We are continuing our coaching series today with Theresa. Now Theresa had some really interesting questions around her content and her next moves and SEO and just so many great insights that really took me back to the beginning of really trying to understand and conceptualize where I wanted to
go with my content. So I really encourage you no matter what stage you're in, in your content to think about this, not only for where you are today, because maybe you're like Krystal, I'm just starting, I'm trying to figure out the name of my podcast, I'm just trying to figure out who my audience is, I have no idea what the future holds for my content. Well, I want you to listen to today's coaching call with an open mind of what you see your content
being in the future. Because well, I don't want you to get overwhelmed with all the possibilities and all the different ways you can create content, I want you to start thinking about some of these ideas now. So you can decide in the future when you do get to that point where you're like, I think I want to branch out and I want to add in another episode a week or I want to add in a YouTube or I want to add in show
notes for my podcast. Like when you get to that point, I want you to have already heard all of these stories from different people who are going before you who are making those decisions right now in real time, and glean from them. All the different scenarios that are out there. So I hope you enjoy today's coaching call with Theresa, let's get right to it. Welcome to the Prophet podcast where we teach you how to start launch and market your content
with confidence. I'm your host, Krystal, Proffitt, and I'm so excited that you're here. Thanks for hanging out with me today. Because if you've been trying to figure out the world of content creation, this is the show that will help be your time-saving shortcut. So let's get right to it, shall we?
All right, Proffitt Podcast listeners. I'm so excited for today we have Theresa on the show. So welcome, Teresa.
Hi, Krystal, thank you so much for having me. Yes,
this is gonna be fun. Okay, so I had put out kind of a call to action in the Facebook group. And I said, Hey, you know, we're doing some coaching sessions. And Theresa is someone that we've actually done a session before previously, and I'm excited to hear what you want some coaching on today. So I'm looking at we did this like short questionnaire, when we were having people scheduled these and you said, one of the things that you would like some help with is descriptions and show
notes. So is there anything specifically that stands out?
Yeah, so since I started my podcast, the time gamers podcast, I, I've been like, sort of focused on working on certain areas of the podcast, like, Okay, first thing I want to work on is figuring out the content planning. And then the next thing I want to focus on is this. And one of the things that I haven't focused on yet is the show notes. I think specifically, all I've done so far is just so I use buzz sprout. And I will just type in like a short little blurb in in
there. And then I'll link to some things that I mentioned in the podcast. But I want to have a better system for creating show notes. And I would like to have show notes that are created with more intention. So I know that there's I would imagine there's probably like keywords and different things that I could do within the show notes. That would be more effective.
And last thing I'll say is that I know that you've talked about I've listened to some of your episodes about the difference between show notes and episode script. Yeah, so description. So maybe I think that will probably come up in our conversation as well.
Yeah. Okay. So I always tell people, when they asked me about show notes, I want you to think about you as a consumer of podcast. What do you pay attention to? When you do you look at shownotes? Do you even glance at them? Or do you just see the title and then you're like, oh, I want to listen to that. And I go listen to it. Tell me a little bit about what that process looks like for you as a consumer of other people's podcasts?
Yeah, that's a good question. Um, I do notice that when I look, I listen to Apple podcasts. And when I look at show notes, or whatever, I see them error in that episode, I get frustrated if it doesn't tell me about like something about the episode. And if it sends me to the website, like look at the website link for this episode, without first telling me anything, I get frustrated, and I might overlook it if the title of the episode is not clear and compelling.
Yeah, so it's really good to look at that, that and maybe you can ask some other people like I've done this where I asked people because this comes up a lot when it because there's a lot of I don't want to say controversial like, come on. We're not We're not girl Gossip Girl here talking about controversial things with show notes. But there is a different type of approach depending on what kind of podcast it is. I've noticed this, like, I listen to smart
lists, right? This is a comedian podcast they have the most, if you go and look at any of their shownotes, it's like, it doesn't even make sense. And usually it's like a sentence or two. And then it will say like, this is part of one DRI, like it says something about their studio. But it doesn't really there's nothing of substance there. But I don't care. I'm like, I don't care, because I want to hear this guest interview. But you're right. There's other podcasts
that I listen to. So where I do I want to know more about is this worth my time am I actually going to be interested in this. So keep that into consideration. Whenever you're kind of creating the format of what you want to include in there. I know some people that will just go above and beyond and they put way too much stuff in there. And it's I mean, it's just like paragraphs and paragraphs. It's like a mini blog post in the episode description. It has all their social links, it has everything
in there. And I'm like you're missing the point. Like the point isn't to make that connection with people there is to deliver the content and have something that like you said, will get them to listen, it's going to compel them to listen to the entire thing. And then if they want to follow up and connect with you, making that call to action within the actual episode will make it a lot easier. So I think does that make sense?
