“Pick a niche and then find a niche within the niche.” – Adam Turinas, Founder of Healthlaunchpad. Today’s "Vertical-Go-To Market" guest is the Founder and CEO of Healthlaunchpad, a company that specializes in account-based marketing and marketing-as-a-service in the healthcare technology vertical. Adam knows how to keep things niche, and moreover, how to differentiate your offering to a point that your only competitor is the client’s marketing organization itself. Having racked up decades of ex...
Jan 24, 2024•46 min•Transcript available on Metacast “Work on yourself, what got you here is not going to get you there.” – Jeff Spanbauer, Founder of Relevate Health. Today’s guest is the Founder and Chairman of Relevate Health, an eight-figure, nearly two-decade-old agency that serves pharmaceutical and medical device brands. So, how did he build a thriving, data-driven agency in the pharmaceutical niche? The usuals: deep vertical expertise, early referrals, and savvy positioning, sure, but what really sets Jeff (and this episode) ap...
Jan 17, 2024•47 min•Transcript available on Metacast "The days of the generalist marketing agency are over." It’s a provocative take, but hear today’s guest out. Because if anyone knows what they’re talking about, it’s Allan Dib. Allan is the author of The 1-Page Marketing Plan, a bestselling book that industry experts call the business bible and a game changer. The Huffington Post named it one of the 10 best marketing books for small business owners, and universities across America use it as a modern-day textbook. And now, we have Allan on ...
Jan 10, 2024•51 min•Transcript available on Metacast “Marketing is about to get a lot more fun.” If you ask today’s guest, marketing has been extremely stagnant for the past decade and a half. AI is here to change it all for the better, and more entertaining, too! This episode blasts you into the marketing future with The President of DigitalMarketer, author, and entrepreneur Mark de Grasse. Get ready to crack the code on the three forces shaping tomorrow's marketing landscape: the AI revolution, brand building, and how disruptive technologies wil...
Jan 03, 2024•38 min•Transcript available on Metacast “We've maintained a vertical focus throughout the 20-year history of the agency, it has been part of the secret of our success.” - Erik Clausen, Managing Partner at CG Life Wondering how to achieve sustained success in a competitive market? Look no further than Erik Clausen, Managing Partner of CG Life, a longstanding life sciences and healthcare communications agency. Erik joins the show to reveal the secrets behind his agency's incredible journey, with a special emphasis on the power of a vert...
Dec 27, 2023•40 min•Transcript available on Metacast “Marketing really is your greatest sales enablement tool.” The question is, are you spending enough on marketing to impact growth? How much even IS enough for a digital agency? Luckily for you, today’s guest comes equipped with answers to all of these and so much more. Meet Jon Morris, Multipreneur, Founder and CEO of EngineBI. He joins the show to bridge the gap between marketing, sales, and consistent agency revenue. His newest venture helps agencies scale their growth through soli...
Dec 20, 2023•49 min•Transcript available on Metacast How do you sell agency services with authority? Now that’s a million-dollar question. Luckily, today’s guest has the answers. Let’s welcome to the show Stephen Woessner, Founder and CEO of Predictive ROI and a bestselling author, to discuss content marketing, agency sales, and so much more. Back to the question; Stephen explains on the show that building niche authority takes a recipe of getting really clear on your vertical, honing in on your point of view, and delivering all of that consistent...
Dec 13, 2023•40 min•Transcript available on Metacast "It's like dating — every conference, every touchpoint, you're building a level of trust that culminates in a powerful, long-term relationship." If you ask Seth Price, The Founder of BluShark Digital, being a successful verticalized agency is all about relationships by showing up in your industry consistently. That’s the strategy he leaned on when he took an internal marketing team and turned it into a powerhouse that today represents hundreds of law firms. In this episode, Seth shar...
Dec 06, 2023•55 min•Transcript available on Metacast “You have no idea how competitive the dental marketing niche is…” We have a feeling that today’s guest, Xaña Winans, Founder of Golden Proportions Marketing, is about to tell us all about the quirks of her niche (and we can’t wait to dive into this vertical!). Xaña is married to a dentist herself, and wanted to support her spouse starting out. Long story short, the agency was founded in Pennsylvania some 23 years ago. Golden Proportions Marketing today employs a team of 23, working with around 3...
Nov 29, 2023•34 min•Transcript available on Metacast “If you think about it, there really is an association for everything.” This was the founding insight for today’s guest, Brad Gillum, who found a niche providing marketing services to membership-based companies and professional associations. Brad’s company, Willow Marketing, has been in business for over thirty years. However, it did not start out offering marketing services. In fact, his agency originally provided product and sales training for Philips (the technology giant). When the eco...
