Tennis Australia, the organisation behind the Australian Tennis Open, has had great success growing a new audience by audaciously exploring the opportunities created by Web3, the Metaverse and even NFTs. Far from being “yesterday’s technology”, Web3 presents great opportunities for business-to-consumer organisations. In our interview with Ridley Plummer, Senior Manager, Metaverse & Web3, Tennis Australia we cover: The success of the Artball NFT project and how that has helped to grow loyalty...
Jan 22, 2024•23 min•Ep. 36
In this conversation, Nick Abrahams interviews Max Comparetto, the co-founder of Web3 Studios at Salesforce. The discussion delves into the definition of Web3, where Max highlights its relation to blockchain and wallet-connected apps. The conversation then transitions into Salesforce's Web3 solutions, which provide brands the capability to integrate Web3 data with their existing CRM systems, fostering better customer engagement and loyalty. Links: Web3 Studios Salesforce website See omnystudio.c...
Aug 30, 2023•30 min•Season 1Ep. 35
Splitting her time between Spain, Switzerland and her own online "Marthaverse", Martha is one of the world's leading Web3 advisers. She works with many global organisation on their Web3 and Metaverse strategies. Martha explains why mainstream organisations need to take Web3 seriously, including: Some of the great use cases for Web3 across the industrial, healthcare and education sector How companies like Siemens and BMW are revolutionising their businesses by digital twins of their entire manufa...
Aug 23, 2023•30 min•Season 1Ep. 34
The Metaverse and the future of music & entertainment. Sami is a Metaverse leader. She won Chief Metaverse Officer of the Year, and was named as one of the Top 100 Women Thought Leaders for Metaverse and Web 3. In 2022 she was listed as a Top 10 Personality Disrupting the Music Industry and the Most Dynamic Entrepreneur from the Entertainment Industry to Watch. We talk to Sami about her career as a creative force at the forefront of the Metaverse and gain great insights into the future of th...
Apr 20, 2023•24 min•Season 1Ep. 33
Senator Andrew Bragg is a politician who has engaged with the Web3 community and has strong views on what needs to be done in terms of regulating the Crypto, Token & Web3 world. He has introduced a private members bill which he hopes will become law. It includes regulations regarding licensing of: Digital Asset Exchanges Digital Asset Custody Services Stablecoin Issuers See omnystudio.com/listener for privacy information....
Feb 14, 2023•28 min•Season 1Ep. 32
HSBC has been active in the Metaverse space. It was the first financial services firm to join the Metaverse platform, The Sandbox and built a Rugby Sevens stadium there to support its sponsorship of the Hong Kong Rugby Sevens. We talk to Davey Jose about: What is the Metaverse? What are the different types of Metaverses? What are opportunities for mainstream brands in the Metaverse? His suggestions to mainstream companies considering their Metaverse strategy. Links: HSBC Australia website See om...
Feb 06, 2023•18 min•Season 1Ep. 31
Jason Lovell, Metaverse Strategies, PWC, USA Jason is an expert on all things “Extended Reality” and “Metaverse.” He spends his days working with some of the world’s biggest brands helping them to make sense of (and ROI in) the Metaverse. In Jason’s words, "you may not agree with the concept of the Metaverse but there is no doubt that as a trend the move to more immersive digital experiences is not going away" - and that is where the consumers are - in the hundreds of millions. We talk about som...
Dec 14, 2022•42 min•Season 1Ep. 30
Interview with Rossana Rodgers, Chief Marketing Officer & Ivan Miljkovic, Business Development Manager (Sport) of Authena. Authena is one of the world leaders in authentication technology to stop counterfeiting of products. They have worked with some of the biggest sports brands, including Adidas as well as pharmaceuticals, cosmetics and wine. Hear how they are using NFT technology to ensure provenance of products. See omnystudio.com/listener for privacy information....
Dec 05, 2022•33 min•Season 1Ep. 29
Interview with w Yawn Rong - Co-Founder STEPN. STEPN is one of the world’s leading “move2earn” apps. Put simply, users get paid crypto tokens for physically going for walks. It has been a remarkable success in its short 12 month existence with 5M registered users and 650,000 daily active users. They have done co-branded “phygital (digital/physical) sneaker” deals with sports company ASICS, Spanish football club Atletico Madrid and more. And they are backed by some big Web3 investors, Solana Capi...
Nov 27, 2022•30 min•Season 1Ep. 28
Commissioner Inman-Grant was the worlds-first e-Safety Commissioner and has many successes in her over 5 years in the role. We talk to Julie about the challenges of keeping the Metaverse safe for our children and for everyone. Plus Julie gives more general advice on some of the issues parents need to think about when it comes to raising kids in a digital age. See omnystudio.com/listener for privacy information.
