How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes Design for the Mind: Seven Psychological Principles of Persuasive Design — Victor's new book published by...
Jul 25, 2016•50 min•Ep 30•Transcript available on Metacast What design problems do startups have on various levels of development? How do they handle their UI/UX? To answer these questions, we invited a special guest: Jay Acunzo, VP of Platform at NextView Ventures. He's been helping startups for years by creating helpful content for them. In addition to startup problems, we also discuss Unthinkable — Jay's show for craft-driven creators (which represents a new format of podcasting). Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in y...
Jul 13, 2016•43 min•Transcript available on Metacast Our special guest today is Roger Dudler, the founder of Frontify. The mission of their product is bridging the gap between designers and developers, improving the design workflow, and managing brand style guides (which is a huge pain for their large-scale enterpise clients like Lufthansa). You'll hear how they transformed the whole approach by giving project ownership back to the client. Tune in to learn more! Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite pod...
Jul 07, 2016•56 min•Ep 28•Transcript available on Metacast This time my co-host Marie Poulin steps into SaaS founder shoes and shares the story of Doki, her platform for courses with mentorship and mastermind features. You'll learn what problems Marie and her co-founder Ben faced on the early stage of product development, and how they successfully built a solution that targets teachers, but faces students (a typical challenge for course software). Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes ...
Jun 30, 2016•36 min•Transcript available on Metacast Today Marie Poulin gives us an insight into digital strategy. First we discuss what it actually means, and how the strategic approach can be beneficial both for the client and the consultant. Then we break down the process into edible steps, so that everyone can start practicing elements of digital strategy in their client work. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes The Strategic Web Designer: How to Confidently Navigate the We...
Jun 27, 2016•37 min•Transcript available on Metacast In this episode we follow Marie Poulin's story of creating her famous online school for designers. She tells us how she got her first group of students for Digital Strategy School, how she experimented with pricing models, and what challenges she encountered on her way to success. This episode is precious for those who want to start their own training programs. Show Notes Digital Strategy School — Marie's online school for designers Special discount for our listeners Follow Marie on Twitter: @ma...
Jun 16, 2016•47 min•Ep 25•Transcript available on Metacast Let's welcome Marie Poulin, our co-host for the next few episodes! Marie is a digital strategist and a founder of multiple businesses, including the famous Digital Strategy School. Today we'll hear Marie's success story as a designer and product creator, and figure out how she manages so many products at once. Show Notes Digital Strategy School — Marie's famous training program for designers Oki Doki Digital — the business where Marie and Ben help entrepreneurs create successful online programs ...
Jun 08, 2016•30 min•Ep 24•Transcript available on Metacast Today's special guest, Danny Setiawan, is a product/UX coach for startups, and also the UX Lead for Mobile at The Economist. In this episode you'll learn how to instill the love for UI/UX into any conservative corporate environment, how to become a true UX leader, and how to address startup design needs at different growth stages. Show Notes Danny's website Relative ROI Calculator — the tool Danny created to help product owners prioritize their product backlog Follow Danny on Quora — that's how ...
Jun 03, 2016•45 min•Transcript available on Metacast Finally we get to talk about "real" design subjects! Today's guest is Liam Sarsfield, a seasoned creative director. We define the term "creative direction" and break down the process into edible steps. You'll learn how to put together a creative brief, conduct visual research, present visual work, follow up with clients, and source inspiration from famous creative directors. Show Notes MetaLab — Liam's previous company Pixel Union — Liam's theme division of MetaLab Literistic...
May 25, 2016•48 min•Ep 22•Transcript available on Metacast How do you get playful with your SaaS business? How do you create and promote a remarkable, strong brand? Today we get together with Laura Roeder, the founder of Edgar — famous social media automation software which rotates your most important content. Laura shares her founder journey, the structure of their team, some content marketing secrets, and her formula for success (even though she says there is none). Show Notes Meet Edgar — Laura's SaaS product for social media automation Tom VanBuren ...
May 18, 2016•38 min•Transcript available on Metacast It's so tough to "get into the flow" these days — with social media, distractions, calls, and alerts. Anders Thue Pedersen, author of the famous TimeBlock method, joins us today to share his insights on productivity. We discuss the best ways of getting into the flow and staying there for significant amounts of time, while making the work process transparent for clients and teams. Show Notes TimeBlock — the productivity method (and related SaaS) developed by Anders Episode 204 | 9 Tacti...
