KEY TAKEAWAYS COVERED IN THE PODCAST Carrying out surveys and polls are a great way to find out more about your customers. Using Instagram Stories, Facebook, Twitter or even programmes like Response Suite will allow you to easily find out exactly what your customers need. If you start building a relationship with a potential customer and client, consider following them on another platform as well. This is ideal if it’s someone you want to build a longer-lasting and valuable relationship with. Cr...
Feb 04, 2019•22 min•Ep. 50
KEY TAKEAWAYS COVERED IN THE PODCAST Whilst Pinterest may not give you instant gratification, it’s a great platform for getting results over a long period of time. Pinterest is not only a great tool for sharing your own posts, but a great place to search for information too! Whether you like searching for fashion ideas, travelling goals or recipes – Pinterest is a great place to see all the information you need presented to you visually. When you create a new piece of content you should pin it s...
Jan 28, 2019•1 hr 1 min•Ep. 49
KEY TAKEAWAYS COVERED IN THE PODCAST YouTube is an incredible ROI on your time and investment, however, when it comes to video it’s much more of a long-game than going live on Facebook and Instagram. When you do manage breakthrough though, the results are incredible. Try not to worry about equipment to begin with, the value you give is more important than spending thousands on expensive tool as you’re setting up. If you want to have incredible guests on your show, get started right now. Relation...
Jan 21, 2019•59 min•Ep. 48
KEY TAKEAWAYS COVERED IN THE PODCAST Think about the thing that scares you most, and the thing that you have put off doing in your business because of fear. Once you’ve identified it, choose not to ‘feed the fear’ and you’ll be able to grow more than you can ever imagine. Most people think that the reason their business isn’t growing is because they have a lack knowledge. In some cases, this may be the case, however, it comes down to having the mindset to be able to apply it to your business. Wh...
Jan 13, 2019•1 hr 29 min•Ep. 47
KEY TAKEAWAYS COVERED IN THE PODCAST Make sure you understand what your audience want so you can personalise your marketing more effectively. Use Alexa Flash Briefings to help cater for those that are using voice search to search online. Consider using Micro Influencers in your marketing strategy as we move in 2019 they’re going to become a much better investment than using larger, well-known influencers. Consider whether a chat bot is a great use for your business, it may be that you don’t need...
Jan 06, 2019•26 min•Ep. 46
KEY TAKEAWAYS COVERED IN THE PODCAST Starting your own business is both down to tactics and your mindset. Make sure you understand what you’re doing when it comes to taxes, or if you’re hiring someone make sure you hire the right person for the job. You don’t to have an MBA or come from a family of business owners to be able to go it alone. You do, however, must have confidence and be able to network. You will experience naysayers along your route into working for yourself. They may not understa...
Dec 30, 2018•47 min•Ep. 45
KEY TAKEAWAYS COVERED IN THE PODCAST If your business depends on you being IN your business for it to run, you may want to consider the way in which your business runs. You must be able to take time off, whether it’s for a vacation or to spend time with a loved one, your business needs to be able to run without you. Facebook groups can be used as a sales funnel as often you’ll be able to buy a product that has a free membership to a broad group as a part of its benefits. From there, people may e...
Dec 24, 2018•58 min•Ep. 44
KEY TAKEAWAYS COVERED IN THE PODCAST Marketing is changing all the time so it’s important to keep up. Attending industry events and networking opportunities is a great way to ensure you’re always up to date. It’s so important to be continuously learning. Whether it’s an online course, attending events or by following people who you feel you can learn from every day. People attend events for several different reasons. Whether it’s to learn something new, to make new connects or to network – there...
Dec 17, 2018•46 min•Ep. 43
KEY TAKEAWAYS COVERED IN THE PODCAST Think about everything that went well in the year, and how they made you feel. If you need to, scroll back through emails and social media and make a note of everything good that happened. At the same time, make a note of the things that didn’t go so well. It’s also important to make a note of the things I loved in the previous year. These may be completely different to the things that went well, but it will give you a chance to see what you want to do more o...
Dec 10, 2018•28 min•Ep. 42
KEY TAKEAWAYS COVERED IN THE PODCAST Twitter is a great platform for those that don’t consider themselves a writer and it teaches you to be concise and straight to the point. When creating posts for multiple social media platforms, try creating one for LinkedIn first so you cut down any unnecessary characters when it comes to using the 280-character limit on Twitter. To comply with the new rule, a great way to share the same tweet over and over is to continue retweeting it. Doing so won’t break ...
