Email Marketing 101: Tips and Tricks

KEY TAKEAWAYS COVERED IN THE PODCAST

• Email marketing should still be a priority. Although we can market on social media, we’re posting on borrowed ground that doesn’t belong to us. If the platform disappeared tomorrow, you’d lose your following.
• Once an email is on your email list, it belongs to you.
• If you send an email to your list, you can expect an open rate of 30-50% depending on your list. On Messenger, the open rate is between 70-80%. However, the reason that rate is so high is that people aren’t
• used to it yet. This is why there’s still a place for email.
• You need to be sending marketing or newsletters through a proper email provider, not just Outlook. Plus, you need to provide an opt-out. MailChimp, Drip and Infusionsoft are great options that offer opt-outs automatically.
• HTML emails often cause email providers to see them as a bulk email. This can cause delivery rates and open rates to decrease. Text-based emails work and are better for producing increased open rates.
• Keep your emails consistent. At least once a month is a good minimum.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You should always be adding value to your recipient’s lives through your emails. Tips, ideas and strategies are a great place to start! Obviously, a strong call to action is a must. However, start by adding value and then attempt the sale.HIGHLIGHTS YOU SIMPLY CAN'T MISS

• Is email marketing still worth doing? – 05:30
• Open rates in email compared to Messenger – 07:15
• Collecting email addresses for your list - 09:10
• Best email platforms for your list – 10:44
• HTML or text only? – 11:42
• Always add value to your emails – 18:42

LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE

• Episode 6: 5 Tried & Tested Strategies to Build Your Email List
• MailChimp
• Drip
• Infusionsoft

Transcript below

 

Hello, and welcome to episode 32 of the Social Media Marketing Made Simple podcast, and I am your host Teresa Heath-Wareing. I hope you're having a great Monday, if you're listening to this as it comes out on Monday. Or whatever day it is that you're listening to this, I hope you're having a good day.

So this week I've been out and about, I've had a bit of a busy week, and I've attended Marketed Live, which is an event here in the UK. It's an event aimed at, obviously, marketers and people who work in social media, and they have some great speakers talking all about various different things to do with the future of marketing and social media. And it kind of got me thinking a bit about, do you attend many conferences? I know in this digital world we live in, it's amazing that you can be, I don't know, cooking dinner in Australia and listening to my podcast, phenomenal what a world we live in, and how amazing it is that if you want to learn anything, you can just go online and learn how to do that thing. But sometimes I honestly think that it's worth having that one-to-one interaction with human beings in the same place. Because actually, not only is it great to see the speakers and connect with them, but also it's so good to meet other people in your industry, like-minded people who you can talk through things, who you can share ideas with.

So it was a really lovely event and I was really glad I attended. But I understand it takes a couple of days at the office, you got to pay to get there, you got to pay for the events, so it is a big investment in your time, but I do genuinely think it's a worthwhile investment. And actually,