May 05, 2016•42 min•Ep 20•Transcript available on Metacast Today we're wrapping up the season with Christopher Hawkins! This episode is all about marketing. We talk about promoting individual podcast episodes, building an email list, and other marketing challenges that all of us face. You'll learn why 60 subscribers is better than zero, and why no product (even the most glorious one) will ever "sell itself." This episode is a huge reminder that everything requires marketing! Show Notes Fundamental UI Design — Jane's free course with InVision J...
Apr 25, 2016•43 min•Transcript available on Metacast Today Christopher Hawkins shares his favorite stories after recording 40 episodes of Chasing Product. We talk about cash flow in bootstrapped SaaS businesses, the importance of networking, starting small, choosing the right audience, and many other things. You'll find links to all original episodes below. Show Notes Episode 26: Long-Term Product Success ft/Tom Rossi Episode 27: Founder Success Habits w/Dan Martell Episode 28: Teach Everything You Know w/Nathan Barry Episode 1: From Freelancer to...
Apr 21, 2016•30 min•Transcript available on Metacast In this episode we double down and explore the nitty-gritty production details of a single episode. We talk with Christopher Hawkins about planning an episode lineup, selecting and inviting guests, sticking to a topic, using intros wisely, and much more. Secret advice in the end of the episode: be fearless, keep producing, and change your thinking from "I have to do this" to "I have permission to do awesome things." Show Notes Calendly — my favorite scheduling software (even ...
Apr 13, 2016•28 min•Ep 17•Transcript available on Metacast This is the second founder interview from Jane’s new book, The UI Audit . Today Rob Walling, the founder of Drip , shares their story of finding the desired product-market fit. By positioning Drip as an email marketing automation tool they were able to reduce churn, rapidly grow the customer base, and gain a clear vision of new features. If you enjoyed the interview, you're welcome to get your copy of the book here while the launch discount is still active. Show Notes HitTail Software by Rob Mic...
Apr 07, 2016•41 min•Transcript available on Metacast This is a special founder interview from Jane's book, "The UI Audit." In this interview Tope Awotona, the founder of Calendly, shares his product development journey. To build this revolutionary scheduling tool, he reviewed over 30 competitors — all to find out their strengths and weaknesses. Tope shares how he developed his product as a non-technical founder, and how Calendly leverages free plans as a viral form of marketing. Show Notes Jane's book: The UI Audit Calendly website: cale...
Mar 22, 2016•41 min•Ep 15•Transcript available on Metacast What impact can podcasting have on your personal and professional life? It can be a superb tool for making money, but money is never the direct goal. In this episode we talk with Christopher Hawkins about the long-term game of podcasting, building your own tribe, establishing relationships with guests, the art of interviewing people, and much more. Show Notes Rocketship.fm — a podcast that has great landing pages for guests (pre-show, post-show, etc) How To Interview Like The Best – With Andrew ...
Mar 15, 2016•28 min•Transcript available on Metacast In this episode with Christopher Hawkins we discuss the biggest fears that prevent people from starting their own podcast. Surprisingly, it's not the technical part! Tune in to learn everything about fears, mistakes, and goals related to podcasting. Show Notes Zencastr — the ultimate tool for recording podcasts (using it here at UI Breakfast, too) Podcast Motor — premium podcast editing service Fiverr — cheaper alternative for quick gigs Christopher Hawkins on Twitter Chasing Product — Christoph...
Feb 29, 2016•28 min•Transcript available on Metacast Welcome to the new season of UI Breakfast Podcast featuring Christopher Hawkins! He's been running his own awesome podcast for many years, wrote a book on podcasting, and is working on his own SaaS product. Today Christopher shares his product story and the lessons he learned along the way. Show Notes Chasing Product — Christopher's podcast Episode 32: Designing for Startups w/Jane Portman — two of us talking at Christopher's podcast a few months ago SmallSpec — Christopher's SaaS product (in de...
Feb 19, 2016•28 min•Ep 12•Transcript available on Metacast This is the final episode with Kai Davis! Today we discuss the art of interviewing people. How can interviews boost your business? What are the awesome side effects? What's better: written format, audio or video? How do you make the process as smooth and effective as possible? Show Notes Book in a Box — done-for-you service by Tucker Max when audio interviews are turned into books A dedicated page with outreach goodies that Kai put together for our listeners...
