How to Land Sponsorships in 2025: A Roadmap for Content Creators Without a Massive Following

We actually talked about this . So Justin Moore I've talked about him , I mentioned him multiple times . He is my sponsorship coach and he's helped me make tens of thousands of dollars in my business through sponsorships in different ways here at Profit Media , and I'm so grateful for the things that he has to share .

But we are here today to help you make more money for your content in 2025 and beyond . So I hope your ears just perked up If you've been thinking about monetizing your content and you're still like , oh , I'm just not there yet , or maybe one day , one day , one day like that's been kind of the narrative you've had in your head .

I hope today's conversation really changes that for you and you can step into a much bigger perspective of where you could be with your content in this whole year and beyond , like this year , next year , the next five to 10 years , because I just finished my year in review for 2024 and I made more in sponsorships and I don't think I told Justin this Maybe we

mentioned this whenever we were chatting but I made more in sponsorships in 2024 than I did in selling my own products and services . So I hope that that got your attention . Okay , I hope that you are listening , because this is a big deal . This is a really , really big deal .

So listen to today's episode , re-listen to it , and we're gonna be talking about Justin's book , sponsor Magnet . So I'm like throwing that out there right now because I want you to grab this book . This is your call to action Go grab his book . It is officially out whenever this episode airs and I'm so dang excited about it .

So enjoy my conversation with Justin Moore . Welcome to the Profit Podcast , where we teach you how to start , launch and market your content with confidence . I'm your host , crystal Profit , and I'm so excited that you're here .

Thanks for hanging out with me today , because if you've been trying to figure out the world of content creation , this is the show that will help be your time-saving shortcut . So let's get right to it , shall we ?

So let's get right to it , shall we All right Profit Podcast listeners , we are coming back to you , not with the first time , not with the second time , but with the third time . I'm excited to invite Justin Moore on the show today , so welcome back , justin .

I was first exposed to you and all the things that you were teaching and working on , and I mean now we're recording this at the beginning of 2025 . And I have to say , for a year and a half of learning about sponsorships , like my whole worldview has changed .

Not just my world , but my entire worldview as a creator has completely changed , and I just want to say thank you so much because I feel like the things that I've learned from you , I've been able to bring that value

back to my audience and share with them , like this is possible , and I just it was such a gift that you gave to me not just the actual tangible do this , do that , here's this , but it was . It's just a worldview about being a creator . So , thank you so much , I really appreciate it .

These are previous conversations we've had with Justin , but we are here to celebrate something really special today , because all the stars are aligning and when this episode drops , what happens ? Justin ? Tell everybody what's happening today . What is the big thing happening for you today ?

I mean the um , the process to well . First of all , why don't ? Maybe it'd be interesting to talk about , like why , why did I even write a book ? Um , because I think that a lot of maybe maybe you're listening or watching to this and you're thinking , man , I've always wanted to write a book , or maybe maybe that's in my future one day .

Like I have a book inside me and I always very much felt that way for a long time , but it always felt like there's a huge opportunity cost to like spend so much time doing that right . There's all these other things . I've built this business , I've got courses , I've got coaching , I've got content that I could be putting out newsletter , youtube , social media .

There's all these things vying for my attention which I think a lot of us can relate to , and so I'm like . I'm like sitting here thinking is this really , am I really going to spend carve out time out of like this , this schedule , that I don't even feel like I have time to do this , and basically it was a decision that I had to stop doing things .

I was like , okay , well , like I can't do all these other things that I want to do If I really want to write the book and do it justice and write , you know , kind of the definitive uh text on sponsorship strategy , um , there's a lot of things I can't do and that .

And that was hard because I'm I've always been the person where I just want to do everything . I want to like juggle everything and I pride myself on , like you know , working to the bone and all that .

And it's not I'm not super proud of it , but like it just I love what I do , I love helping people in in this , in this topic , and so that was really hard .

But it was like I had this thesis crystal where I was like , okay , right now , I built this business over the last three or four years and everything's been going pretty well , right , lots of you know customers and lots of success stories , and you know it's been a financial success because I've been serving people and it's been awesome .

But at the same time , the people who I've been serving are all people who are actively having issues with sponsorships . They're like I'm in this negotiation with the brand , I need help , or I've got this opportunity in my inbox and I need like I don't know how much charge . I don't know how do I put a proposal together , all this .

