12: How NFT Tech Will Allow us to Own our own Data – Interview with Mark Paul, Founder, Itheum (Data NFT Company)
Episode description
One of the great potential use cases for NFT tech is digital twinning. A digital twin NFT is a digital representation of a real life asset. For example Alfa Romeo’s new car comes with an NFT log book. The Prada Group & LVMH-backed Aura Blockchain Consortium is rolling out a shared solution for brands to issue digital twins of luxury items like handbags and watches purchased IRL. But the best use I think is a digital twin of ourselves where we will control (via smart contract) who gets to see/exploit our health, financial and other data. No more just trusting that companies will not exploit your data. One of the leading companies in the data NFT space is Itheum and in this podcast I discuss how Itheum is, right now, using NFT tech to give gamers control of their gaming information as well as patients of a health care company control of their health information. Remarkable technology and business model. NFT tech could solve all our privacy problems as we have the potential to move away from just trusting companies, but we can actually control and monetise our own data.
Links:
See omnystudio.com/listener for privacy information.