Developing Brand Strategy for Small B2B Businesses

WeMarketers Podcast | Talks with B2B Marketing Leaders

Feb 16, 2025•36 min•Ep. 10

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Episode description

In this episode of WeMarketers podcast, Andrew interviews Lorraine Carter, the founder and director of Persona Design Consultants. Lorraine shares her extensive experience in brand strategy, offering insights into how businesses, from global enterprises to SMEs, can drive growth without a big marketing team.

Lorraine underscores the importance of brand strategy over visual design, outlines key components necessary for any brand strategy, and provides practical advice on launching brand initiatives. The conversation touches on topics such as customer psychology, brand audits, and the importance of consistent brand messaging.

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Timecodes:

01:45 Lorraine Carter's Background and Experience

04:16 Key Components of Brand Strategy for Small B2B Companies

04:55 Understanding Brand Psychology and Customer Personas

08:26 Developing a Compelling Value Proposition

09:05 Importance of Brand Story and Personality

12:49 Conducting a Brand Audit

17:06 Investing in Brand Assets Strategically

26:59 Soft Launch and Market Feedback

30:52 Measuring Success and Final Advice

35:16 Conclusion and Contact Information