B2B Content Strategy Driven by Data: Insights from Tabitha Whiting

In this episode of WeMarketers Podcast, host Andrew interviews Tabitha Whiting, a content strategist and writer for B2B tech startups, currently leading the content department at Ravio, a compensation benchmarking platform. Tabitha shares insights on building a successful content strategy for B2B startups, emphasizing the importance of listening to the market, creating valuable content based on data, and understanding your audience's needs.

She also discusses Ravio's unique approach to weaving data insights into content, the challenges of content creation, and the significance of prioritizing community building in their overall strategy. Tune in to learn about effective content types, measuring content success, and leveraging AI tools in content creation.

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Timecodes:

00:45 Introduction to Tabitha Whiting

03:20 Content marketing strategy foundations at Ravio

06:01 Understanding and listening to target audience

08:31 Making content stand out from competition

11:38 Balancing data sharing in content

13:18 Most effective content types and formats

17:22 Biggest challenges in content creation

21:17 Measuring content success

24:40 Future content projects and community building

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Connect with Tabitha Whiting: https://www.linkedin.com/in/tabithawhiting/

Visit Tabitha's website: https://tabithawhiting.com/

Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

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