Nov 22, 2023•40 min•Transcript available on Metacast Are events the secret sauce to scaling your agency? If you ask SMB Team’s CEO Bill Hauser, events can take you beyond where you even dreamed of. But it’s not easy. In fact, there are only a handful of agencies that have mastered scaling their business through events. SMB Team is an 8 (soon to be 9) figure agency that offers law firms marketing, intake, CFO and business coaching services. He joins the show to break down how his agency leverages events to accelerate its growth. What’s more, the co...
Nov 15, 2023•1 hr 2 min•Transcript available on Metacast What’s the key to growing a healthcare niche marketing agency? If you ask today’s guest, Stewart Gandolf, the answer is quite simple. It’s all about deep domain expertise. But simple doesn’t mean easy, and in this episode, we break down just how Stewart built his expertise - and his agency. Founded in 2006, Healthcare Success is a 40-person agency that today works with multi-location healthcare providers from medical specialty to dental offices, as well as health systems providers and medical de...
Nov 08, 2023•41 min•Transcript available on Metacast How do you use relationships to build trust in agency sales? Let’s bring on today’s guest, Dan Englander, to answer the question. In addition to authoring a book titled Relationship Sales at Scale, Dan is an expert in helping agencies grow through relationships. He runs Sales Schema, a boutique sales company he founded in 2014, which leans into leveraging relationships to grow trust in the sales process. And, the proof is in the pudding. Firms that use Dan’s relationship-based approa...
Nov 01, 2023•36 min•Transcript available on Metacast Are you ready to learn from a niche agency that quickly went from 0 to 200+ SaaS website design clients? What’s more, Rhami Aboud’s SaaS marketing agency now hits seven figures annually. Businesses flock to Aboud’s agency, Arch Web Design, to reimagine their websites into revenue machines. Typically, their clients see 2-3X growth in website sales after working with Rhami’s ten-person team. How? A well-optimized website is a game-changer in attracting new users while helping retain existing...
Oct 25, 2023•34 min•Transcript available on Metacast Can you pivot a niche agency business into consulting? Let’s hear it from Joseph Hughes, an entrepreneur and founder who has successfully built a marketing training company from the legacy of a construction marketing agency he started all the way back in 2013. After working his way up into the office of his family’s construction business (that has been around for over 100 years), he decided to carve out a path of his own while still staying in the lane his family had built by offering mark...
Oct 18, 2023•49 min•Transcript available on Metacast When it comes to the agency world, there are many niches to cater to - but who would have thought fabric and yarn could net close to a seven-figure business? Leanne Pressly, that’s who. The agency founder and CEO of Stitchcraft has, according to her own words, spent a small mortgage on sewing equipment, so offering marketing services to fabric, yarn, and craft companies was a no-brainer. Since 2009, this Colorado-based, full-service marketing agency has been serving crafting companies all ...
Oct 11, 2023•42 min•Transcript available on Metacast When should agency owners consider selling their business? What are buyers looking for? What’s the market like in 2023? Buckle up, because today’s guest, Jonathan Baker has the answers. As the Practice Lead for Mergers and Acquisitions at Punctuation (formerly, David C. Baker), Jonathan knows a thing (or ten!) about what it takes to successfully close a deal in this market, and in the agency landscape overall. Interestingly, Jonathan has experience in selling his own business, having gone throug...
Oct 04, 2023•21 min•Transcript available on Metacast When it comes to sales, “Founders aren’t important.” Provocative, yes. But hear today’s guest out. Rory Clark is a sales expert who has trained over 15,000 executives across 30 countries and has a revolutionary system in place to transform sales organizations. What’s more, Rory has actually trained Corey back at Scorpion. Now, the duo gets back together to discuss Rory’s proprietary Focus Selling system. You’ll need to listen for the full scoop but in short, Focus Selling is a groundbreaking cus...
Sep 27, 2023•45 min•Transcript available on Metacast Can a verticalized agency get referral business from its competitors? Believe it or not, today's guest Mike Perez made it happen. We'll get to just how he did it, but first: introductions. The founder of iLawyerMarketing has several decades of experience in law firm marketing and SEO. Mike sits down with Corey to recount the story of his business from the early days working at one of the largest law firm marketing shops to founding his own agency all the way to getting successfully acquire...
Sep 20, 2023•38 min•Transcript available on Metacast Should founders always remain hands-on with their clients, even as they scale? Today’s guest Bobby Steinbach would give you a resounding “Absolutely!” The founder of MeanPug Digital prides in running a successful legal marketing agency where partners are closely involved with client work to ensure quality, consistency, and the highest level of service. Tune in for a conversation on sales mishaps and successes, driving word-of-mouth, expert perspectives on client success, and what processes found...
