In this episode of the WeMarketers Podcast, Andrew sits down with Adriaan Kolff to discuss the profound impact of networking on personal and professional success. Adriaan shares his journey and how his network has been instrumental in his entrepreneurial endeavors. From sharing personal stories to providing practical advice on how to build and leverage networks, this episode is a must-watch for marketers and entrepreneurs looking to expand their reach and influence. Adriaan provides insights int...
Jul 27, 2025•52 min•Ep. 19
In this episode of the WeMarketers Podcast, Andrew sits down with Sam O'Brien, VP of Marketing at Dealfront, to discuss the complexities of modern marketing. They delve into the importance of balancing short-term results with long-term brand building, the role of data-driven decision making, and the benefits of programmatic demand generation. Sam shares his unique approach to market segmentation, the use of AI in marketing, and the significance of effective collaboration between sales and market...
Jul 07, 2025•42 min•Ep. 18
In this episode of the WeMarketers Podcast, Andrew interviews Kristina Vukas, Fractional CMO and founder of Plot Twist, to discuss effective content marketing strategies for 2025 and beyond. Kristina shares her journey from being a singer and actress to a successful marketer. They delve into the importance of personal branding, the shift towards authenticity in content, and the use of AI as an assistant rather than a creator. Kristina emphasizes the need for companies to be transparent and human...
Jun 11, 2025•34 min•Ep. 17
In this episode of the WeMarketers Podcast, Andrew welcomes Ora Gittsovich to delve into effective anti-crisis B2B marketing strategies. They discuss the importance of concentrating on high-value accounts, integrating marketing and sales efforts, and leveraging data to navigate market disruptions. Ora shares insights on maintaining communication and consistency, aligning marketing activities with buying cycles, and building resilient strategies to manage crises. She also emphasizes the role of c...
May 29, 2025•42 min•Ep. 16
Join Andrew in a compelling conversation with Derrick Kinney, a successful entrepreneur and author of 'Good Money Revolution.' Derrick shares insightful stories and strategies on genuine marketing, connecting with clients, and building meaningful business relationships. Learn the power of empathy, the importance of owning a problem, and the value of calm, concise communication. Derrick emphasizes the impact of making others feel valued and part of something bigger, ultimately leading to business...
May 13, 2025•54 min•Ep. 15
In this episode of WeMarketers Podcast, Andrew speaks with Caroline Blijlevens, owner of Digital Marketing Agency Digitmind. Caroline, with extensive experience since 2009, shares insights on adapting SEO strategies to the evolving Google landscape, the relevance of AI tools, and the continued importance of great quality content. Learn how to optimize your content in the AI era, the importance of website performance, and effective strategies for new websites to achieve good SEO results. Stay tun...
Apr 27, 2025•30 min•Ep. 14
In this episode of the We Marketers Podcast, host Andrew interviews Matej Stajduhar, CEO and co-founder of Stryng, an AI-powered content marketing platform. They discuss how Matej's initial interest in AI and content marketing led to the creation of Stryng, a comprehensive tool for content creation, editing, and publishing. Matej shares insights into the development journey, the unique features of Stryng, and its application for both small businesses and enterprise marketers. He also explores th...
Apr 14, 2025•39 min•Ep. 13
In this episode, Andrew from WeMarketers Podcast chats with Chhavi Chugh, a content manager at Recruit CRM, about the effectiveness of online events and webinars. Chhavi shares insights into her role and the strategies Recruit CRM uses to generate over $50,000 in monthly revenue through webinars. She dives into the details of setting up processes for consistent events, the importance of teamwork, and leveraging various promotional channels. Chhavi also discusses how to ensure high engagement and...
Mar 24, 2025•41 min•Ep. 12
In this episode of WeMarketers Podcast, Andrew welcomes Senior Researcher Vladyslav Dombrovskyi from the Institute for Behavioral Studies at American University Kiev. They discuss the importance of self-awareness for marketers, practical techniques like setting clear aims, motivation, learning through practice, and reflection. Vladyslav introduces exercises such as morning pages, the concept of a 'Day Without Fits,' and adapting Shabbat traditions to improve internal connection and decision-maki...
Mar 10, 2025•31 min•Ep. 11
In this episode of WeMarketers podcast, Andrew interviews Lorraine Carter, the founder and director of Persona Design Consultants. Lorraine shares her extensive experience in brand strategy, offering insights into how businesses, from global enterprises to SMEs, can drive growth without a big marketing team. Lorraine underscores the importance of brand strategy over visual design, outlines key components necessary for any brand strategy, and provides practical advice on launching brand initiativ...