Nov 23, 2022•36 min•Season 1Ep. 27
Interview with Rick Junnier, Head of Growth, BlockTrust. BlockTrust works with some of the world’s biggest brands helping them embrace Web3 technologies like NFTs (let’s call them digital assets from now on – doesn’t have the baggage of “NFT”) and the Metaverse. Rick talks us through the 4 key aspects of Web3 for any big brand: Community Ownership of a digital asset Engagement Loyalty Rick gives some great examples of projects they have worked on in a variety of sectors, including with entertain...
Nov 10, 2022•46 min•Season 1Ep. 26
Interview with the Honourable Victor Dominello – Minister for Customer Service. The NSW government is a world leader in “citizen-centric government”. Find out about some of remarkable technology-firsts from the NSW government including the digital drivers licence and data analytics projects that have put money back in the pockets of citizens literally. The interview really takes off when the Minister talks about the launch of the blockchain-based Building Trust Index – imagine a digital twin of ...
Nov 08, 2022•33 min•Season 1Ep. 25
We interview one of Australia’s blockchain pioneers, Michaela Juric about the rising importance of stablecoins in the financial system. Michaela's storied blockchain career started with her business Bitcoin Babe and she then went on to set up blockchain advisory service, Dexah. Michaela now works for Novatti, the ASX-listed payments fintech which has just announced its AUDD stablecoin. The AUDD is backed by actual Australian dollars and has a variety of uses for businesses, including making inte...
Nov 07, 2022•22 min•Season 1Ep. 24
Interview with Dan Ryan – General Counsel, Everledger. Everledger may be the first business inspired by a Leonardo DiCaprio’s movie. Founder, Leanne Kemp, saw Blood Diamond and knew blockchain technology held the answer to the difficult task of tracking diamonds - and so Everledger was born. Having now grown to over 100 employees, Everledger is a global leader in tracking provenance of high value assets, including diamonds, apparel and batteries. In 2021 Everledger won a contract with the Austra...
Oct 21, 2022•35 min•Season 1Ep. 23
Michelle Grey, Co-founder & CEO of Culture Vault & Ribal Hosn, Film Director and NFT “Degen” This one is fun! Get ready for a ride into the epicentre of art and commerce as we talk to two people at the vanguard of the NFT revolution. In addition to owning Culture Vault (an NFT marketplace and Web3 agency), Michelle is listed in the top 100 people shaping the cultural landscape in Aust and the top 100 innovators in Aust. Ribal Hosn is a Mixed Tech-Media Artist Film Director & storytel...
Oct 09, 2022•36 min•Season 1Ep. 22
In this episode, we're talking to Leigh Travers, CEO, Binance Australia. Binance is the largest cryptocurrency exchange in the world and has been successfully operating in Australia for a number of years. In this interview Leigh talks about the demographics of his customer base as well as the Australian regulatory landscape and the future of digital assets. However, Binance is more than a crypto exchange and we discuss: Binance NFT - one of the world’s largest marketplaces for digital assets Bin...
Oct 06, 2022•39 min•Season 1Ep. 21
Mike is one of the kings of 3D and visualising info. He is the author of “The Age of Smart Information” and “Envisioning Holograms” and has a new book coming up, “Visualising business”. This is a man who sees the world and its information very differently to most of us. He heads up Microsoft Garage where employees of Microsoft are able to go to make their craziest tech ideas come true and where he helps large organisations “surface the invisible”. Equal parts artist and engineer, every week Mike...
Aug 22, 2022•32 min•Season 1Ep. 20
The Irwin family hold a special place in the hearts of most Australians. When Australia Zoo decided to do an NFT, they turned to Web3 Agency Meadow Labs. We talk to their Chief Marketing Officer, Mariella Meija, about the Australia Zoo NFT project – how it came about, how it was executed and importantly how the project brought 1500 people who had never bought an NFT into the NFT world. Importantly for the Irwins, the project was sustainable (using the world’s first carbon-negative blockchain) an...
Aug 22, 2022•33 min•Season 1Ep. 19
Hear how Lachlan Feeney started Labrys when he was 19 years old and over the last five years has built the largest on-shore blockchain development and consulting company in the country. Lachlan talks about his work creating enterprise blockchain solutions for the big end of town, including Downer Engineering and the Solomon Islands government. It is these sorts of clients that have driven his company to increase headcount by 500% and increased revenue by almost 200% in the last year as the compa...
Aug 18, 2022•44 min•Season 1Ep. 18
Find out how a large bank has managed to successfully execute on its innovation strategy by becoming the first bank in the world to issue a stablecoin on a permission-less public blockchain (Ethereum). ANZ has completed three landmark stablecoin transactions for customers. Two transactions were for the Smorgon Family Group which needed a stablecoin to buy digital assets, including carbon credit tokens from Betacarbon. The other transaction, involving the Australian Distillers Association and the...
