How To Use Analytics Tools To Track Your Business’ Progress

Key Takeaways Covered In The Podcast

• When using Facebook for Business you need to click the Insights tab in order to reach your analytics. This will show you the actions on your page, your page views, your page previews, your page likes, your post reach, your post engagement, your page responsiveness, your video views, your page followers and your orders.
• In most cases, post reach is a vanity metric as you could be reaching thousands of people but none of them may be engaging with your post. Instead, consider what your engagement is as a percentage of your overall reach.
• Facebook Insights can also give you an idea of what posts perform the best, giving you an insight into what kind of content you should be publishing regularly.
• In the top right-hand corner of Twitter, you will see an option to view your Twitter Analytics. Whilst Twitter Analytics are often incorrect, you can view your Twitter highlights, a summary of your month, how many Tweets you’ve done, your Tweet impressions, your profile visits, the number of mentions you have had and the number of new followers you have gained.
• When it comes to Instagram there are two ways to look at your insights. The first way is to tap on one of your posts and click ‘view insights’. This shows you how many people have liked it, how many comments you’ve had and how many people have saved it. It also shows any actions that have been taken from the post, where your post was discovered and whether anyone has visited your profile.
• The second way to use insights on Instagram is to click on the hamburger menu right hand side of your profile and the click ‘Insights’. The first section shows an overview of your content including feed posts, stories and paid promotions. The activity section shows who is visiting your profile and what they’re doing whilst they’re there and the final section shows an overview of your Audience. This includes their location, age range, their gender and when they are most active.
• You can view Instagram Story insights by swiping up on your own stories. It will show if they clicked your links, if they tapped on your stickers or if they exited your stories at a certain point.
• When it comes to Google Analytics you can use the audience overview to show you most of the information you need. You need to select a date range first, but the first thing you will see if a graph that will show your overall visits to your site. Under the graph you will be able to find your total website users, the new users to your website, your website sessions, the number of sessions per user, your page views, your average page to sessions, the average session duration and your bounce rate.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the biggest fears people have when pitching new clients is that they’re worried about rejection. There are no industry standards or ideal numbers when it comes to analytics for your business. Whilst you may have personal goals, it’s much better to focus on how you can improve, rather than what numbers everyone else has. Look at where you are today, see where you can improve and then go back in a month’s time to measure your progress.Highlights You Simply Can’t Miss

• Using Facebook Insights – 06:25
• Using Twitter Analytics – 13:52
• Using Instagram Insights – 16:40
• Using Google Analytics – 23:00
• External Sites for Tracking – 30:50

Links to Resources Mentioned in Today’s Episode

• Episode 42
• Dash This
• Agorapulse

Transcript below

 

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