Feb 16, 2025•36 min•Ep. 10
In this episode of WeMarketers Podcast, host Andrew interviews Tabitha Whiting, a content strategist and writer for B2B tech startups, currently leading the content department at Ravio, a compensation benchmarking platform. Tabitha shares insights on building a successful content strategy for B2B startups, emphasizing the importance of listening to the market, creating valuable content based on data, and understanding your audience's needs. She also discusses Ravio's unique approach to weaving d...
Feb 03, 2025•30 min•Ep. 9
In this episode of the WeMarketers Podcast, Andrew sits down with Stella Miranda, a seasoned branding and marketing strategist with over a decade of experience in B2B. They dive deep into the intricate process of rebranding, discussing everything from brand refreshes and repositioning to the full-scale rebranding efforts. Stella shares invaluable insights into the steps involved, the importance of research, internal alignment, and the role of brand consultancies. She also highlights notable exam...
Jan 20, 2025•40 min•Ep. 8
In this episode of WeMarketers podcast, Andrew sits down with Victor Zhuk, Event Technology Manager at Viva Esprit, to delve into the magic of events and how to elevate them from good to great. Victor shares his method of blending technology with creativity to craft bespoke experiences and discusses important aspects such as ensuring attendee happiness, the role of professional event organizers, and impactful use of event technologies. Join us to uncover Victor's unique approach to event managem...
Dec 23, 2024•24 min•Ep. 7
In this episode of WeMarketers podcast, Andrew welcomes Becky Lawlor, founder of Redpoint, who discusses the importance of original research in B2B content marketing. Becky reveals key findings from Redpoint's report, 'Content that Converts,' which is based on insights from over 250 B2B buyers. Discover how original research can exponentially increase engagement, lead generation, and brand trust. Learn practical tips on repurposing content, balancing AI-generated and human-created content, and n...
Dec 08, 2024•23 min•Ep. 6
Join Andrew on WeMarketers Podcast as he discusses the importance of defining your ideal customer profile (ICP) with Ora Gittsovich, CEO of ClickRoads. With over 13 years of experience in B2B marketing, Ora shares insights on how businesses can build relationships, gather critical metrics, and identify their target audience. Learn the difference between ICP and customer persona, strategies for omni-channel marketing, and practical examples of successful ICP implementation. Perfect for startups a...
Oct 08, 2024•39 min•Ep. 5
Welcome to WeMarketers podcast episode featuring Albert Mercade, Marketing Manager at TalentUp.io. Join host Andrew as Albert shares his inspiring story of joining TalentUp.io as an intern and eventually shaping its marketing strategy from scratch. Discover how he tackled early marketing challenges, the effective strategies that led to TalentUp.io's growth, and the critical role of content creation, particularly blogging and salary benchmarking reports. Albert also offers valuable advice for new...
Sep 16, 2024•24 min•Ep. 4
In this episode of the WeMarketers podcast, Andrew interviews Vlada Korzun, a strategic B2B content marketer and writer. With over five years of experience and a year of freelancing, Vlada dives into the importance of freedom and nonconformity in her work. She shares insights on building a personal brand, leveraging non-content communities, and optimizing content creation with AI tools like Claude and Perplexity. The conversation covers time management, client relations, pricing strategies, and ...
Sep 05, 2024•30 min•Ep. 3
Join Andrew on the WeMarketers Podcast as he interviews Leontien Rutenfrans and Rebecca Hornig from Textmetrics. In this episode, they delve into effective B2B marketing strategies for AI writing tools. They explain how their European base and data protection focus set them apart in the crowded AI market. The podcast covers partnership-building with ATS systems, leveraging events for lead generation, content strategy involving AI tools, and the importance of human oversight in AI-generated conte...
Aug 19, 2024•16 min•Ep. 2
In this episode of the WeMarketers Podcast, Andrew interviews Alina Belascu, marketing manager at Tidaro. Alina discusses her 11-year journey in marketing, focusing on the transition from Parkanizer to Tidaro during the pandemic, which led to a rebranding initiative. The conversation explores the challenges of leading a small marketing team, emphasizing the importance of prioritization, segmentation, and resource management. Alina details the collaborative rebranding process involving her entire...
Aug 06, 2024•45 min•Ep. 1
