If you want to learn more about how to build a startup without technical skills, check: https:...
Aug 12, 2021•6 min•Transcript available on Metacast When we analyze properly, we buy a solution, a product or a service from the moment we have an awareness. It is when we realize that a solution will allow us to reduce a pain or to improve a part of our life. And when we look at it carefully, this is not directly related to the features of a product or a solution. As an entrepreneur we often tend to focus on our actions, on what we need to put in place to make our product perform at its best and or to master all the actions necessary to achieve ...
Jul 31, 2021•5 min•Transcript available on Metacast I recently shared this quote: "The way you live you days, is the way you live you life" In other words, your days are to some extend, conditioned by the way you wake up on the morning and therefor, it will condition your entire life. Here is a little "motivational" episode full of energy to remember you how important it is to start the day with the right side of the bed. ---------------------- If you want to learn more about how to build a startup without technical skills, check: https://myctofr...
Jul 23, 2021•5 min•Transcript available on Metacast When people starts on Youtube or with podcasting, almost everyone makes the same mistake! A mistake that is expensive and a real waste of your time. If you are in this situation, you might wonder: - Which camera to choose? - How to improve the lighting, how to edit my videos? - How to cut when I make a mistake - etc... All these questions & tasks that are time consuming and won't make a big difference on the final result anyway. The ONLY important action is to record as much content as possible ...
Jul 08, 2021•6 min•Transcript available on Metacast Sharing the backstage of my startup's launch https://marketingautomationninja.com , there is one thing that is quite uncommon... "I still don't know who is my persona..." That's a bit weird because we already got some clients, but because it's just a few for now,I still have some difficulties to define who is the idea client for this project. Is it really a problem? Yes! Of course, because everything we do, the way we could communicate depends on it... Nevertheless, I like to move forward by act...
Jul 05, 2021•6 min•Transcript available on Metacast How often do we hear it: "I don't have time for X, no time for Y..." But behind this common sentence, there are two hidden reasons: 1) Either we don't like to do something 2) Either we don't know how to do effectively, what we should do. Often it's a bit of both, because we can be afraid of the time it could take to do this famous task. Simply because we are not efficient at the moment. So, in the end, what really counts is to do the tasks that have the most impact on our business and that make ...
Jul 01, 2021•4 min•Transcript available on Metacast I've been publishing daily for more than 6 months. It's time for a little change on this channel to make some space for the new project https://marketingautomationninja.com I will continue to produce massively and maintain the rhythm of a video per day in both languages. But some of that energy will go into creating content for people who create podcasts and marketing videos. I'll tell you more in this episode and invite you to also follow the "Marketing Automation Ninja" podcast that was just r...
Jun 28, 2021•5 min•Transcript available on Metacast I recently discovered a little technique from Anthony Robbins to hack our brain and set up a new habit. What's more difficult than deciding to do something new and managing to stick to it? Well, instead of trying to implement a new habit, why not simply modify an existing one? As we know, our brains mislead us when it comes to doing something we are not used to. Failure or not, we must constantly remind to ourself if it's not something anchored in our habits. Nevertheless, our life is full of ha...
Jun 23, 2021•4 min•Transcript available on Metacast Working on a project is like swimming towards a paradise island. We keep swimming, we know it will be great once we get there, we know our goal... We are swimming during hours and hours, we're getting closer and suddenly... we see a second island! This new one is even more beautiful... Then we decide to change our destination and go for another even longer journey... THE problem is that we will always have the impression that we might have decide to go to another direction. If we should've known...
Jun 22, 2021•5 min•Transcript available on Metacast I recently realized that I was getting more and more passionate about Webmarketing. And like every time we have a passion, well we want to dig in, you want to push your limits, to try new things, new techniques... And in fact it's the opposite of what you should do. After having followed many gurus of Webmarketing and for many years, I realized that it was useless to try to drive a Ferrari if we do not have a license. There are basics to acquire and the tools and techniques are nothing compared ...
Jun 21, 2021•5 min•Transcript available on Metacast As you may know, I am a fan of the OKR method, a method used by countless startups. Recently I changed my habits and my schedule in order to give more chance to reach my weekly goals. The decision I make was to review my weekly goals, not on Friday evening, but on Thursday evening or Friday morning. You might understand where I come from, I want to have a dedicated time on Friday morning to the catch up some of my ambitious goals. Because that's the principle of OKR, it's to have moon shot goals...