And so we serve those people really well because they know what they need . It's like an active pain , pain point , right , but that's like the point zero , zero , one percent of creators out there that are actively having issues .

And I would have this experience when I would go speak at these conferences where I would start to kind of mix and mingle with people who weren't influencers , who weren't really call themselves creators .

They were like authors or course creators or newsletter operators or event organizers and all these people who were like , yeah , I don't know sponsorships , I don't know , like that , I don't know if that's really for me .

And then I would have this like three minute conversation with them and they would be like it would be like actually maybe sponsorships are for me .

This is this is cool , maybe I should , maybe I should think about that , and so that I just I couldn't stop thinking about that and I was like , like I thought for a long time that , like my free YouTube videos or my free newsletter , like that's , I'm going to be able to help those people Like maybe they're interested .

But the more I thought about it , like I'm never going to be able to reach or impact those people the , the , the , the creators who don't really think that sponsorships are for them or don't really know how much of an impact it could have on their business .

And I thought , you know , probably the best way to serve them or or reach them would be basically to distill everything that I know about brand partnerships into a book . And so that that was really , um , that was like reason number one was impact .

But then , candidly and we're going to get a little cheesy here , I think maybe a little , a little sentimental Um , I'm going to be 40 in not that long and I'm kind of feeling like I'm on the . You know , my wife and I have had so much been blessed with so much success over the last 10 or 15 years .

I kind of feel like it's my duty to educate the next generation of creators , and I'm like , what is my legacy going to be when I'm , when I've left this earth ? And somehow a book felt like the right way to do that . It's not .

It's not the thousands of YouTube videos I've made over the , you know , 15 years , it's not all the blog posts or newsletter articles or social media posts that I've made . Somehow , a book feels more permanent , and so those were , I think , kind of the two main reasons I wrote the book .

I mean , when you look at people's dedications on their book , like half the time they're dedicating it to their spouse , their best friend , their mom , their dad , their kids , and like it is , it's a very different piece of content than like cause I don't start every YouTube video I create and thank my husband and my kids , Like I just don't , like that would be

weird , off to a point where it's like you don't have to , like Crystal , we get it Like . You don't have to do that every single time . But a book is different because you are sacrificing your time , your energy . Maybe you had to , and actually I want you to talk about this , so I'm not going to spoil this . I want you to tell this story .

But what did you do ? Tell the audience what you did to complete your book ? Because you were talking about , I was reading it , I think it was in your newsletter , which everybody's going to go . We're going to link to Justin's newsletter because it's incredible .

But you were talking about how you had to do something drastic in order to get the book over the finish line . So can you share what that was about ? Getting over your writer's block ?

And so I was really excited to put pen to paper for the first kind of the sexiest chapters , which is usually pitching and negotiating . That's that's what a lot of people come to me for is like I need help getting on the radar of brands or I need help understanding how to negotiate better , charge my worth , et cetera .

And so I wrote those chapters really quickly because I had so much to say about that . And it was the less sexy chapters , you know , which is like the contract , the concept , the production phase , the feedback round , the publication round , a lot of those aspects that are not as exciting for a lot of people .

But honestly , those are the phases that tend to be when the brand decides whether they want to actually hire you again or not .

Because if it's a nightmare to work with you during the actual execution phase of the book , that's when they're like we're never working with this person again , right , and so I found it a bit harder because I it was this , it was this like prescription medication that I had to give people .

I'd be like , look , I know this is not fun , I know that this is not like super exciting and like thinking about all the money you're going to make , but you got to do this stuff , you got to do it right and it's just kind of like you got to sit down and take your medicine .

It just it felt a harder , it was a heavier lift for me to actually write that in a way that was engaging and to the point where I was just banging my head against the wall for weeks and I was finally . I was like you know what ? I got to do something .

I got to change up scenery something , and so I I literally I was like I told my wife I was like , okay , we got to get out of out of Dodge here , we got to get out of town . Let's just like rent an Airbnb , let's just go there for a long weekend . We'll

bring the kids . A lot of people responded to that email and they're like you brought your kids to a writing retreat . I was like I was like , okay , well , if officially it wasn't a writing retreat per se , but I have time , I could wake up early , the kids would still be sleeping . I'd go on the balcony .

