Send Krystal a Text Message. "Seriously though...what is content repurposing?" A question many of you have asked recently. It's not only a concept I've been obsessed with since 2020 when I decided to go all-in on my platforms. It's also the thing people ask me about the most. Sure, people want to know how to start a podcast. Or how to get their show notes just right or their website. Or what to say for their YouTube CTAs. But most often, I'm asked, "How do you create so much content each week?" ...
Sep 27, 2022•34 min•Season 1Ep. 371
Send Krystal a Text Message. So you want to make money with your content, but you're not sure where to start, right? Today's guest may have the answers you've been looking for! In this episode, I'm chatting with The Podcast Babes Founder, Anne Claessen. And this is an interview that has it all. We talked about the journeys of content creation, how content burnout and podfade are real, and how you can add more to your content. Plus, Anne shares endless tips on how you can make money with your con...
Sep 20, 2022•41 min•Season 1Ep. 370
Send Krystal a Text Message. "How do you maximize your content strategy during an affiliate launch?" This topic hits close to home today! While I'm in the thick of my affiliate promotion for Digital Course Academy 2022, I thought I'd share with you the behind-the-scenes for my content strategy. I'm sharing the five pillars of content that make up my promotional strategy and digging into how I've learned -- from several years of launches -- where to focus my time, energy, and effort. Whether laun...
Sep 13, 2022•33 min•Season 1Ep. 369
Send Krystal a Text Message. A big part of being a creator is learning to get strategic with your content. The strategy may not come to you naturally, but the sooner you adopt a strategic mindset with your content, the more it leads and revenue you’ll generate long-term. In today’s episode, I’m covering how to build a better content funnel to get more leads and conversions in your content. I’m sharing what I look at when identifying opportunities and how I improve my funnels. This episode is a l...
Sep 06, 2022•38 min•Season 1Ep. 368
Send Krystal a Text Message. "Selling is hard. But selling in my content -- seems almost impossible!" Today's episode was created just for you if you've said these words. Not only do we need to cover the four keys to successfully selling in your content, but we also need to go over why what you're doing right now may not be working. I'm giving you the strategies I've used to increase conversions in my content and what I'd tell you if you're making some of the big mistakes I see daily with creato...
Aug 30, 2022•26 min•Season 1Ep. 367
Send Krystal a Text Message. She's back! Today, I'm having a super fun interview with my friend and mentor, Amy Porterfield. In this special bonus episode, we're talking about content and what it means to not have to start from scratch ever again. Amy shares with us about her podcast journey and the impact it's had on her business. She even gives us a little nugget about her new book she wrote, coming in 2023! But most of all, Amy shares with us the behind scenes of some of her most recent uncom...
Aug 25, 2022•38 min
Send Krystal a Text Message. "People aren't buying my product or signing up for my lead magnets from my content. What am I doing wrong?" There are three reasons your audience isn't jumping up and down to follow your content CTAs. Let's break them down one by one in today's episode. I see a few of these mistakes every day -- and you shouldn't feel ashamed if you've made them because I've done it too! Other mistakes you may not be aware that you're making them. But my goal with this episode is to ...
Aug 23, 2022•27 min•Season 1Ep. 366
Send Krystal a Text Message. "Do you even blog?" That's today's guest catchphrase, and it makes me smile every time I hear it! In this episode, I'm chatting with Pete McPherson: Blogger, Podcaster, & YouTuber. He's achieved the content creator trifecta by having all three types of content in his business. And, because I know this audience so well, I know that's what YOU secretly want to have.u Listen in as Pete shares how he started blogging and the pivots he's made in his journey. As someon...
Aug 16, 2022•1 hr 5 min•Season 1Ep. 365
Send Krystal a Text Message. "What can I do with all of this content I've created? Can I sell it?... But wait. I've already given so much away for free; how will that work?" Today's episode is for those with a decent amount of content backlog (from your podcast, blog, or YouTube channel) who have been trying to figure out how to create a digital product. I'm sharing the easiest way to create your first (or next) digital product in 5 steps. We'll journey through the different formats to consider,...
Aug 09, 2022•34 min•Season 1Ep. 364
Send Krystal a Text Message. "I swear we've covered this topic before. Why can't I find it?" This is the question I asked 20 minutes before I started recording today's episode. Because I knew we'd covered this topic, but I couldn't locate where. Then, it occurred to me. We've only discussed "timely vs. evergreen" when creating content for your audience. Not when it comes to creating content. Today's episode is a mix of recapping what we've covered on the show (and linking to those episodes in th...
