Web3 goes Mainstream

Norton Rose Fulbright Australia•nortonrosefulbright.com

Web3 goes Mainstream: Remarkable stories about normal companies successfully embracing crypto, NFTs, DeFi & the Metaverse.

Web3 will impact every organisation. This podcast features stories of normal companies that embrace the opportunities created by cryptocurrencies, decentralised finance (DeFi), NFTs and the Metaverse. Companies like JP Morgan, Prada, Gucci, HSBC, PWC, Nike, Budweiser, Taco Bell, Lamborghini, KPMG, Coca-Cola, Zara, Time, Macys, Rolling Stone, Clinique and the British Museum have all invested in significant Web3 projects and there are literally hundreds more big brands in the space. This podcast will bring you those stories - how they got into Web3, what is working for these companies and importantly what is not working for them.

If you are in marketing, finance or any leadership role, this is the podcast for you.

Last refreshed: May 5th, 2026 at 12:19 AM ⓘ

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Episodes

6: Why KPMG Bought NFTs & Crypto – Interview with Benjie Thomas - Managing Partner - Advisory Services, KPMG Canada

KPMG Canada has been very active in the Web3 space, not only advising clients but also on its own behalf, buying NFTs and cryptocurrencies. Most notably, the partnership bought Bitcoin and Ether to hold on the KPMG balance sheet as part of corporate treasury diversification strategy. They followed this up by paying almost $50,000 to buy an NFT, Woman #2681 to be exact. We speak to the Managing Partner to find out why an organisation like KPMG would be buying digital assets to hold on its own bal...

Jun 21, 2022•27 min•Season 1Ep. 6

5: NFT 101: The What & Why of NFTs – Interview with Tim Lea, Walking between Worlds

Non-fungible tokens (NFTs) allow ownership of digital assets like never before. This market grew from US$13M to US$25 Billion in the last 12 months. Companies like Walmart, Selfridges, Macys, Samsung, The Gap, Nike, Ralph Lauren, Gucci, Tommy Hilfiger, Taco Bell, Burger King and Coca-Cola have all minted NFTs – with more projects being announced almost daily. Just reading about millions of dollars being paid for NFT rocks, it is easy to assume this is a ridiculous bubble but there are genuine us...

Jun 06, 2022•40 min•Season 1Ep. 5

4: Penfolds & Blockbar Team to Sell Wine NFTs – Interview with Kristy Kyte, Penfolds and Sam Falic, Blockbar

The NFT market went from US$13 Million in 2020 to US$41 Billion in 2021. It is truly exploding and, while there are some more extreme activities around pricey rock JPEGs and eye-wateringly expensive digital art, there are many examples of normal companies successfully embracing NFT technology to enhance the customer relationship. Innovative winemaker Penfolds has had two very successful NFT “drops” of premium wines. Gifting and trading premium wine is difficult due to the fragility of the physic...

Jun 06, 2022•28 min•Season 1Ep. 4

3: How Big Brands Can Benefit from NFTs – Interview with Lisa Teh, Mooning

Lisa Teh has had a most unusual career trajectory from tax lawyer to successful marketing entrepreneur and a listing in the 40 Under 40 Most Influential Asian-Australians. Her most recent venture is Mooning, a marketing agency designed to help companies move from Web2 to Web3. Lisa gives her insights into what makes a successful NFT or metaverse project and which companies are doing it well. Lisa is an expert in the new world of Phygital (where the digital and physical experience merges) and how...

May 15, 2022•36 min•Season 1Ep. 3

2: Tennis Aust Aces the NFT/Metaverse Game – Interview with Ridley Plummer, Tennis Australia

The 2022 Australian Open ran one of the country’s most successful metaverse and NFT projects to date. The AO created a full user experience in the metaverse platform, Decentraland and minted 6776 designer NFT "art balls". The project is regarded as a great success both by the Web3 community as well as the AO itself. The Decentraland experience welcomed over 170,000 unique visitors during the two week event and the NFT art balls sold out in 33 minutes.We talk to Ridley Plummer, the Metaverse &amp...

May 15, 2022•43 min•Season 1Ep. 2

1: Metaverse 101: Founder Explains the Success of The Sandbox Metaverse – Interview with Sebastien Borget, Co-founder & COO, Sandbox

The Metaverse has moved beyond science fiction movies like Ready Player One to become an important reality. Fortune magazine recently said that the Metaverse might just be the most important tech trend since the iPhone. It is so important that Facebook changed the name of its parent company to Meta and spent more than $10 billion on its Metaverse projects in 2021. Our interview with Sebastien Borget, Co-Founder & COO of The Sandbox, one of the world’s leading Metaverse platforms. According t...

May 15, 2022•35 min•Season 1Ep. 1

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