36: Ridley Plummer, Senior Manager, Metaverse & Web3, Tennis Australia
Jan 22, 2024•23 min•Ep. 36
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Episode description
Tennis Australia, the organisation behind the Australian Tennis Open, has had great success growing a new audience by audaciously exploring the opportunities created by Web3, the Metaverse and even NFTs. Far from being “yesterday’s technology”, Web3 presents great opportunities for business-to-consumer organisations. In our interview with Ridley Plummer, Senior Manager, Metaverse & Web3, Tennis Australia we cover:
- The success of the Artball NFT project and how that has helped to grow loyalty
- How Tennis Australia hit 11 Million users on the metaverse/gaming platform Roblox, opening up a new and global audience
- Using Web3 as a way of expanding the value proposition for sponsors beyond the two-week Australian Open each January
- How to use “Proof of Attendance Protocols” (POAPS) to drive employee engagement
- The low-hanging fruit for most B-to-C organisations in Web3.
Web3 is far from dead and this interview is important for anyone interested in how technology can assist with growing customer engagement and reach.
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