Episode description
Episode description
Are events the secret sauce to scaling your agency?
If you ask SMB Team’s CEO Bill Hauser, events can take you beyond where you even dreamed of. But it’s not easy. In fact, there are only a handful of agencies that have mastered scaling their business through events.
SMB Team is an 8 (soon to be 9) figure agency that offers law firms marketing, intake, CFO and business coaching services. He joins the show to break down how his agency leverages events to accelerate its growth.
What’s more, the conversation’s never surface level with Bill. So, let’s dive in.
He shares how he approaches leadership, spending well over half a million annually on executive coaching services for his personal growth. Sounds like a lot, but to Bill, it’s an essential investment into ensuring he can set SMB Team up for success and show up every single day.
Corey and Bill touch upon what success means and why success without fulfillment is the ultimate failure; just like many entrepreneurs and founders, Bill is extremely competitive, but you need to find what motivates and drives you beyond winning deals and growing revenue.
Bill breaks down exactly how he got his company to shift from being perceived as a commodity to a verticalized expert and how any entrepreneur can turn their skillset into an unfair advantage.
This episode dives into topics like verticalization, executive coaching and leadership, and why you should set extreme goals without fear.
Here’s what Corey and Bill cover in this episode:
- Why executive coaching is a non-negotiable for Bill.
- Why vision setting is an essential leadership task for company growth.
- How to differentiate yourself if you’re being commoditized in the market.
- What marketing tactics helped SMB Team grow; specifically, event-led growth
- Listening to feedback and why it matters, and other business growth best practices.
Here are some actionable key takeaways for agency founders:
- If you lead a company, you need to be a stellar communicator to lead effectively.
- Verticalization requires emotional discipline but allows you to cut through clutter faster.
- Turn early successes into social proof and sell it.
- Bringing your authentic self to marketing is a powerful tool to convert people.
- 10x your goals to get where you want to be.
The resources mentioned in this episode are:
Join us as we explore how to scale a successful verticalized business across offerings.
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