The Proffitt Podcast - podcast cover

The Proffitt Podcast

Krystal Proffittwww.krystalproffitt.com

Are you thinking about starting a podcast? Launching a YouTube channel? Repurposing your old blog content into something fresh? Hi, I'm Krystal - host of "The Proffitt Podcast." And I'm happy to say you've come to the right place! 

Business owners and content creators dream of building a platform where they can connect deeply with their audience, and marketing feels easy. But I also know what it's like to feel confused and overwhelmed. 

Join us weekly as we strip down those processes and remove all the overwhelm with new tips, simple strategies, and great conversations with creators like you. Tune in to hear how I help creators start, launch, and market their content confidently. The motto here is, "We all have to start somewhere."

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Episodes

Building Consistent Creators Through Community, a Message from Kit Studios

Send Krystal a Text Message. The magnetic pull of being in rooms with inspiring people can transform your creative journey. After recording in Nathan Barry's podcast studio in Boise during Craft and Commerce, I reflected on how proximity to motivated creators fuels success. This year's Kit event highlighted how connections formed at conferences evolve into impactful relationships for your business. Whether it was receiving a warm hug from author Jay Papasan or witnessing creators make significan...

Jul 15, 202512 minSeason 1Ep. 517

Behind the Scenes of Successful Affiliate Marketing

Send Krystal a Text Message. Have you ever wondered how successful course creators built their empires? It often comes down to strategic affiliate partnerships rather than just clever marketing or hefty ad budgets. Laura Sprinkle, founder of Rootabl and former affiliate manager for industry leaders like Amy Porterfield, emphasizes the importance of affiliate marketing. She explains that the visibility created by affiliates—what she calls the "omnipresence effect"—can generate momentum that tradi...

Jul 08, 202528 minSeason 1Ep. 516

The Power of Showing Up: Mastering the Art of Solo Content Creation

Send Krystal a Text Message. Want to know how I've created over 1,500 podcast episodes since 2018? The secret lies in mastering solo content creation—a skill that's widely underestimated but extraordinarily powerful when done right. From 2020 to 2023, I produced a daily five-minute podcast called The Potty Report, resulting in more than 900 episodes. This wasn't because I felt motivated every day—quite the opposite. Many mornings, I didn't want to record at all. Yet I committed to showing up con...

Jul 01, 202517 minSeason 1Ep. 515

Business for Sale: A Recovering Perfectionist's Guide to Adventure

Send Krystal a Text Message. Hannah Soto shares a powerful truth that resonates with many creators and entrepreneurs: "The year I hit 2 million was the year I was the most miserable." This striking confession sets the tone for a meaningful discussion about prioritizing growth over comfort and living a purpose-driven life. After 12 successful years running a production company for Fortune 10 brands, Hannah realized that despite her financial success, something essential was missing. Now, she's em...

Jun 24, 202516 minSeason 1Ep. 514

Behind the Scenes at Craft and Commerce 2025

Send Krystal a Text Message. "Kit just blew my mind!" I'm coming off my third consecutive Craft and Commerce conference in Boise, Idaho. This annual gathering, hosted by Kit, brings together influential creators in the economy for a unique experience of genuine masterminding, where deep listening and vulnerable sharing lead to unexpected insights. In this behind-the-scenes episode, you'll hear various parts of the trip, including my walk-and-talk thoughts before the event, event secrets I kept (...

Jun 17, 202531 minSeason 1Ep. 513

Proven Strategies to Grow Your Business with a Podcast (Even If You’re Starting Small)

Send Krystal a Text Message. What if securing professional opportunities is less about networking and more about being a decent person? In a conversation with Lisa Cooper Ellison, a trauma-informed writing coach and host of the "Writing Your Resilience" podcast, we explore how authentic connections can open unexpected doors in content creation. Lisa shares how her first major speaking opportunity on NPR arose from connecting with fellow writers rather than a strategic pitch. "These industries ar...

Jun 10, 202545 minSeason 1Ep. 512

How to Become the Best Digital Marketer with 2 Essential Frameworks

Send Krystal a Text Message. Many business owners experience frustrating plateaus due to a misunderstanding of how their business operates. If you've been creating content without a clear direction or struggling to achieve results despite consistent effort, you're not alone. Fortunately, there are solutions that don’t require you to work harder. Two powerful frameworks can shift your business strategy: the Business Model Canvas and the Customer Journey Map . The Business Model Canvas outlines ni...

