Mastering Selling By Stage With Colin Boyd

KEY TAKEAWAYS COVERED IN THE PODCAST

• When you’re live on stage, the conversion rates are incredible.
• There are many different types of stage, whether it’s a live stage, a webinar or a Facebook live. Whilst the second two stages are important, the best stage to speak on is a live one and every single market leader in the world knows that it is a fundamental step to becoming an expert in their industry.
• Although you may worry that you’re going to mess up your script, try to remember that your audience don’t know what you were supposed to say. For them, they’ll have no idea that you have gone wrong or gone off topic.
• When it comes to charging for your speaking gigs, you need to be confident enough to say the figure you want. There is no clear strategy and often it comes down to making it up. It’s important to remember that you don’t have to charge every single time. Instead, you need to work out what the value of speaking means to you.
• When it comes to speaking at events, you need to find out whether you’re able to do a hard sell, a soft sell or an upsell.
• There are four quadrants to a speaking session. Engagement runs along the bottom and conversions run up the left-hand side. Finding the balance between these two is important, as you need to be able to find out how to add value AND convert within the time slot you have.
• The goal is creating irresistible content that is high value and has high conversions.
• One of the most common mistakes people make is that they sell at the end of their talk. Whilst this may seem the most effective, you need to be ‘selling’ from the start. Infusion selling means thinking about your content and shifting your audiences thinking in a way that allows them to have new revelations surrounding your content.
• Remembering that selling is serving is important. As long you’re offering a genuine product or service, you are serving your audience.
• The best way to get an organiser to let you sell from stage is to ask.
• Whilst it may seem simple, it’s the most effective method. For best results, you can offer a partnership with the event organiser.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…When it comes to selling by speaking, it all comes down to mindset. You need to understand that speaking isn’t entertainment or education, it’s selling. Every time you open your mouth, even if you’re not directly selling a product in your session, you are selling yourself and building influence. At the end of the day, influence creates sales.HIGHLIGHTS YOU SIMPLY CAN'T MISS

• How You Can Work with Me – 04:00
• Introducing Colin – 10:00
• Why You Should Be Speaking at Events - 18:00
• Biggest Worries in Public Speaking – 21:00
• What Should You Charge When It Comes to Public Speaking? – 25:33
• High Value and High Conversions - 31:33
• Selling by Speaking (Without Being Salesy) – 37:40
• Finding Out If You’re Allowed to Sell from Stage and How Do You ACTUALLY Sell – 52:00

LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE

• The Sell with Story Guide
• Colin Boyd Instagram
• Colin's website

Transcript below

 

Hello and a really warm welcome to this week’s episode of the podcast! How are you this week? I am pretty good. I have to say I’ve had a good few days in the office, catching up on everything since I got back from the states and I’m feeling much happier about my work level and what’s left on my to do list. However, as always and I’d love to hear if you’re like this because this is totally me. All the stuff that I do first is the quick easy non-pain giving things and then I leave the big but really important stuff to the end. So for instance, I’m speaking next week and I should have my presentation in by Monday and I’m recording this on a Friday...