I had this beautiful views like the ocean or the lake and the mountains , and I just like sat on the balcony and I got more done .

I got past that block and I got more done in like four days than I had gotten done in weeks and I think something about just like changing up the scenery allowed me to kind of see it from a different angle and , oh my God , it was so , it was , it was so worth it .

And just telling that little piece of your story , I think , is going to make people more interested in what you do . We talk about storytelling so much around here and I think that just having that extra piece like I wanted everybody first of all , we're going to tell you to go buy the book .

You're going to have to go buy Justin's book , but I want you to think about that when you get to those chapters , it's just like oh , like he was writing this with you , know his wife and his kids in the other room , and like they were encouraged .

But I think that that's the beautiful thing about you know you and April , your wife , and how y'all have been strategic partners in your entire creator journey . And it shows and I'm sure there's plenty of stories within your book I know there is within your content about how that's worked .

But I wanted to ask you a question about um cause you , like you said , like you knew that a book was in you , you knew that you wanted to write it . But I want to ask how do you think your book would have been in year one of your content , which you're like maybe you wouldn't have had anything helpful to share , and what it is today ?

Because people come to me and they say , crystal , I think I want to write a book one day . I want to write a book one day , and it's really hard , like as someone who likes to be a coach , to say you're not ready , like you don't have the stories or you don't have , like it would just be surface level , maybe if you would have done it on year one .

But now you have this rich , rich backlog of examples , stories , interactions , speaking on stage . So I don't know what does that make you think of if someone had asked you on year one versus today , to write a book , what does that make you think ?

It's a completely different course , based on all of the feedback that I got from my students over those those years that I taught the program Cause I was constantly trying to improve it and get better and add better examples , and I would learn stuff .

I would read books , I would go to conferences , I would learn different things from other people , because I'm always a student to the process as well and I absolutely , you know , would have had that same experience had I tried to sit down and write a book on year one when I hadn't codified a lot of my frameworks real people on real people's businesses and and

seeing the real results that they've experienced . Um , I think I would just have less , much less confidence or certainty behind the advice that I was giving . I would , I would waffle , I would be like is this the right thing to say ? Like I don't know it seems like it would work , but is it really going to work , right ?

And so there wasn't a single moment when I wrote the book , honestly , where I was questioning whether the advice was good or whether it was the wrong thing to say was more about like , how do I tell this story in a way that I'm holding someone's hand through the process , in a way that I'm keeping them engaged .

So it was never like I was doubting , like if this was the right advice to give or not . It was more about , like , what's the right way to say it ?

And so I think that's a really important obstacle or hurdle that you need to overcome before you write a book is you really do need to like test out and prove it , especially if you're writing a prescriptive , nonfiction book , which is what I wrote , which is like how to do something right , like I really think it's important to have those concrete examples .

Not only did I have concrete examples from , this is actually another really important thing , which is like there's a difference between you doing something successfully and you teaching someone to other people to do something successfully , because it's possible that , like , based on your circumstances or your story or your capabilities , that you just have some sort of

special superpower to like get good results yourself , but the moment you try to teach someone else to do that , they're like I don't get it , like I'm not seeing the same results that you're getting , and so there is another chasm I think you need to cross when you can actually . Okay , how do I apply this to other people ?

How do I , how do I help other people who are in different situations get the same transformation or outcomes that I'm getting ? And I think that's another important part of like writing a book is like , especially if you're trying to teach people to do something is like you .

You do have to have those concrete examples where other people have seen results as well .

They're little infants that are just like oh , I just came here to learn how to get started and y'all are talking about things that you're doing years into your journey . But I wanted to again , I think it's just a gift that you give them by saying guys , we need wisdom to do some things too .

Like you can't just even if you've done something for years and years in a previous life , but now you're doing it in an online forum , or you're doing it in a different industry , or you're doing it in a different way . Like , give yourself some grace and compassion to stumble along .

And , like Justin said , like the first iteration of the course is totally different than the iteration that lives there today , and there's a reason for that . Like you needed to go through some of that heartache , some of those stumbles and challenges and everything

in order to get to the other side and be a much better teacher and a leader for your communities as well . So I think it's just awesome , but were you going to say something else to that ?

