Episode description
Do agencies have to cater to everyone to succeed?
In the words of Chase Williams, Founder and Managing Partner at Market My Market, it's not about serving everyone; it's all about niching down. Around a decade ago, he established his digital agency, which eventually pivoted to serving small to mid-sized law firms.
Over the years, Chase, alongside his business partner, Ryan Klein, who brought extensive marketing experience from law firms, has nurtured a multi-million dollar business.
In this episode of the Vertical Go-To Market Podcast, our host Corey Quinn engages with Chase to delve into the realm of owning and expanding a niche agency business. They delve into the journey of how Market My Market transformed from its origins in a Brooklyn basement to a thriving agency in Florida.
Tune in to Corey and Chase on Vertical Go-To-Market as they discuss:
- Strategies for breaking free from stagnating profit margins.
- Using time tracking to improve margins.
- Transitioning from reliance on referrals and word-of-mouth growth to actively marketing your agency.
- Harnessing highly specialized content, such as articles and podcasts, to broaden the client base.
- Demonstrating your capability to overcome challenges specific to your vertical.
Here are some actionable key takeaways for agency founders:
- Monitor time and resource allocation to enhance profit margins.
- Raise prices to safeguard your business.
- Customize content for your niche to ensure discoverability through search engines.
- Discover unconventional, low-competition channels to connect with your niche market.
The resources mentioned in this episode are:
- Check out the Agency Market My Market Here
- Connect with Chase on Linkedin Here
- Listen to Chase’s Podcast Here
Join us as we explore how agencies can build a thriving business by focusing on a niche market.
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