Yeah, it does. One thing that was coming up while you were talking that I'm thinking of is your thoughts on when shows say like, at, you know, three minutes in, you'll hear this and then five minutes in for this, like, what do you think about that strategy?
I think that it's good. I think it's okay, let me just skate. I'm like, I have many opinions that have kind of evolved over time, I used to do this, I used to always put chapter markers and all the episodes, I used to kind of break down, you can see this, you can see that. But at the end of the day, I as a consumer of podcasts, I don't skip around an episode just to hear one, I will listen to something beginning to end. And if it's not good, I'll
just cut it off. I'm like, I don't even care if that thing that they're going to talk. I'm like they lost me that I don't even care about the rest of it. So for me personally, I don't do that. And I don't see the added value of having that information in there. Because if I'm going to listen to an episode, I'm just going to commit and I'm going to listen to the entire thing, or I'm going to cut it off. So that's kind of my non like Coach approach to it. That's just me personally how I
feel about it. But I do see where it could be beneficial if you have like, really specific big things that you're covering in one episode. But also the way that I really kind of teach content isn't to put too many big ideas in one episode, it should all be centered around one big thing. And then if you're covering multiple topics, consider Should these be multiple episodes. So those are kind of my thoughts on it. Okay,
that makes sense. Yeah, but I do know that there are some podcast players I know Apple podcast is kind of doing this now. Where you can have these like chapter markers, if you will, of like, this is happening at this time. And this is happening. And you can even upload like specific artwork for that. So it would like change in the player. That's too much y'all. It's way don't it's too much work honestly. And like I have my phone like even today I went on
a run. I had my phone in my pocket the whole time that wasn't taking it out to look at different artwork or like I didn't care I just I want to put it in my pocket. I don't need my hands and I just want to go so that is how that's how I feel about it.
Yeah, I agree. I don't I don't really find myself looking at my phone during an episode and I usually know from what's in the initial description and the title whether it's an episode I want to listen to or not rather than like looking through at all the pieces that are in there.
Yeah, I feel like it's it's above and beyond like it's it almost feels like busy work to me. It's like you know, to put it in there just to seem legit because there are a lot of really big shows that do this. Even though they do it. I don't care. I don't look at it. Yeah, look at it.
Yeah. I know and I feel like to it could sometimes be counterintuitive or counterproductive because sometimes it can be overwhelming. If I see like this, this this this all in one episode and I'm like, Oh my gosh, which kind of speaks to your point of not putting too much in one episode and all of that. But um, okay, so then when you say show notes, can you just clarify then the difference between any what with, in your mind show notes and the episode? Description?
Yeah, yeah. So what I always tell people is what you're uploading into Buzzsprout. So we're gonna use Buzzsprout, because that's what you said that you use for anybody that's listening. This is whatever you put into your podcast, hosting provider, whatever that you use, because you have your title. And then you have the description. And this is what a lot of people will call their show notes, because they don't have a website, do you? Or do you have a website that's associated with
your podcast? Okay. So if you are going to us, I love the idea of using a website and a podcast together in the sense of list building lead generation, getting people to get their eyes on your products, or connect with you in other ways, whether it's follow you on social or go check out a free resource like, this is why I think it's really important to have a little bit in there, like you said, that will compel them to listen to
the episode. But during the whole episode, I'm calling out, Hey, these are the shownotes, go to Krystalproffitt.com/episode### like and you will hear me say this multiple times, because I want you to go, I want you to take that extra step. And I know that, like, if you were to sit down and binge listen back to back to back to multiple episodes of my podcast, you wouldn't go to my website every
time. But if I mentioned something, you're like, oh, there's that book, I've heard her talk about that book before, I want to go to the show notes and look that up, or I want to go see who that was on the podcast, I want to go like, look up that person, just getting people to your website, it's really just kind of the gateway for them to explore other things
that you have to offer. And you can't really get them there by just putting every single thing in the shownotes, or the episode description within the podcast player. So that's the reason why I push for podcast websites so much. It's not just the experience of them listening. It's more of like, Oh, I heard Teresa talk on the podcast the other day about this, but I don't remember what she was
talking about. But I know if I go to Apple, and I open it up, and she has it listed or LinkedIn there, I could go straight to her website from there. So they don't have to remember, well, is it you know, Teresa harp.com? Like, is that her website? Or is it that her brand name? Like what is her actual website, they don't have to do? All that heavy lifting of remembering everything, they can just go to the podcast. So that's the way I approach it. Does that make sense?
