Episode description

Can a verticalized agency get referral business from its competitors?

Believe it or not, today's guest Mike Perez made it happen. We'll get to just how he did it, but first: introductions. The founder of iLawyerMarketing has several decades of experience in law firm marketing and SEO. 

Mike sits down with Corey to recount the story of his business from the early days working at one of the largest law firm marketing shops to founding his own agency all the way to getting successfully acquired.

With some employees boasting impressive tenures of 10-15 years, Mike also delves into how he’s built that stickiness as an employer. He takes us back to the late 90s, when he began his career, initially working on client SEO on the side, before venturing into the legal marketing space. 

The episode topics cover company culture, verticalization, and typical milestones of an eight figure agency business. And, as promised, Mike shares how he’s built relationships with competitors that send business his way.

Here’s what Corey and Mike touch on in this episode:

• Early days of shaping a verticalized business.
• How the agency grew even during recessions.
• Getting referrals from the competition (yes, really).
• How to get acquired as an agency.
• Hiring and what Mike is currently recruiting for.

Here are some actionable key takeaways for agency founders:

• Due diligence is a beast and can take time, get your books in order!
• If you’re branching out on your own, find a new territory to own and sell to.
• Don’t be shy to ask your clients to refer you to their network. 
• Content writers need to have deep vertical knowledge.

The resources mentioned in this episode are:

- Connect with Mike on LinkedIn Here 

- Learn More About iLawyerMarketing Here

Join us as we dive into the sprawling journey of a successful law firm marketing agency.

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