B2B Rebranding Explained: Building Brands that Connect

WeMarketers Podcast | Talks with B2B Marketing Leaders

Jan 20, 2025•40 min•Ep. 8

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Episode description

In this episode of the WeMarketers Podcast, Andrew sits down with Stella Miranda, a seasoned branding and marketing strategist with over a decade of experience in B2B. They dive deep into the intricate process of rebranding, discussing everything from brand refreshes and repositioning to the full-scale rebranding efforts.

Stella shares invaluable insights into the steps involved, the importance of research, internal alignment, and the role of brand consultancies. She also highlights notable examples to illustrate successful rebranding efforts. Whether you're considering a visual update or a complete brand overhaul, this episode offers expert advice to navigate the journey effectively.

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Timecodes:

00:50 Meet Stella Miranda: Branding Expert

01:33 Understanding Rebranding

02:15 Types of Rebranding

05:31 Case Studies: Successful Rebranding

07:31 Timing and Process of Rebranding

10:00 Challenges and Strategies in Rebranding

13:29 The Role of External Consultants

16:37 Steps in the Rebranding Process

32:58 Measuring Rebranding Success

37:05 Final Thoughts and Contact Information