Aug 02, 2022•36 min•Season 1Ep. 363
Send Krystal a Text Message. "How do you focus on selling just one product in your content without your audience getting sick of hearing the same thing over and over?" I've heard every version of this question -- multiple times -- over the last four years. And today, I'm happy to answer it specifically for one community member (shout Amy Connell, and thanks for the question!) but also for everyone worried about selling inside their content. This question from the community sparked a great idea I...
Jul 26, 2022•34 min•Season 1Ep. 362
Send Krystal a Text Message. “...many different ways that you can do social media... there's not one way that you approach it that's the “right way” to do it...” This was the start of a social media conversation during a coaching call. In today's coaching call, I'm chatting with Monique Simmons, host of the DEMO with No Podcast, about social media strategies, podcast websites, and more. While strategies are good to follow (even the ones we offer here), you have to apply them to your content in a...
Jul 19, 2022•26 min•Season 1Ep. 361
Send Krystal a Text Message. “I want to promote my business in my content, but how often is too much?” A question I asked a lot when I first started promoting my business on my podcast and YouTube channel. In todays episode, we’re talking about the delicate balance between “not enough” and “too much” when it comes to selling in your content. I’m also sharing resources to help you get better at selling if that’s something you struggle with today. If you’ve been wondering, “Can I sell my product o...
Jul 12, 2022•37 min•Season 1Ep. 360
Send Krystal a Text Message. "You know enough about what you're talking about to create content and market it to your audience." This statement is my usual opening line. It's what I tell most creators that are hesitant to market their podcast or YouTube channel initially. Today's coaching call with Aurora Aaraas isn't any different. She comes to our chat with an academic background, enthusiasm about her topic, and a willingness to learn new marketing skills -- the trifecta of success in marketin...
Jul 05, 2022•26 min•Season 1Ep. 359
Send Krystal a Text Message. Step aside Facebook Ads. Move over Instagram Sponsored posts. Buzzsprout just blew the freaking lid off podcast advertising! In today's episode, I'm breaking down Buzzsprout's newest (amazing!) feature that we've all been waiting for: Buzzsprout Ads. This new feature allows two things that have been seemingly impossible for a lot of podcasters: A way to monetize your podcast easily (while also shedding light on other excellent podcasts) AND a way to promote your show...
Jun 28, 2022•46 min•Season 1Ep. 358
Send Krystal a Text Message. "But I don't want to dance on video!" This statement has been the loudest complaint/hesitation I've heard from people in this community not wanting to try TikTok. And I'm by no means an expert on the matter. But that's why I invite guests to this show to share their experience and expertise with you, so I don't have to know everything! Today's guest, Aubree Malick, is a podcast host of the Freelance to CEO Podcast and a TikTok sensation. As a former teacher and someo...
Jun 21, 2022•48 min•Season 1Ep. 357
Send Krystal a Text Message. "How did you get the chance to work with amazing brands when you were first starting?" I get asked a lot about how I was able to work with brands like Buzzsprout, Streamyard, and other industry favorite brands. In today's episode, I'm breaking down what these affiliate and brand partnerships look like and giving you strategies to help you find the perfect brands to align with your business and content. We're talking high-level about affiliate promotions, why taking t...
Jun 14, 2022•43 min•Season 1Ep. 356
Send Krystal a Text Message. Have you ever thought, "I have a specific audience I want to reach, but I'm not completely sure where to find them. I know my people are out there, but how do I reach them..."? We're diving into this topic during our coaching call today with Haley Peel, the host of The Empowered Adventurer Podcast. We discussed a few options for Haley to market her show and business to this specific subset of adventure enthusiasts. We also talked about podcast guesting podcasts and t...
Jun 07, 2022•33 min•Season 1Ep. 355
Send Krystal a Text Message. "How many times should you, or a guest on your podcast, mention their podcast during the interview?" This question from the community is what we are answering in today's episode. One of the things I love about having a YouTube channel is the comment section. There are flattering comments, ridiculous rants, and helpful questions in the comments. Today's episode is based solely on one comment I received from an audience member. It's one of those "If one person has this...
May 31, 2022•27 min•Season 1Ep. 354
Send Krystal a Text Message. "...part of it also is that I know so much I have so much to share. I have so much to share!" Do you feel this way too? You could talk about your content topic for days, weeks, or even years without skipping a beat. But maybe, you're not 100% sure which idea comes next. Or how many ideas to shove into one piece of content. Today's episode is a continuation of our coaching call series, and I'm chatting with Kay'aleya Hunnybee about the beginning stages of her podcast ...
