Episode description
When we analyze properly, we buy a solution, a product or a service from the moment we have an awareness.
It is when we realize that a solution will allow us to reduce a pain or to improve a part of our life. And when we look at it carefully, this is not directly related to the features of a product or a solution.
As an entrepreneur we often tend to focus on our actions, on what we need to put in place to make our product perform at its best and or to master all the actions necessary to achieve a certain result.
The difficulty is that in the end, people are not aware of the steps or products needed for their difficulties or to improve their life.
And we all do the same thing, for example we pay very little attention to the steps necessary for a baker to sell us bread. In the same way, our customers are only interested in the final result produced by our solution.
So how do we convince them of the usefulness of what we have to offer? Certainly not by talking about features or technical details, but rather by generating emotions. Sharing the story of similar people who have already achieved this particular result. It's through emotion that people are carried away and that they will then justify their decision with technical details or testimonials from previous customers.
Need a concrete example, think about Apple products and the ads you see on TV or on billboards in the street. There are usually no technical details. The technical details will be on the product page of the Apple website, to justify with technical details the decision to buy this latest product to someone who is already emotionally convinced.
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These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCnY4HNrvZTnIOMO3FPkinxQ