You know , even let's look at someone like Amy Porterfield , who I really admire , you know even let's look at someone like Amy Porterfield , who I really admire , you know she wrote her book Two Weeks Notice how many years into her journey , many years into her journey , right .

And so a lot of really successful authors that you look at , it wasn't their book that put them on the map . Often it was like the thing that they did , the business that they had built , especially in the business space , right . And so I think that I'm not sure that a book is the right format for everyone to try to like put yourself on the map .

I think that there's like that that could be looked at as a capstone oftentimes of all the success that you've had and and kind of codifying all that into um , into a tidy content format .

I mean , the woman has produced , I think , like 13 books and I don't even know how many of those are like immediate bestsellers . But at the same time , this is what she does , like she is .

She has cracked the formula for herself and she's like I do this and I do this and I just market the crap out of the thing and I just like she has so much fun doing it and all those things . But what I love about what you did , I want to talk about the challenge that you put out to yourself about getting on so many podcasts before the book was out .

So tell us the behind the scenes of what that was like .

And and so I I was working with a , a book launch strategist . His name is Casey he's amazing , casey Proctor and you know he basically told me he's like all right , justin sat me down and he was like look , you have built up a tremendous amount of goodwill over the last three or four years , just like helping people .

Like you know , honestly , like I I this is not , was not like an intentional strategy . It wasn't like I was like this sneaky quid pro quo , like I'm going to like come back and ask for a favor in four years , you know , after helping you with a negotiation one time . It was never about that .

It was always like I just wanted to be helpful to people and word kind of spread and , candidly , that's how a lot of my core students came like , you know , referrals are 20 , 25% of my business .

So , um , it was just like this , this um , you know , you , you open a thread on if someone on Twitter is like I'm having issues with brand deals , like you open it and like eight people are like , hey , talk to Justin , talk to Justin , right .

And so it's like I definitely have built up this , this , this body of people who are happy to kind of recommend me . And so Casey basically told me he's like okay , dude , you wrote the book . Now is the time to go back and basically ask people like hey , would you be willing to like give a shout out for the book when it , when it comes out ?

And the really surprising a couple of surprising things about this is like number one , I was terrified . I was so scared because I've never asked for anything , I've never come . I'm just uncomfortable . Fundamentally , it's like way more comfortable for me to just like give , and so that prospect was like really scary .

Number one and number two I went out and I asked about 100 people , including you , you're one of those people . I said , hey , you know like , would you be willing to like , you know , shout out the book , have me on your podcast , shout out in the newsletter , whatever ?

Um , and of the hundred , basically about a hundred people that I asked uh , all but three said yes , and the three people who said no , it was like they're not talking to creators anymore , that's not their audience . Or there was one person it was very weird who said no , and so that was . That's another story for another day .

But the vast vast majority of people were like are you kidding me ? Of course , and it was almost like . One thing that Casey said was like it's actually a blessing that you're giving them that , you're , they're finally able to like repay you somehow for like that help that you gave them that one time . And somehow that was a mindset shift .

Man , I was like wow , that's actually cool , like allowing people a way to like thank me for help that I gave them once upon a time , like so that was what I did . I set a goal to like get on 100 podcasts and like basically a two or three month time span , and I didn't hit it quite yet .

I'm like , maybe I'm 50 , 60 , something like that right now time of recording , uh , which is still awesome , but I've , I've definitely , holy cow , that's been , I've been doing two to three podcasts a day for like months and that's been , uh , that's been , you know , uh , over the you know , took a break for the holidays , obviously , but , um , there's been a lot

, but it's , you know , honestly , it's uh , there's going to be this like tidal wave of content coming out around the book launch , which is uh exciting but also terrifying . I have no idea what's going to happen .

So , um , I had someone DM me on LinkedIn the other day and they're , like , I saw that you're doing this Like aren't you a little concerned that , like you know , people are going to see all these pieces , like the content podcast , coming out in the same week and just like get tired of you . And I'm like I'm counting on it .

They're going to be , they're going to be so overwhelmed . They're like going to be fine , justin , fine , I'll buy your book . Like you know , that's what I'm counting on . So I don't know it's going to be , we'll see .

But then when I do , I don't know why , I'm shocked because I'm immediately like oh yeah , because this is the community that we've built . We've built this community of compassionate like amazing people , and then it's just another reminder of this is why I'm doing this .