Jun 03, 202542 minSeason 1Ep. 511

Finding Your Voice Takes Time, Not Perfection

Send Krystal a Text Message. Finding your authentic voice as a content creator can be challenging, but Dan Woerheide's journey offers valuable insights. After launching several podcasts since 2019, he discovered his true calling after recognizing that speaking was easier for him than writing. Overcoming the discomfort of hearing his own voice, Dan built confidence and learned that consistency is more important than perfection. His transition from seeking external validation to finding internal a...

May 27, 202551 minSeason 1Ep. 510

How to Succeed in Digital Marketing: Lessons From 20 Years

Send Krystal a Text Message. After 20 years in marketing, I'm sharing exactly what I would do differently if I were starting over today in 2025. These three fundamental strategies will help you stand out in the digital marketing landscape and achieve sustainable success without burning out. • Storytelling is your competitive advantage against AI and other creators, as your unique experiences cannot be replicated • The PREPM method (Plan, Record, Edit, Publish, Market) provides a proven system th...

May 20, 202514 minSeason 1Ep. 509

Why Do Podcasters Ignore Repurposing?

Send Krystal a Text Message. Have you ever wondered how those super-successful content creators seem to be everywhere at once? They're not superhuman content machines—they've mastered the art of repurposing. Most podcasters are sitting on a goldmine of content but failing to extract its full value. You've already done the hard work of creating incredible episodes, but if you're only publishing them once and moving on, you're leaving opportunity on the table. The key isn't creating more—it's dist...

May 13, 202528 minSeason 1Ep. 508

Why Do Podcasters Ignore Systems & Workflows?

Send Krystal a Text Message. Ever wonder how some content creators maintain a relentless publishing schedule without burning out? It's not superhuman discipline or mysterious productivity hacks—it's all about systems and workflows. After recording over 1,500 podcast episodes and publishing more than 500 YouTube videos weekly, I've learned that consistency stems from strong organization rather than just motivation. Many podcasters resist creating systems, citing their creativity as a reason, but ...

May 06, 202525 minSeason 1Ep. 507

Why Do Podcasters Ignore Monetization Until It’s Too Late?

Send Krystal a Text Message. Have you been putting off monetizing your podcast because you're "not big enough yet" or afraid of sounding salesy? You're not alone—and it's costing you more than you realize. After creating over 1,500 podcast episodes since 2018, I've learned that waiting to monetize is one of the biggest mistakes content creators make. The truth? You don't need thousands of subscribers or millions of downloads to start earning from your content today. This eye-opening episode brea...

Apr 29, 202533 minSeason 1Ep. 506

Why Do Podcasters Ignore Their Data?

Send Krystal a Text Message. Staring at your podcast numbers can feel like facing a report card for a test you didn’t study for, and many creators share this experience. Whether you have millions of downloads or are just getting started, those metrics can feel personal. But it's important to remember that your numbers don’t dictate your worth as a creator. By shifting our perspective, we can see metrics as valuable feedback rather than judgment. In this episode, I discuss my own journey from avo...

Apr 22, 202534 minSeason 1Ep. 505

Why Do Podcasters Ignore Their Audience?

Send Krystal a Text Message. Is your podcast growing as quickly as you'd like? If not, you might be overlooking the most powerful growth engine available to you—your existing audience. In this eye-opening episode, I tackle the surprisingly common tendency among podcasters to create content without fostering meaningful connections with listeners. Drawing from my experience coaching hundreds of podcasters, I explore what I call "the audience blindspot"—that tendency to focus exclusively on content...

Apr 15, 202532 minSeason 1Ep. 504

Your Podcast Needs a Tagline—Here’s How to Create One That Sticks

Send Krystal a Text Message. What’s the one phrase your listeners instantly associate with you? If you’re drawing a blank, this episode is your reminder of just how powerful a podcast tagline can be. A memorable tagline isn’t just a cute sign-off—it’s the anchor that turns casual listeners into loyal fans. After hundreds of episodes, I’ve learned that your sign-off can carry real meaning. I’m sharing examples from our community—like Cathy’s heartfelt “Remember, you are not alone,” Reme’s validat...