Jun 18, 2021•5 min•Transcript available on Metacast I have to say that I hate taking a selfie of myself. I don't really understand why lot of people need share the good moment of their life to really enjoying it. Can't we just appreciate present moment? In the end, showing off when we are at the beach, in a restaurant or on holiday... How is it helping... It can makes people feel bad about themselves, maybe with a feeling of inferiority. And it also increase the ego the person which admire himself/herself on the picture. So what's the point? On t...
Jun 17, 2021•5 min•Transcript available on Metacast What??? 10 hours per day? Well, not exactly, I really speak during 10hours but it's not me personally, it's the digital version of me. That's the amount of me talking through videos to the world wide entrepreneurs. I recently analyzed all my YouTube stats and all together, it's almost 10h/day. I found that KPI interesting as it's far more than what I could ever be able to do in person, even if I wanted to. What I really take away from that breakthrough is that we can have a real impact on hundre...
Jun 16, 2021•4 min•Transcript available on Metacast When we look at any successful person, it's easy to see the success. How this person communicate, his/her results, the amount of followers... etc But most of the time we have no idea of the amount of work required to meet that success. That's the down side of the iceberg. And it's far bigger than what everyone can imagine... No matter if we talk about sports, business or life in general, the ones that are willing to put the most efforts, will be the one who will attract success... That's also th...
Jun 15, 2021•6 min•Transcript available on Metacast One of the first thing to do, when we publish a website, is to invite people to subscribe to your mailing list. By offering a free something or just by offering to you audience to be informed next time a new article will be published. Nevertheless, before to send your recurring content to you new subscribers, it's good to send them a series of emails to introduce yourself, letting them know what they will get is they stay in the mailing list. In fact there is a very precise format for that, the ...
Jun 14, 2021•9 min•Transcript available on Metacast Launching a startup without CTO or technical co-founder, it's hard, but not impossible! In fact, you have much more chance to succeed without tech co-founder than to partner with someone you don't know yet. What really matter for any startup founder, wether you have a tech co-founder or not, It's to really understand what a CTO does or would do in the early stage of a company. That's the absolute requirement before to search or to hire anyone to develop your startup product. And that's why I cre...
Jun 11, 2021•5 min•Transcript available on Metacast I have to say that I get more and more passionate by Webmarketing. I believe that it's because I'm a tech guys and that it's a very complementary skill to have. And I've been learning about Webmarketing for years and I recently figured out that, although I was learning very advance techniques, I wasn't applying the basics, just to get started properly. So here is a reminder that I believe is a must before to try anything else: 1) Produce some content on regular basis. (Don't skip a single time) ...
Jun 10, 2021•8 min•Transcript available on Metacast I recently coached a startup that just closed their first seed round. Then we prepared all the company's goals and more specifically, we worked on 3 type of goals: 1) The product: What strategy, how useful will it be for the end users, what features do we want to ask... 2) The marketing: This include everything regarding the brand recognition, the community, social media the traction as well as how often the users use the product. 3) Finance/Cashflow: Which is the most important for any business...
Jun 09, 2021•7 min•Transcript available on Metacast A friend of mine recently asked me: "What are the tools that you use to organise your time?" Such a question! But in in the end, the tool doesn’t really matter that much! Because behind tools, what’s to most important is the methodology that we use. So in today’s episode, I’m going to share with you not only what are the tools that I we use on daily basis, but above all, what is my own methodology to better organize my time. And how to find the right balance between effectiveness, creativity and...
Jun 08, 2021•8 min•Transcript available on Metacast I did that mistake several times. And I really understand today that too many CEOs want to save time by delegating the communication. Why? Because it's not easy, it requires to work on our public speaking skills... But who is more qualified than the CEO to talk about a said company? No-one! Even Mark Zuckerberg learned to do it and he wasn't very good on the beginning... So of cours we can delegate some social media post or small things, but the main messages about the strategy, the brand, new v...
Jun 07, 2021•4 min•Transcript available on Metacast 
