How To Get Started With Messenger Marketing And Messenger Bots

KEY TAKEAWAYS COVERED IN THE PODCAST

• When it comes to the reasons behind using messenger marketing, one of the main reasons to use it is because the open and clickthrough rates are incredibly high. Not only that, but you get to have a one-on-one interaction with your customers, which doesn’t happen often when it comes to marketing. Because of this, you can target your other marketing efforts exactly how you need to.
• As messenger apps are so popular, more people are likely to interact with you in this way. Because it is so new, it’s still fun!
• When it comes to the basics of messenger marketing, it is marketing to audience inside of a messenger app - whether it’s Facebook, Skype, Kik or WhatsApp. With almost 2billion people using Facebook Messenger every day, this is the most common use for messenger for marketing.
• A messenger chat bot is an automated chat you set up based on the answers that you set up. Although it a bot, you can set up your own personal touch and make it as fun as you like.
• When it comes to getting started, you can’t add your Facebook fans or email subscribers to your messenger bot service. You are effectively starting from new. To get people to subscribe to your messenger list, you need people to interact with your chatbot before you can start to message them.
• If you’re looking to grow your messenger subscriber list, you can use a programme called Many Chat. You can send polls and questions to your email subscribers and Facebook followers to direct them to your chatbot. You can also use your messenger bot to reverse this process and grow your email list.
• Although you won’t have access to everything, there is a free version of Many Chat that you can use to help you get started.
• When it comes to what you can use messenger bots for you can run giveaways, give out vouchers and coupons, you can run quizzes, you can run challenges, you can send receipts, you can reengage with customers and you can offer FAQ information.
• If you are thinking of venturing into Messenger Ads, the best thing you can do is test it. It may not work for you, but at least you will have tried.
• In the best case, you may find a method that really works well for you.
• If you’re going to set up a messenger chat bot, you need to ensure you are filling out all of the details. If you’re not going to monitor the chats, let people know.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the best things about starting messenger marketing, especially in the UK, is that nobody is doing it yet. You have a chance to shape and mould the industry.HIGHLIGHTS YOU SIMPLY CAN'T MISS

• Introducing Chrys Tan – 05:30
• Why Messenger Marketing? - 07:45
• The Basics of Messenger Marketing – 12:05
• The Rules Around Getting Started and How to Build A Subscriber List - 14:31
• What Can You Use Messenger Bots For? - 23:15
• Are Messenger Ads Worth It? - 30:00
• How To Use Many Chat - 35:15

LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE

• Hack Your Online Business Podcast
• Chrys Tan LinkedIn
• Chrys's Masterclass
• ManyChat

Transcript below

 

Okay, so this is really weird. First off, trying to do that intro with a different name. And second off, I still don't have the other intro that we would normally put in between, so you know that American guy that used to go, I'm not even going to do the accent, I nearly did the accent, but you know what I mean.

So I currently don't have an intro and outro. So this is a bit weird jumping straight into an episode, so please bare with me while I'm working out what it is that I'm doing on the podcast, whether I'm going to have someone else do my intro for me, whether I'm going to have someone American or British, and whether I might just do it...