It does. And then it brings me to my my next question that's been on on my list for a while of things to do. So I told you at the beginning, like I focus on one thing, figure that out, then go to the next thing. So one of the things in that progression is with my website, what I started out just to get it done, I have all the episodes on one page.
And my plan then was to change that so that each episode you go, you have like a certain specific link, like very much like what you do krystal.com/episode3, whatever. So do the same thing on my website. And I guess my question for you two parts is like one, what are the benefits of doing it that way? Rather than having all on one page, which I think I kind of know what they are, but and then to how much of a priority? Should I make this? Like, is this something I should
do yesterday? Like in terms of all the things that that we have to do as podcasters? Where does that fall in line?
Yeah, well, great question. So first, the the first part is, this is totally up to you on whether you want to have individual posts, I think at the end of the day, the most important thing is to have something that's independent from like, I love it when people start off with a Buzzsprout website, because I think it's beautiful. I think I love that you can brand it. And it's really simple to use that. And if that's all someone wanted to use, I think that that's
fantastic. But if you're looking to build your business around this, you do need that late lead generation or have links like the about page of what you do, like there's so many other things you can do with a website. So I think that you could if you decide to just have it as one individual web page
toe totally fine. But where it gets a little kind of muddy waters is if you start having a lot of guests on your show, and they're like, hey, I want to come on your show and They're thinking in their mind that you're going to link to their website or their freebie or this. And that, like, the above and beyond of having additional post on your website really feeds the SEO monster. That's what you want to call Google.
You know, it's like you're teeing up to this content as posts, which are technically blog posts. But those are your show notes. And it's telling Google, hey, I talk about time management, I help these type of people. And so you're telling them over and over again, that, hey, we put out new content, we're putting up new content. So that's really the the main reason why I do that I do the individual posts, because now at this point, I have 300 episodes
out there. So it's like, oh, Google has identified, she talks about podcasting. She talks about content creation, because she has all of these, you know, I have 50 Plus post, I know that are just about content planning. And you know, like, that's a big deal if I'm trying to rank for those things, and have people find me organically. But I know
it's a big undertaking. It's not something that I recommend people do from the beginning, because you're just trying to edit your podcast or record your podcast with confidence and just get it out there. So I think that you're doing the right thing and the progression of the steps. Does that kind of answer that? That part of your question. Yeah. Okay. And what was the what was the second part of your question, answered it,
like, how much of a priority? Does this need to be? individual pages for individual episodes? Right?
Well, so what I would do, how many episodes do you have right now?
25.
Okay, so this is fantastic. This is actually the perfect place to be because what you can do, I don't love the idea of you going back and starting chronologically, because that can feel a little overwhelming. If you're like, Okay, I'm on Episode One. And I worked on this for a week. And now I'm only on Episode Six or three, you know, that can feel a
little overwhelming. But what I would recommend you doing, and anybody that's listening that you've never done shownotes, and you have multiple episodes already start with your most popular ones, because those are the ones that people would go for resources. So you can go into Buzzsprout. And you can sort by, you know, your most popular episodes and say, Okay, this one has had the most downloads, therefore, people would be most likely to go look at the show notes, or people are
playing this more often. So start in that order. And we're like, because those are the ones that maybe you want to rank for. And it depends, right, because you could have one you're like, I don't know why this episode was popular. I talked about it one time, I don't really want to talk about it all the time. But you know, maybe you don't want to rank for that thing. And that
happens, too. But it's whatever you think that is going to correlate with your business and what you're trying to rank for when it comes to your SEO and your keywords. That's what I would really concentrate on first and then slowly over time getting the rest of them built out.
Okay. Yeah. Okay, that makes sense. And that makes it feel more manageable to
Yes, yes. Because then you're not like, oh, just the burden of doing all of them in order. And yeah, I would just start with the ones that are already, like, hoppin, and people are interested in like, start with there and then go. And that's something also like if anybody's listening and that feels like kind of an undertaking. That's a fantastic thing for a virtual assistant or someone else to to help you handle. And where is your website? Like what what platform do you use?
Squarespace.
Okay, and I wish I knew more about Squarespace. It's one of the it's one that I've never worked on. I've never done anything there. But what I would recommend is once you get started, create a template that you can use and just use that over and over again. But it's what I do with my WordPress site. And I have kind of nailed down how long it needs to be. Typically, it doesn't have to be 1000 word long post, it
definitely doesn't. And what you were talking about earlier, as far as the chapter information, you could put that on that part of your website, because it's more or less really just kind of filler information, but it would still be helpful. That is the one place where I could see that information being helpful, not so much as a resource. But more of, hey, I'm filling up this information that way, Google knows that there's readable text
on this page. But really, you only need to include maybe the additional resources or some of the other things that you talked about in the episode.