Apr 08, 202530 minSeason 1Ep. 503

Who Cares About My Podcast? (Spoiler: More People Than You Think)

Send Krystal a Text Message. Storytelling often feels intimidating when you believe your experiences aren’t dramatic enough to matter. That’s why Reme Mancera’s approach is so refreshing. As a Personal Brand Story Strategist and host of the Who Cares About My Story podcast, she helps coaches, consultants, and service providers turn ordinary moments into powerful content using her 10 Story Connectors Framework. Her podcast title alone speaks directly to the doubt many creators feel—and she’s here...

Apr 01, 202549 minSeason 1Ep. 502

What Content Creators Need to Focus on in 2025 (Insights from Our Annual Survey Report)

Send Krystal a Text Message. Ever feel like you're the only one struggling with your content creation journey? Our annual audience survey results are in, and the findings might surprise you. With over 50 respondents and 12 in-depth follow-up interviews, we've uncovered the three universal struggles plaguing creators across all platforms: consistency, monetization, and imposter syndrome. Whether you're just starting out or have been in the game for years, these challenges create a common thread t...

Mar 25, 202524 minSeason 1Ep. 501

500 Episodes Later: The Hard Truth About Podcasting, What’s Next & How to Monetize Your Show

Send Krystal a Text Message. What does it take to create 500 podcast episodes? Beyond the microphone setup and editing software, there's a deeply personal journey filled with unexpected twists, hard-earned wisdom, and surprising revelations about what truly matters in content creation. When I pressed record on episode one in 2018, I was obsessed with download numbers and convinced I'd hit one million downloads within my first year. Looking back from the perspective of 1,514 total episodes produc...

Mar 18, 202535 minSeason 1Ep. 500

My Must-Have Podcasting Tools for Growth, Marketing, and Productivity

Send Krystal a Text Message. Ready to take your podcasting journey to the next level? In this episode, I unveil the core tools that shape my tech stack and streamline my content creation process. From tried-and-true platforms like Buzzsprout for podcast hosting to the innovative features of Riverside for recording, I share insights into the systems that work behind the scenes. Discover how tools like Creator Hooks Pro and Interact Quiz enhance audience engagement, turning casual listeners into d...

Mar 11, 202538 minSeason 1Ep. 499

Why You Need a Podcast Website and How to Create One Easily

Send Krystal a Text Message. Dive into the world of podcasting with our special guest, Dave Jackson, a pioneering figure in the industry with an incredible journey that started back in 2005. In this episode, we explore why every podcaster should have a dedicated website. Dave shares valuable insights on the importance of discoverability and how a website amplifies your podcast's potential to reach broader audiences. As we chat about common pitfalls that podcasters encounter when setting up their...

Mar 04, 202552 minSeason 1Ep. 498

Why We Moved to from Kajabi to Mighty Networks: A Behind-the-Scenes Look

Send Krystal a Text Message. What if there was a way to foster genuine community engagement without distractions? Join us as we uncover the strategic decision to switch from Kajabi to Mighty Networks, revolutionizing our community-building approach. Inspired by Cathy from the Caregiver Cup podcast, we explore how Mighty Networks offers a cohesive and engagement-focused environment, unlike the disjointed experience we faced with Kajabi. Discover the seamless integration and user-friendly interfac...

Feb 25, 202533 minSeason 1Ep. 497

Building a Business That Honors Faith, Family, and Flexibility

Send Krystal a Text Message. What if you could create a business that not only thrives but also aligns with your personal values and family commitments? Join us as we welcome Kelly Roach, a celebrated business strategist who has successfully navigated the shift from corporate executive to entrepreneurial leader. Kelly opens up about her journey in establishing faith and family-first companies, sharing how her experiences, like homeschooling her daughter, have shaped her approach to business. She...

