KEY TAKEAWAYS COVERED IN THE PODCAST LinkedIn is the perfect platform business professionals who want to create better conversations with potential prospects. If you’re a small company selling B2C, you probably don’t need to invest a lot of time in LinkedIn. In the B2B industry, however, it can be incredibly powerful. LinkedIn is a great place to showcase your work, your personal brand and your recommendations. One of the most trusted platforms is LinkedIn, with 64% of B2B executives trusting th...
Sep 02, 2019•58 min•Ep. 80
KEY TAKEAWAYS COVERED IN THE PODCAST Speaking at events is a great way boost your profile as a professional in your industry. Standing on stage to share your knowledge gives people the opinion that you are the expert or authority in that industry. Start by networking with people who host small, local events. Once you start to network, you can ask whether or not they’re looking for speakers. Not only is it great for practice, but it helps get your name known. The more you speak, the better you be...
Aug 25, 2019•31 min•Ep. 79
KEY TAKEAWAYS COVERED IN THE PODCAST There are 500,000,000 people per day watching Instagram Stories. It keeps you visible and it shows the authentic, human side of your business. Ultimately, it builds a sense of community. You need to be using Instagram Stories to be tell stories – the clue is in the name! You need to ask yourself who are your audience and what do they get out of your content? Instagram Stories is a great place to get personal, showing your personality and your personal side. W...
Aug 17, 2019•25 min•Ep. 78
KEY TAKEAWAYS COVERED IN THE PODCAST It’s important to remember that you can’t heal your own sick mind with your own sick mind. Sometimes an outside perspective, such as a coach, is all you need. Remember, you are exactly where you need to be. If you’re working with a coach, you need to be as open and honest as you can be. It’s not going to be an easy process so you need to feel happy with who you’re working with. There is a myth that if you have more followers, you’re going to sell more product...
Aug 10, 2019•55 min•Ep. 77
KEY TAKEAWAYS COVERED IN THE PODCAST If you tell your list that you’re going to email them at a specific time, it helps give you accountability. Whether it’s once a week or once a month, if people know you’re going to be emailing them you will feel more encouraged to continue. Offering content and value that your email subscribers may not be able to find elsewhere is a great way to get people to stay on your list. Write your emails yourself. You want your content to come from you personally. If ...
Aug 05, 2019•26 min•Ep. 76
KEY TAKEAWAYS COVERED IN THE PODCAST If you notice that you have key processes that you’re working through with all of your clients and customers, you need to think about whether or not you can turn them into a course. You need to take a look at what you’re doing offline to turn them into an online programme. Not only will it save you time, but it will allow you to help more people. Courses can be a great way to convert customers into one-on-one clients. The basics that you need when it comes to...
Jul 29, 2019•1 hr 16 min•Ep. 75
KEY TAKEAWAYS COVERED IN THE PODCAST Blogs are one of the easiest ways to create content and one of the best ways to get started when it comes to content creation. If you’re looking for inspiration, you can use a site called answerthepublic.com. This site allows you to search for a keyword, giving you examples of other relevant topics that people have searched. Using Answer The Public and your own content ideas, you need to build a list of all the posts you want to write. The more detail you inc...
Jul 20, 2019•34 min•Ep. 74
KEY TAKEAWAYS COVERED IN THE PODCAST One of the best things you can when it comes to Instagram Stories is to learn how to manage the 15 seconds you are given. To do that, you need to know how to edit your videos in a way that maximises the time you have. Use techniques you have seen on TV and in movies to inspire you to be creative. If you’re using video, you don’t need to tell people what you’re doing as people can see that. Think of more creative ways to share your story. When it comes to vide...
Jul 13, 2019•54 min•Ep. 73
KEY TAKEAWAYS COVERED IN THE PODCAST Buying followers doesn’t benefit anyone, as they’re not going to be the type of people you want to follow you. They won’t engage and they definitely won’t be your target audience. Having 500 followers that love your content is much more valuable than having 5,000 followers that do not engage. A slow, organic growth is what you should be aiming for. Follow-unfollow tactics are not the best approach when it comes to gaining followers. Tell people you are on eac...
Jul 06, 2019•38 min•Ep. 72
KEY TAKEAWAYS COVERED IN THE PODCAST When it comes to raising a family and running a business, everyone is trying to find their own way. Whether it’s finding value in nurture, in security or in finance. If people are doing something different to you, remember it all comes down to how you feel valued as a human being. Guilt and sadness all comes down to believing you are making a good decision. If you are being made to feel that you’re not making a good decision, you will start to feel that guilt...