Sep 13, 2023•46 min•Transcript available on Metacast Can you scale agency sales with founder-led growth? Yes, but only to a point. After you hit a plateau (and most agencies do), you need to invest in a sales organization to help you break through. Yet, building that out from scratch can be a daunting task. That’s why today’s podcast guest, Joey Gilkey, founded a company to tackle that challenge. Apex Revenue offers outsourced, fractional sales operations to B2B companies and digital agencies. Joey joins Corey Quinn on The Vertical Go-to-Market Po...
Sep 06, 2023•45 min•Transcript available on Metacast What does the dental industry have in common with the legal world? Let’s ask the law firm marketing experts Tyler and April Roberts, who join the podcast this week, to discuss all things verticalization and agency entrepreneurship. The pair took the learnings they acquired working in a specialized marketing shop serving the dental industry to found Nomos Marketing together with their partners Laura Maly and Michael Anderson. Today, the five-year old agency serves over 75 clients with ...
Aug 30, 2023•48 min•Transcript available on Metacast Do agencies have to cater to everyone to succeed? In the words of Chase Williams, Founder and Managing Partner at Market My Market, it's not about serving everyone; it's all about niching down. Around a decade ago, he established his digital agency, which eventually pivoted to serving small to mid-sized law firms. Over the years, Chase, alongside his business partner, Ryan Klein, who brought extensive marketing experience from law firms, has nurtured a multi-million dollar business. In this epis...
Aug 23, 2023•44 min•Transcript available on Metacast How does one decide to start an agency? According to Drew McLellan, Founder of Agency Management Institute, most people who start an agency are accidental business owners. They know the ins and outs of their craft but not necessarily the ropes of running a business. And that’s where Drew’s company comes in. AMI helps agencies run their business better through workshops, peer-to-peer groups, and educational content like their podcast. In this episode of the Vertical Go-To Market Podcast our...
Aug 16, 2023•40 min•Transcript available on Metacast What’s the secret to unearthing a niche that is both profitable and lucrative to your agency business? Luke Eggebraaten has a hot take (or two!). Welcome to the latest episode of the Vertical Go-To Market Podcast, where our host Corey Quinn, dives into the topic of niching down with the entrepreneur, fellow podcaster, and agency founder Luke Eggebraaten. In this episode, we explore Luke’s journey of starting a business as a hobby, including the steps to submit for an LLC and set up company finan...
Aug 09, 2023•46 min•Transcript available on Metacast Join us as we journey through the entrepreneurial life of Chris Dreyer, CEO of rankings.io, a multi-million dollar legal SEO marketing agency. You’ll hear how Chris went from running an affiliate marketing company to launching and growing a premier SEO agency serving personal injury attorneys. You’ll experience his journey, the growth stages of his agency, and the hurdles he had to overcome. In the episode, Chris reveals how he leveraged his connections with industry experts to build a solid ref...
Aug 02, 2023•47 min•Transcript available on Metacast Should you position your agency within a specific niche? The decision you make now could shape its future for years to come. Our next guest took the leap and decided to niche down into the home services industry, transforming their business in the process. Join us on The Vertical Go-To-Market Podcast as we dive into the inspiring journey of Ben Landers, founder and former CEO of Blue Corona, a highly successful digital marketing agency specialized in the home services vertical. In this episode, ...
Jul 26, 2023•53 min•Transcript available on Metacast Does positioning your agency in a crowded B2B landscape feel like an uphill battle? If so, you're not alone. Understanding and effectively communicating your unique value proposition to your customers is a common challenge in our rapidly digitizing world. That's where Ton Dobbe, our guest on today's episode of the Vertical Go-To-Market Podcast, steps in. Ton is a consultant, strategic product marketing expert, and a recognized global influencer on product-market fit, positioning, and predi...
Jul 19, 2023•38 min•Transcript available on Metacast Does the swift growth of your agency feel like a blessing or a burden? On this episode of the Vertical Go-To-Market Podcast, we welcome Michael Schumacher, Founder of HMDG, to share how he and co-founder Hannah grew their specialist healthcare marketing agency from 10 clients to 800+ clients in just over three years. Michael went from working 20 hours a day to stay afloat to realizing a growth of 20 to 50 new clients per month. On top of that, you could count the number of clients they’ve lost o...
Jul 12, 2023•45 min•Transcript available on Metacast What do you do when the very field you've dedicated decades to, mastered, and carved out a specialized niche in, goes into decline, jeopardizing both your and your employees' livelihood? This is no hypothetical scenario but the harsh reality that confronted David Poteet, the founder of New City, a firm acclaimed for its higher education web design expertise. A creeping decline in higher education enrollments was eroding the very foundation his business was built on. After a test run into governm...
Jul 05, 2023•40 min•Transcript available on Metacast 