Dec 03, 2018•46 min•Ep. 41
KEY TAKEAWAYS COVERED IN THE PODCAST Canva is a free tool (with a paid version) that allows you to create social media graphics. With pre-loaded templates that are tailored to each social media platform, this is one of the most useful tools you can use to create engaging images for your socials. From an agency point of view, Content Cal is a great platform as it allows you view your content as a grid. It also gives your clients the option to view and approve posts before they go live. Social Bee...
Nov 25, 2018•22 min•Ep. 40
KEY TAKEAWAYS COVERED IN THE PODCAST It's okay to be the person that has all the ideas, but who struggles to put them into fruition. It’s okay to be good at carrying out ideas, but awful at coming up with them. It’s okay to stop doing things you don’t want to do. Instagram is the most engaging social media platform as the app makes it easy for people to interact and engage with you easily. The swipe up feature on Instagram stories isn’t as people think it is it is not a traffic driving platform....
Nov 19, 2018•48 min•Ep. 39
KEY TAKEAWAYS COVERED IN THE PODCAST When running your own business, it’s important to take time out and think about to motivate yourself, manage yourself and keep yourself in the right mindset. Surround yourself with people who are like the person you want to be. Sometimes you may over estimate what you can do in a day, but it’s important not to under estimate what you can do in a year. Even though it’s coming up to the end of the year, it’s important not to slow down. There’s still time to lau...
Nov 12, 2018•28 min•Ep. 38
KEY TAKEAWAYS COVERED IN THE PODCAST Small businesses are where the passion is, and that’s who people want to spend their money with. It’s no longer big companies and high budgets, so everyone has an equal chance. Tell your personal story with social media and people will want to buy from you. People that are listening to speakers want to be a part of the conversation. They don’t want to be talked at, but instead brought along on the journey with you. It’s not about knowing your audience and kno...
Nov 04, 2018•1 hr 1 min•Ep. 37
KEY TAKEAWAYS COVERED IN THE PODCAST For every email you’re putting out there, think of a wide range of different email subject lines you use. They need to either peak someone’s interest or provide a question or statement that will make people want to read on, or that they can relate to. Try to avoid using clickbait. Think about how you capture your data and do a regular check to see if you can correct any errors you see - once you have done this you can personalise subject lines to grab attenti...
Oct 28, 2018•17 min•Ep. 36
KEY TAKEAWAYS COVERED IN THE PODCAST Social media allows you to research and build relationships before you meet people, so if you do encounter someone for the first time you already have a bit of a background relationship to build on. Don’t focus on how well you can do your job, instead think about your goal and how you want people feel about you when you’re not in a room. What matters the most is the value and excitement that we bring to the people you are connected with. Livestreaming gives y...
Oct 20, 2018•58 min•Ep. 35
KEY TAKEAWAYS COVERED IN THE PODCAST Everyone has a story. Everyone has to start somewhere. It’s important to remember that the greats in the world weren’t always that way. It’s all about growth! Sometimes, when disaster or loss happens, we have to shift our focus onto what makes us happy and fulfilled. Loss can also cause us to create our own path. My divorce led me to quit my current job out of dissatisfaction and start my own business which led me to where I am today. Be careful when choosing...
Oct 15, 2018•28 min•Ep. 34
KEY TAKEAWAYS COVERED IN THE PODCAST A lot of brands are educating their prospects to share their authority and knowledge prior to asking them to purchase or sign-up for something. Online courses help you offer more content than you can via any other medium. You can use videos, audio, quizzes and more. Anyone in any industry can create and use an online course! Hula hoopers make online courses. Those who are experts in Excel use online courses. They truly are for anyone! Your social media strate...
Oct 07, 2018•49 min•Ep. 33
KEY TAKEAWAYS COVERED IN THE PODCAST Email marketing should still be a priority. Although we can market on social media, we’re posting on borrowed ground that doesn’t belong to us. If the platform disappeared tomorrow, you’d lose your following. Once an email is on your email list, it belongs to you. If you send an email to your list, you can expect an open rate of 30-50% depending on your list. On Messenger, the open rate is between 70-80%. However, the reason that rate is so high is that peopl...
Sep 30, 2018•22 min•Ep. 32
KEY TAKEAWAYS COVERED IN THE PODCAST Content marketing isn’t an overnight success. However, it doesn’t have to take years like you’ve been told. It’s only long-term if your content is boring and you’re the same as everyone else. Sometimes, it isn’t enough to be yourself in content. It takes being different and standing out to make a difference and to grow. Consistency is key with marketing. Create an amazing idea and be consistent in always improving. However, don’t consistently do something tha...