Okay. All right. That makes sense.
Yes, well, I see that we were going to cover one more thing because you talked about themes and I want to cover this because you said you feel pretty confident in your content. One thing that you're struggling with is over All themes. So taking a topic of an episode and connecting it with your social media and your email. So is there any like any part of that question that you really want to hone in on or clarify?
Yeah. What I meant is that I, so I've got my layout for my content, I know what I'm going to be talking about, and I do the posts, or I do the sorry, the episode rather. And then I know that there's so much material in that episode that then I could use for an Instagram, real, I don't even know anything about Instagram, but like something fancy on Instagram and a Facebook post and in my email list, but it feels so overwhelming, because I just feel like there's so many
options. And I don't know how to narrow my focus so that I have a very, super clear, simple system of how to take the content from a podcast episode and use it to create social media content.
Yeah, okay. This is such a great question that I I've gotten before in a few different ways. But the way that I have because I'm like, Well, how do I do this in my own content? And to be really honest, it's something that I do in the planning process. So it's not something that happens after everything is recorded. And then I'm like, kind of like on an Easter, I can't like, oh, you know, like, I could could I use
this will this work here. But if you do it intentionally in the planning process, so I don't know, if you script things out, or you do bullet points, but have like information where you can highlight it and say, Oh, this would be so good for the Facebook group. And this would work really well. If I recorded myself on video and said, Hey, today, we're sharing four tips,
blah, blah, blah. Or if you did something along those lines, where you decide, okay, I'm going to share, let's say you're teaching something that's going to be tangible, that you could tease it in an email where you're like, hey, if you're struggling with A, B, and C, well, we really talk about that. And we go into detail on the podcast. And maybe you could even give them a little bit of that in the email and say, if you want to hear more, go listen
to these this week's episode. So that's what I would do you kind of like flip it on its head instead of thinking about this once everything's recorded, and then you're just like, Oh, I'm, I'm done. I don't want to create it anymore. Like already did this. Think about it in the planning stages to where you can maybe even have a bullet point? That's like your template that say, Okay, what part of this am I going to use on Instagram? What part of this do I want to use in an email? Because then
you'll think about it. And it'll kind of influence the way that you produce and record your content to maybe you'll say it in a way, where it just feels like, oh, man, I could use a clip of that and use it in a soundbite for Instagram or wherever you're gonna share it?
Yes, that's a really good point. It's something that I as a social media, it's just something that I just hate doing. And I think we were I think we were like talking about this in the group. And I, I think one of the reasons why I avoid it so much is because I there's this like, underlying thought of like it not being there's no ROI. In my mind. That's a thought. But it's like, but nothing happens, like people don't engage. And then, like, it's not leading me
towards clients or money. And so I think I need to shift that, that thought a bit and get excited about doing it, and all the reasons why it is fun, and all the reasons why it is helpful. And I'm such a planner. So just the idea of planning that out while I'm planning my podcast episodes makes it feel more exciting and manageable.
Yes. Oh, and we need Theresa, we need your time management tips. I can tell you all the people that I see on Instagram, and I like we need your time management tips. Let's get shared so fast. As soon as someone puts up something that's really helpful. If it saves me time and my sanity. Yes, I'm gonna love it. I'm going to enter engage with it. But it is it's a slow moving thing. The ROI is it's hard to see it in
the beginning. But once you start get that traction, and you're doing it because you enjoy it, it does it changes everything. So you have to find like, don't listen to everyone that tells you to do it in one specific way. You have to figure out how you can do it in a way that's consistent. You enjoy it, you don't dread it. And I just don't believe that it's one of those things that you have to do every single day, 20 times a day in order for it to be effective.
It's really just hitting like that key target audience that you're trying to get engage with. So that's what I would focus on for sure.
Okay, so quality over quantity, for sure. Yes, yes,
yes. Yes, that will definitely. It's more manageable that way and it's just more impactful.
Okay, thank you. All right. Yes,
you're so welcome. Well Tell everybody where they can connect with you and learn more about your podcast.
My podcast name is the time teamers podcast. It's available on every podcast platform. And you can learn more about the podcast and services that I offer and all about time management by going to my website. The website is the time teamers.com
Awesome. Awesome. Thank you so much for being here today, Teresa.
Thank you, Krystal for having me. This was fun, and it was super helpful. So thank you. I really appreciate your time.
I've said this before. I'm gonna say it again. These are so much fun. I hope you enjoyed today's coaching call with Theresa. Make sure you go to the show notes to check out where you can find her and listen to all the amazing things that she's creating. Go to krystalproffitt.com/episode348 for all of the details. And as always remember, keep it up. We all have to start somewhere.