![Episode 20: Mastering Creative Direction with Liam Sarsfield - podcast episode cover](https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/7e5bd046-8a05-41f9-bbdd-a4ad59c49740/3000x3000/1464180416artwork.jpg?aid=rss_feed)
Episode description
Finally we get to talk about "real" design subjects! Today's guest is Liam Sarsfield, a seasoned creative director. We define the term "creative direction" and break down the process into edible steps. You'll learn how to put together a creative brief, conduct visual research, present visual work, follow up with clients, and source inspiration from famous creative directors.
Show Notes- MetaLab — Liam's previous company
- Pixel Union — Liam's theme division of MetaLab
- Literistic — Liam's side project for writers
- Google Material Design Guidelines
- MetaLab, thoughtbot, Instrument, TM, 3drops — awesome companies to draw inspiration from
- Liam's website
- Fluorescent — Liam's agency
- Follow Liam Sarsfield on Twitter: @liamsarsfield