Feb 11, 2016•31 min•Transcript available on Metacast Writing support documents is no easy feat. How do you explain technical things to non-technical users? How do you balance being concise and going into details? Today we get together with Kai Davis to interview Thomas Cannon who's deeply passionate about technical documentation and support (while being a developer by trade). Show Notes Freckle Time Tracking — an awesome company where Thomas works Edgar — social media automation tool that re-uses your best content Get started writing great technic...
Feb 09, 2016•1 hr•Transcript available on Metacast Fasten your seatbelt and greet Amy Hoy here at UI Breakfast! Join us for an exciting conversation focused on design. You'll learn about Amy's design background, strong product opinions, and the workflow she stands for when building SaaS products. Show Notes Creating Passionate Users — Kathy Sierra's blog on creating better user experiences The Life-Changing Magic of Tidying Up by Marie Kondo The Brain Audit by Sean D'Souza Just F---ing Ship — an awesome book by Amy Hoy and Alex Hillman A dedicat...
Feb 01, 2016•47 min•Transcript available on Metacast Email remains the core way of communication online. Writing emails is true art. And my co-host Kai Davis is the true artist! Today you'll learn to line up you letters perfectly, from a subject line to a postscript, for the best results. Dive in for some hot writing strategies! Show Notes Email Hunter — find email addresses quickly (free plan available) All My Tweets — displays user's full Twitter history for easy text search The Startup Chat — an awesome podcast by Steli Efti and Hiten Shah...
Jan 23, 2016•1 hr 5 min•Ep 8•Transcript available on Metacast Podcasts are a great way to promote yourself and your ideas. But you don't have to run your own: instead, you can appear as a guest on other podcasts. My awesome co-host Kai Davis will teach you how to organize such podcast tour. You'll learn how to compile a list of podcasts, reach out to them, become a perfect guest, and promote new episodes. Show Notes BuzzSumo — find the key influencers to promote your content Quickmail — software for sending personalized cold emails Streak — CRM for Gmail B...
Jan 20, 2016•1 hr 7 min•Transcript available on Metacast Today Kai Davis gives us a huge lecture in his core expertise: outreach. He explains why everybody must include outreach campaigns into their marketing plan, and gives us a detailed outline how to organize and implement a successful outreach campaign. Jump in to learn about the methods, tools, and techniques! Show Notes The Brain Audit by Sean D'Souza Built With — shows what instruments sites use for shopping carts, analytics, hosting and many more Nerdy Data — a similar tool, lets you search th...
Dec 09, 2015•1 hr 10 min•Ep 6•Transcript available on Metacast In this episode we talk with Kai Davis about strategic copywriting. Choosing the right words to describe your product is so incredibly important, maybe even more important than the product itself! You'll learn how to go out in the wild and pick the right language, and how to write a perfect sales page. Show Notes Just F... Ship It by Amy Hoy with Alex Hillman, where they teach to make products crispy, not soggy Amy Hoy talking about Sales Safari at La Conf Paris 2013 Getting Started with Fancy H...
Nov 18, 2015•49 min•Ep 5•Transcript available on Metacast Today we have another episode with Kai Davis as a co-host. We discuss the importance of the right audience for your products, our long-term product strategy, and the benefits of the "audience-first" approach. We dive into the history of my products one by one, breaking down all the mistakes. Jane's first book (flaky one-size-fits-all positioning): Mastering App Presentation Double Your Freelancing Clients by Brennan Dunn (he recommended to make a free course targeted at clients) Jane's...
Oct 20, 2015•46 min•Transcript available on Metacast In this episode we meet Kai Davis, who'll be co-hosting a whole new podcast season here at UI Breakfast. We learn about the early years of his career, what he did in college, and how he ultimately nailed his positioning as the outreach consultant. Kai also shares his product aspirations and gives us an overview of his current projects. Kai's website: doubleyouraudience.com 30x500 Academy by Amy Hoy and Alex Hillman (helped Kai a lot to nail his positioning) Kai's new book — a guide to getting mo...
Oct 20, 2015•49 min•Transcript available on Metacast This time we talk with software consultant Matthew Lehner about building good relationships with new clients, how he tripled his income in a year, his onboarding process, and so much more.
Nov 10, 2014•29 min•Ep 2•Transcript available on Metacast In this episode we talk with designer, educator, brand developer and entrepreneur Dennis Field about the benefits of teaching, the value of sharing your mistakes and what you’ve learned, why Dennis chose to position himself as a studio instead of a freelancer, how to find the clients that are right for you, and so much more.
Oct 17, 2014•42 min•Transcript available on Metacast 
