![Episode 4: Choosing the Right Audience - podcast episode cover](https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/6fa3c047-be80-42ae-a649-552947c15cc4/3000x3000/1445325483artwork.jpg?aid=rss_feed)
Episode description
Today we have another episode with Kai Davis as a co-host. We discuss the importance of the right audience for your products, our long-term product strategy, and the benefits of the "audience-first" approach. We dive into the history of my products one by one, breaking down all the mistakes.
- Jane's first book (flaky one-size-fits-all positioning): Mastering App Presentation
- Double Your Freelancing Clients by Brennan Dunn (he recommended to make a free course targeted at clients)
- Jane's free email course on managing designers (nailed the positioning this time): Coefficiency
- Jane's famous productized consulting service — monthly creative direction for software companies: Correlation
- Jane's training course for consultants: Client Onboard (a post-mortem screenshot)
- Kai's book that he wrapped up, killing a list of 500 people: Getting Started with Fancy Hands
- Authority by Nathan Barry (guides you through the actual writing process)
- 30x500 Academy by Amy Hoy and Alex Hillman (teaches you to find the product-market fit)
- Kai's new book: The Traffic Manual
- Jane's new book: The UI Audit