Sep 22, 2018•59 min•Ep. 31
KEY TAKEAWAYS COVERED IN THE PODCAST Becoming an entrepreneur often takes work. If you’ve fallen into your own business and need help owning your new entrepreneurial endeavor, that’s totally ok. A coach is a brilliant investment to help you work on you as an entrepreneur. The imposter syndrome is real for all entrepreneurs. “Who the heck am I to do this?” is a common question and a barrier to break through. Flip the script on this and ask, “Who am I not to do this?” Facebook Ads are still the mo...
Sep 16, 2018•59 min•Ep. 30
KEY TAKEAWAYS COVERED IN THE PODCAST Starting an online business or creating a course must be done in baby steps. Don’t just take a jump. Make short-term goals. In this business, you must be able to pivot and make changes on the fly to keep your business relevant. Start with six-month goals and work up from there as you get more comfortable. Creating a course is stressful for a short amount of time, but there is a light at the end of the tunnel. Find the light and stay motivated. Keep a project ...
Sep 09, 2018•39 min•Ep. 29
KEY TAKEAWAYS COVERED IN THE PODCAST Practice a “serve first” mentality. Serve first and you will be rewarded. Aim to help people. This should be first and foremost in your mind always. Pick the platform you’re most comfortable with FIRST. Work your way up and don’t start with everything all at once. If you’re going to post videos on YouTube, start by answering your audience’s questions. They are looking for answers! To make video and YouTube work for you, you must be consistent. YouTube’s algor...
Sep 01, 2018•56 min•Ep. 28
KEY TAKEAWAYS COVERED IN THE PODCAST Make sure you think about how your advertisement works with the landing page. You’ll want to keep them consistent with one another. Only use one CTA or call to action on your landing page. Make sure it’s clear and tells your audience what to do. Place it high on your page, in case they want to make a move straight away. Make the CTA button standout! Try your best to include an image of your offering. This will help your audience visualize what they will recei...
Aug 26, 2018•21 min•Ep. 27
KEY TAKEAWAYS COVERED IN THE PODCAST People invest in people. You need to be your absolute, true and authentic self. People want to see you, not a carbon copy of someone else. You are the thing that sets you apart from everyone else. Be you! It’s important that your audience can see your face. This is how someone will connect with you on a different level. When you’re growing a personal brand, you need to show an element of your life. What you share will depend on how comfortable you feel. How c...
Aug 18, 2018•26 min•Ep. 26
KEY TAKEAWAYS COVERED IN THE PODCAST Repurposing content is taking a piece of content you already have written or recorded and reinvigorating it. It means packing it up in a different way to remind your audience that it’s there. Finding content ideas is hard! Your audience probably hasn’t made the most of the content you already have. There is still opportunity for your content and more room for others to take advantage of it. Evergreen content can be repurposed. This type of content is content ...
Aug 12, 2018•16 min•Ep. 25
KEY TAKEAWAYS COVERED IN THE PODCAST Check to make sure the consultant that you hire is active on their own social media. Huge amounts of followers don’t always mean success. Focus on how engaging they are with their own audience. Social media is a fast-moving industry. Ask your potential consultant how many conferences they have attended or what they read for updates. You will want someone who remains up to date on all industry news! Although there isn’t a qualification for just social media, y...
Aug 04, 2018•15 min•Ep. 24
KEY TAKEAWAYS COVERED IN THE PODCAST A lead magnet allows you to put out valuable content in exchange for your audience’s email addresses. Detailed targeting on Facebook offers so many options for you, including demographics, interests and behaviors. Common interests to pursue include which publications they might read, who they might follow and websites they might be interested in. Install your Facebook pixel to be able to target people who visit your website, sales page or landing page. Using ...
Jul 28, 2018•21 min•Ep. 23
KEY TAKEAWAYS COVERED IN THE PODCAST If you want to be seen as an expert in your industry and want people to come to you for knowledge, producing consistent content is the best way to prove it to them. Think about how your content will add value or provide your audience with a solution. When you add value without them paying first, they see you in a brighter light! If your audience doesn’t see you providing consistent content, they won’t stick around and wait to see it. When starting a blog, it ...
Jul 22, 2018•25 min•Ep. 22
KEY TAKEAWAYS COVERED IN THE PODCAST Your organic reach on Facebook is decreasing rapidly. If you post regularly, your audience won’t see your posts. Facebook prioritizes content from friends and family over pages. You should be using Facebook Ads to combat this new algorithm. Instagram is the second largest platform behind Facebook with 1 billion monthly active users. You can create content for Instagram daily without having something that photographs well each time. Twitter is the best platfor...
Jul 14, 2018•30 min•Ep. 21