Aug 10, 2022•44 min•Season 1Ep. 17
Want to help the planet? Then have a listen to this episode. Two of the biggest macrotrends - decarbonisation and digital assets come together in one of the hottest Web3 plays around – Betacarbon. Recently the Smorgon family made a large investment in Betacarbon using ANZ’s new stablecoin to facilitate the token purchase. Buying carbon credits is a massively complex proposition and there are only 50 or so companies in Australia actively trading carbon. For the rest of us, the closest we get is w...
Aug 03, 2022•36 min•Season 1Ep. 16
Every global organisation should consider using stablecoins – there are tangible benefits available right now. Hear how JP Morgan is helping global companies like Siemens manage their working capital and liquidity using the JP Morgan Coin. Some of the advantages of using this coin include 24/7 banking (no longer having to work to the “bank’s afternoon cut-off time" to get a cross-border transfer initiated), efficiency and pre-programmed actions via the smart contract. JP Morgan has always been a...
Jul 17, 2022•28 min•Season 1Ep. 15
There is more to Cricket NFTs than “classic catches”! Inside Cricket’s Global NFT Project Globally cricket is the second most popular sport behind soccer, so cricket is a massive deal. Finn Bradshaw, former journalist and now with the biggest digital job in cricket, talks about their recent successful NFT launch. The ICC puts on all the Cricket World Cups and has a treasure trove of NFT content. But Finn explains that there is much more to NFTs than “classic moments”. The focus is on building ut...
Jul 08, 2022•41 min•Season 1Ep. 14
In April 2022 Be Media and the Australian Football League (AFL) announced the AFL Mint partnership and brand. If you love footy you will want to listen to this. If you love NFTs you will want to listen to this. If you have an interest in cutting-edge B2C marketing trends you will be in heaven listening to this interview. Jordan Fogarty is an award-winning entrepreneur, and Founder and CEO of Australian specialist Web3 strategy and delivery company, Be Media by Animoca Brands. Founded in 2013, Be...
Jul 01, 2022•33 min•Season 1Ep. 13
One of the great potential use cases for NFT tech is digital twinning. A digital twin NFT is a digital representation of a real life asset. For example Alfa Romeo ’s new car comes with an NFT log book. The Prada Group & LVMH -backed Aura Blockchain Consortium is rolling out a shared solution for brands to issue digital twins of luxury items like handbags and watches purchased IRL. But the best use I think is a digital twin of ourselves where we will control (via smart contract) who gets to s...
Jul 01, 2022•32 min•Season 1Ep. 12
Many people in the crypto/NFT world have the mistaken belief that transactions involving crypto, NFT and blockchain are somehow anonymous. In fact nothing could be further from the truth, it is comparatively easy to track transactions on the blockchain - because it is public. We talk to Mark Bailey and Joshua Ho from the Crypto Forensics Team at Hall Chadwick as they tell us tales that make an episode of CSI seem boring. Their team spend their days chasing down fraud in the crypto and NFT space....
Jul 01, 2022•35 min•Season 1Ep. 11
An Insider’s Guide to Successful NFT Projects We talk to one of the leading engineers in the Web3 space, Roy Hui about how to ensure a successful NFT project - whether you are an individual artist or in the Marketing Department of a large organisation. Roy is the Founder of Pellar and has been involved in some of the most successful NFT drops of recent times including for the Australian Tennis Open, DRP.io , Red Village and Slumdoge. He worked on the Wall Street Bets NFT Project. You may recall ...
Jul 01, 2022•47 min•Season 1Ep. 10
Cryptocurrency has often been seen as an unregulated environment but, as its use cases move more mainstream, it is clear that there are significant regulatory issues when dealing with crypto. Together with our tax and accounting experts, we will examine the relevant issues when: An organisation buys crypto as part of corporate treasury, ie. to keep it on the balance sheet. Companies like Tesla, Block (Square) and Microstrategy have famously done this to diversify risk. They are now being joined ...
Jul 01, 2022•50 min•Season 1Ep. 9
In this episode, “Beyond Bitcoin: DeFi & NFTs - The Australian Perspective”, Nick discussed DeFi and NFTs with Jonathan Miller, Managing Director (Aus) for global crypto exchange, Kraken. Decentralised finance (or DeFi) refers to decentralised applications working via smart contracts on a blockchain. The apps provide crypto-based financial services such as lending, insurance and digital asset trading. Currently there are more than $80 Billion of DeFi smart contracts in the market and the num...
Jul 01, 2022•39 min•Season 1Ep. 8
In this episode, “Beyond Bitcoin: Why DeFi & NFTs are potential game changers for financial markets and maybe every other industry”, Nick discussed DeFi and NFTs with Egor Sidelska, Director of crypto hedge fund, Magnet Capital. Decentralised finance (or DeFi) refers to decentralised applications working via smart contracts on a blockchain. The apps provide crypto-based financial services such as lending, insurance and digital asset trading. Currently there are more than $50 Billion of DeFi ...
Jul 01, 2022•37 min•Season 1Ep. 7