Jul 01, 2019•1 hr 1 min•Ep. 71
KEY TAKEAWAYS COVERED IN THE PODCAST People will often try to get you to work for free by saying that it will be a great case study for you. If they’re coming to you and they don’t want to pay you, you need to consider how willing they’re going to be to take your advice? If they don’t take your advice, it will make a difference to your case study. If someone gets in touch asking you to work for free, be polite and thank them for the opportunity. You may find that people will also ask you to work...
Jun 23, 2019•35 min•Ep. 70
KEY TAKEAWAYS COVERED IN THE PODCAST Although the membership model is currently a popular topic, it’s only going to get bigger and bigger. A membership site is technically any kind of site that requires you to login in order to access a particular product or service. Whilst it’s broad, it does mean that online courses and subscriptions services are technically memberships. The memberships that are more commonly talked about, are those that offer some form of e-learning, content and community. Me...
Jun 17, 2019•1 hr 1 min•Ep. 69
KEY TAKEAWAYS COVERED IN THE PODCAST If Amazon say ‘’the single most important thing is to focus obsessively on the customer. Our goal is to be the Earths most customer-centric company’’ - you should be focusing on your customer too. The first mistake people make when they’re trying to find out who their customer is, is that they try to make assumptions. What they often do, is create an avatar for who they want their customer to be. To avoid this, you need to go back and look at who is buying yo...
Jun 10, 2019•29 min•Ep. 68
KEY TAKEAWAYS COVERED IN THE PODCAST When it comes to the reasons behind using messenger marketing, one of the main reasons to use it is because the open and clickthrough rates are incredibly high. Not only that, but you get to have a one-on-one interaction with your customers, which doesn’t happen often when it comes to marketing. Because of this, you can target your other marketing efforts exactly how you need to. As messenger apps are so popular, more people are likely to interact with you in...
Jun 03, 2019•50 min•Ep. 67
KEY TAKEAWAYS COVERED IN THE PODCAST Influencer is brands working with people of influence. They use their trusted following in order to team up with them and provide them with their product or service, in order for them to tell their followers about you. It’s a modern-day Word of Mouth marketing. Influencer marketing isn’t just about massive celebrities as anyone can be an influencer, as long as they have influence. Those that have a niche, often have large influence over a small audience. The ...
May 27, 2019•33 min•Ep. 66
KEY TAKEAWAYS COVERED IN THE PODCAST It is so much easier for your audience to connect with you through video. They begin to trust, know and like you. When it comes to recording your videos, you can use your phone to get started. They work well when there are lots of natural lighting and as they’re designed for audio, the sound is great. It’s important to remember, though, that the quality of the content is more important that the quality of the pixels. Launching video within your business takes...
May 18, 2019•1 hr 3 min•Ep. 65
KEY TAKEAWAYS COVERED IN THE PODCAST Every single thing that you achieve in your business and your personal life is a huge achievement. You are amazing. Just because someone else has achieved something, it doesn’t mean that there isn’t an opportunity for you to achieve it to. In fact, it means that there is more of a chance of you succeeding as you know someone at your level can do exactly what it is you want to achieve. One of the best things you can do when it comes to comparing yourself to ot...
May 11, 2019•27 min•Ep. 64
KEY TAKEAWAYS COVERED IN THE PODCAST When you’re live on stage, the conversion rates are incredible. There are many different types of stage, whether it’s a live stage, a webinar or a Facebook live. Whilst the second two stages are important, the best stage to speak on is a live one and every single market leader in the world knows that it is a fundamental step to becoming an expert in their industry. Although you may worry that you’re going to mess up your script, try to remember that your audi...
May 05, 2019•1 hr 9 min•Ep. 63
KEY TAKEAWAYS COVERED IN THE PODCAST When it comes to hiring your first virtual assistant the most common objection is that you don’t think you can afford it. If you don’t stop doing those tasks that allow you to hire a virtual assistant, you’ll never be able to afford it. You must hire a VA first to get there. Even if you’re not incredibly profitable, it’s still a great investment. When working out whether or not you need a virtual assistant, write down the tasks you do every single day and thi...
Apr 28, 2019•59 min•Ep. 62
KEY TAKEAWAYS COVERED IN THE PODCAST Listen to your body and take it easy when it’s telling you need a break. Set your alarm as early as you can. Use Mel Robins five-second rule and as soon as you get down to zero on your five-second countdown, get out of bed. If you struggle, put your phone in a different part of your room so you have to get up to turn your alarm off. Once you’re awake, leave your bedroom as soon as you possibly can. Whether this is heading to the bathroom to splash water on yo...