Feb 18, 202545 minSeason 1Ep. 496

The Turning Point: How One Investment Changed My Business Forever

Send Krystal a Text Message. What if a single decision could change the course of your entire career? That's exactly what happened when I enrolled in B-School with Marie Forleo back in 2019. In today's episode, I take you on a journey through my remarkable transformation from a stay-at-home mom unsure of her path to a thriving podcaster and entrepreneur. Through candid stories and personal insights, I reveal how B-School became the catalyst for not only my business growth but also profound perso...

Feb 11, 202536 minSeason 1Ep. 495

Monetize Your Message: How Podcasters & Creators Can Publish a Profitable Book

Send Krystal a Text Message. Ready to ignite your writing journey? Five-time bestselling author and founder of the Thought Leader Academy, Sara Connell, joins us for an enlightening episode, sharing her profound insights. From the pages of her childhood journals to the grand stage of TEDx talks, Sara's story is a testament to the power of storytelling in overcoming self-doubt and setting ambitious goals. Throughout our conversation, Sara underscores the strategic role books play in building cred...

Feb 04, 202557 minSeason 1Ep. 494

6 Podcasting Tips for Every Level: From Launching to Thriving

Send Krystal a Text Message. Are you ready to take your podcast to the next level or finally hit “record” on that show you’ve been dreaming about? In this episode, we’re diving into podcasting tips for every level —whether you’re a beginner just starting out or a seasoned podcaster looking to refine and grow. From defining your “why” to upgrading your production and marketing strategies, this episode is packed with actionable advice to help you succeed. For beginners, we’ll cover how to choose t...

Jan 28, 202536 minSeason 1Ep. 493

How to Land Sponsorships in 2025: A Roadmap for Content Creators Without a Massive Following

Send Krystal a Text Message. Sponsorship coach extraordinaire Justin Moore joins us again (for the third time!) , bringing insights and strategies from his new book, "Sponsor Magnet." Have you ever wondered how to maximize your content's earning potential beyond traditional product sales? Thanks to Justin's guidance and expertise, you'll discover how 2024 became my most lucrative year through sponsorships. Prepare to overcome any doubts about monetizing your content as we dive into the heart of ...

Jan 21, 202558 minSeason 1Ep. 492

The Most Powerful YouTube Strategy You're Not Using

Send Krystal a Text Message. Are you ready to transform your content strategy and harness the unique power of YouTube alongside your podcasting efforts? Join me, Crystal Profit, as we explore the art of balancing these two platforms to maximize audience engagement. Discover how integrating video into your podcast strategy can foster deeper connections and learn to navigate the challenges of podcast searchability by leveraging YouTube's algorithms and keywords. This episode is packed with insight...

Jan 14, 202535 minSeason 1Ep. 491

3 Must-Ask Questions Before Launching or Growing Your Podcast

Send Krystal a Text Message. Have you ever wondered what truly fuels a successful podcast? Get ready to uncover the secrets behind podcasting triumphs as we explore the vital elements of setting clear goals and maintaining unwavering consistency. Whether you're just starting or looking to elevate your show in 2025, I'll guide you through the reflection process to ensure your goals align with your motivations; from growing a business to connecting with like-minded individuals, understanding your ...

Jan 07, 202535 minSeason 1Ep. 490

All Time Greatest Hits: Top Podcast Episodes and YouTube Videos from The Proffitt Podcast

Send Krystal a Text Message. Prepare to celebrate, reflect, and set sights on future success as we transition from 2024 to 2025. Join me on a nostalgic journey through our most impactful and memorable content from the Profit Podcast and YouTube channel. From harnessing the power of simplicity to crafting engaging podcast intros, this episode promises to equip you with valuable insights and actionable tips for your content creation journey. Inspired by lessons learned from working with a coach in...

Dec 31, 202427 minSeason 1Ep. 489

Something is About to Happen with Podcasting (Are You Ready?)

Send Krystal a Text Message. Ready to transform your podcasting strategy for 2025? This episode promises to equip you with the insights and tools needed to navigate the ever-evolving podcasting landscape. Discover how the rise of video podcasts and niche-specific communities like Podcasters Connect are reshaping how we engage with audiences. You'll learn how to harness these trends to boost connection and explore the potential of interactive podcasts and AI to elevate your content game. Imagine ...

Dec 24, 202437 minSeason 1Ep. 488
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