May 24, 2022•28 min•Season 1Ep. 353
Send Krystal a Text Message. "What's the best way to tie all of your content together across a podcast, YouTube, email, and social media?" The answer is simple: one weekly theme! In today's episode, I'm walking you through how I've managed to coordinate all of my content into a weekly theme. Creating one specific theme helps make the content message clearer and allows me to promote different pieces of content with more confidence. Whether your goal is to create one long-form piece of content tha...
May 17, 2022•29 min•Season 1Ep. 352
Send Krystal a Text Message. "I just have so many ideas. My challenge is kind of matching the ideas to my launch calendar, but then also fleshing out those ideas." This statement is the jumping-off point of what we're talking about today. We're continuing our coaching call series with Jean Miller from the Art of Homeschooling podcast. Jean wants to know more about aligning content across multiple platforms - in her case, a podcast and YouTube channel. I'm sharing how I use my podcast as the dry ...
May 10, 2022•26 min•Season 1Ep. 351
Send Krystal a Text Message. What is a “content funnel,” and why does it need a strategy behind it? We’re diving into one of my favorite marketing tools in today's episode: funnels! I’m sharing with you why content funnels are so important and why I wish I would've had at least one setup when I first started. If you're new to content creation, you'll be miles ahead of the other creators in your genre. And if you've been creating content for a while but not getting the growth you want to see, thi...
May 03, 2022•34 min•Season 1Ep. 350
Send Krystal a Text Message. Are you trying to decide if you'll have a YouTube channel or a podcast? Or maybe you already have one, and you're trying to determine if it's time to add another platform. We're looking at all of the angles of a podcast vs. a YouTube channel in this episode. Today, I'm sharing insights on how each platform is different and the same. Although I'm not pitting these two against each other to decide which is the "ultimate champion" for content creators, I am sharing with...
Apr 26, 2022•22 min•Season 1Ep. 349
Send Krystal a Text Message. I get asked about podcast show notes from new podcasters and content creators. Everyone wants to know why podcast show notes are important. In today's second episode of our coaching call series, I'm diving into why they are important and answering specific questions for our guest, Theresa Harp. We're going down the rabbit hole of having podcast show notes living on a website, SEO strategies, and why descriptions and how show notes are different. I'm even offering The...
Apr 19, 2022•28 min•Season 1Ep. 348
Send Krystal a Text Message. If you had told me ten years ago that my obsession with movies like Billy Madison, Old School , and Mean Girls would be the foundation for a podcast episode one day, I would've called you a big fat liar! Well, it is true. Today, I'm sharing with you what I've learned from some of the best content creators of my youth -- and we're using the term "content creators" loosely here to describe comedians and students of comedy that I've idolized over the years. In this epis...
Apr 12, 2022•39 min•Season 1Ep. 347
Send Krystal a Text Message. Do you ever think, "I'm not ready. I should keep pushing back my launch date. I'll try again when I feel [INSERT COMFORTABLE ADJECTIVE],"? Today's episode is the first in a brand new coaching call series where I'm talking to content creators about their goals, obstacles, and where they need a little more guidance in their content. In this episode, we're talking to Stacia Archer-Clarke, who has all of the content ideas but gets stuck on which one is the best one to st...
Apr 05, 2022•28 min•Season 1Ep. 346
Send Krystal a Text Message. Have you thought about making your podcast episodes a tiny bit shorter? Or publishing your YouTube videos on Thursday instead of Tuesday? Or email your list two times per week instead of one? Making changes to your content can feel scary, especially when you aren't guaranteed that your audience will have a positive reaction to your changes. This is why we need to talk about how to make changes to your content. In today's episode, we're covering whether or not you sho...
Mar 31, 2022•30 min•Season 1Ep. 345
Send Krystal a Text Message. "I was having a great conversation with my podcast guest, but suddenly...I had no idea what we were talking about anymore! The conversation got away from me. How do I keep that from happening again in the future?" Sound familiar? I often hear from podcast and content hosts that their guests went down a rabbit hole and never recovered to the topic at hand. But, where does the fault lie here? With the guest? Or with the host? If you answered "the host," you're correct!...
Mar 29, 2022•21 min•Season 1Ep. 344
Send Krystal a Text Message. Are you terrified to put yourself out there? Not sure that your product, content, or business is ready to go? Or having second thoughts about launching because of a bad experience you've previously had? Yup, I've been there too! This is why I wanted to bring on today's guest and Launch Expert, Carrie Flynn. Our chat covered the ups and downs of launching, some of our biggest mistakes when we first put ourselves out there, and brought up our favorite launch tools and ...
Mar 24, 2022•55 min•Season 1Ep. 343