Apr 21, 2019•30 min•Ep. 61
KEY TAKEAWAYS COVERED IN THE PODCAST Video is one of the best ways to reach as many as people as possible when it comes to social media, and the best way to increase your overall engagement. If you are using pre-recorded videos, you want to keep it between 15 seconds to 3 minutes. People don’t like to spend hours and hours watching videos, so keeping it as short and sweet as possible is the best way to keep your viewers watching. Live videos should be between 7 minutes and 17 minutes. For longer...
Apr 14, 2019•30 min•Ep. 60
Key Takeaways Covered In The Podcast Find a social media platform and not matter what people say, use it. Find your niche and know where your audience are. The world of voice is barely beginning, and we still don’t know what’s going to happen. As things develop, voice activated devices will become smarter and will be able to suggest things to you based on your habits and conversations. Whilst it’s not for everyone, it is going to grow to become an incredible tool. Flash briefings are effectively...
Apr 06, 2019•55 min•Ep. 59
Key Takeaways Covered In The Podcast When using Facebook for Business you need to click the Insights tab in order to reach your analytics. This will show you the actions on your page, your page views, your page previews, your page likes, your post reach, your post engagement, your page responsiveness, your video views, your page followers and your orders. In most cases, post reach is a vanity metric as you could be reaching thousands of people but none of them may be engaging with your post. Ins...
Mar 31, 2019•36 min•Ep. 58
Key Takeaways Covered In The Podcast One of the best ways to find new clients is to decide what kind of work you want to be known for. Once you have started to work for a couple of clients in this area, you will start to become known for ‘your thing’. Whilst taking everything that comes your way seems right to begin with, it can lead you down a path where you dislike the business you’re in. If you are all things to all people, you can not get in a state of flow. Finding new clients is all about ...
Mar 24, 2019•53 min•Ep. 57
Key Takeaways Covered In The Podcast One of the hardest things to do as a business or entrepreneur is putting a value on yourself and believing that you are worth the value you have set. Consider how much time and money you have spent improving your knowledge and investing in your business. You’re doing everything you can to be bigger and better for your clients, so you should be charging for your advice. Next time you are about to sell something to someone, consider how you’re serving them. You...
Mar 17, 2019•34 min•Ep. 56
Key Takeaways Covered In The Podcast Try not to worry too much about what you’re pinning. Pinterest is about pinning what you like and if you want to Pin a cupcake recipe, Pin it! Whilst a niche is important, you want to give your audience what they need. That’s why they’re following you! Pinterest is a visual search engine. You don’t go to engage with people, but rather to discover and dream. Males is currently fastest growing demographic on Pinterest, so don’t rule it out if your business is g...
Mar 10, 2019•51 min•Ep. 55
KEY TAKEAWAYS COVERED IN THE PODCAST Publishing content online shows people that you are an expert and you know exactly what you’re talking about. It also allows you to help people, helping nurture your relationship with potential clients. If you want to focus on Search Engine Optimisation to grow your business, creating regular content is a great way to increase your chances of being found by Google. Planning your content in advance is a great way to ensure you always have something to put out....
Mar 04, 2019•21 min•Ep. 54
KEY TAKEAWAYS COVERED IN THE PODCAST You should never log into your marketing platform, type an email up and hit send to your entire list. The more research you on your audience do the better. You need to speak to your customers in completely different ways, based on the data points you can collect on them. This means you’re only sending them information they’re interested in. Using surveys to find out exactly what your audience want is a great way to be sure you’re offering them exactly what th...
Feb 25, 2019•1 hr 2 min•Ep. 53
KEY TAKEAWAYS COVERED IN THE PODCAST Before you get started you need to work out who your ideal audience is. Consider everything they like, where they’re from, how old they are and what they’re doing for a living. The more detailed, the better. Your potential audience may have never heard of you before, so the first thing you need to send them a video ad. This could be as long as you like, as long as it’s over a minute. What you’re looking for is people that stay and watch the video. Once you ha...
Feb 17, 2019•36 min•Ep. 52
Over the last few years I have taken lots of advice from the amazing photographer and business strategist, Jasmine Star. Jasmine’s advice has been valuable to the way I use Instagram and how I grow my account, changing the way in which I see the platform today. This week’s episode will look at exactly how you can do the same, learning as much as we possibly can about smashing one of today’s most difficult social media platforms. KEY TAKEAWAYS COVERED IN THE PODCAST Even though things are portray...
Feb 11, 2019•47 min•Ep. 51