I'm doing this , not for me not to be a New York Times bestseller and sell billions of books , like I am here for these people . And then when I asked them to show up , even like with that , oh , I really don't want to do it . It's making me super uncomfortable , like it's just , it's so incredible .

So I mean , as someone again in your audience and learn from you , like I , I do feel so grateful that I'm able to shout this out from the rooftops because I think it's going to help so many creators and I do . Actually , I want to switch to kind of the meat and potatoes of the book . Like you've kind of teased out a little bit .

I got my pre-order bonuses and I got the first chapter and I'm like okay , like this is going to be so fun . But I want to talk about some of the things that my audience really struggles with and we've kind of touched on these a little bit in previous interviews .

So we're not going to go super deep on like well , we have all these mindset shifts , like I'm not good enough or I don't have a big enough audience , but I want to think about the evergreen topics that you cover in this book . That won't matter if someone's listening to this in 2025 , or 2035 .

Like some of the deep misconceptions that people have about monetizing content , is there something that immediately pops into your head that my audience is likely struggling with today that can help them ?

some sort of a newsletter or something like that . That's like a kind of a non-traditional , I guess , format where they built their influence . And I think that there's this myth that if I'm not dancing on you know a short form platform , uh , that I can't get sponsorships .

Um , and just a quick anecdote , I did a session for a community of coaches yesterday and every single person in this audience before I started talking we're like skeptical , like sponsorships .

I'm a coach , I work with people one-on-one or like I have this like membership , community or group coaching program or something , and by the end of it , every single person was just like I can't thank you .

And this was a huge mindset shift for me , because a lot of what I talk about in the book as well is that , regardless of where you've built your influence , there are brands and companies out there who would be so excited about getting in front of your clients , of your customers , because , for example , like when I actually have gotten my course sponsored because

think about who that customer represents to a brand that is someone who has spent , who is spending money , proven . This is someone who has , like , taken out their wallet and they've spending money on this multi-thousand dollar course . That is a person that I want to get in front of .

If I'm a brand , if I'm a company and I have a software tool or something , that is a very different . And so this I'm not talking about just like having a bunch of followers on social media .

I'm talking about if I can get in front of 10 or 15 or 20 or five really hyper specific , engaged customers that might be interested in purchasing my software or joining my coaching program or joining our coming to our conference or something joining our , you know , coming to our conference , or something .

That is five or 10 people that I would really get excited about , about getting in front of . And so I think that it's this mindset shift of like , regardless of where you've built your influence , whether it's online or offline you absolutely there are absolutely brands and companies out there who who may be interested in partnering with you .

Content is and I can't remember what the cadence is , how often you send them out , but you will say , hey , don't sleep on these brands this month , like go pitch these people . And then I get this list and it's all of these brands that are in my inbox that we can go look at what the deal is .

Or like go see what the specifications are , what they're looking for , and I'm like they're sponsoring stuff like I would have never in my life , because these are household products , these are things I use every day , these are stuff that my kids use , these are , and I'm just like looking around my house and I'm like , oh , these . So it's like again .

It's like it continues to blow my mind because now I understand the process and I've done this myself . I've used your framework , I've successfully made tens of thousands of dollars with all the things that you've taught me . But then I look at oh yeah , exactly Anytime we start around money .

But then something comes across my desk through you know your content , and then I'm just like I'm shook because all of a sudden I'm like duh , this is so obvious . But it's uncovering those pieces of it that I think you continue to do just by sharing . Like hey , you could try this .

Like I feel like you're just like giving all the things , like you're getting . You're seeing these ideas online and you're just throwing them back over the fence . You're like guys , here's more . Like it , just it keeps coming and it's blowing those scarcity mindsets just out of the water .

Like you said , they just like think about the obvious ones , like , oh , the podcasting equipment and tools and gear and whatever whatever's in like my whatever exactly content niche I talk about . You know , I brainstorm five to 10 brands , but then who else ? Right ? Um , and I think another really helpful exercise that is timeless is just realizing that it's .

It's just not about you , it's not about the tools you use , it's not about the products that you use , because if you were to reach out and pitch that brand and say that basically , I love your brand or tool , I've been using it for three years , that's just like kind of an instant delete .

Or they ghost you because it's like that's what number one , that's what everyone says . It's not interesting in any way . They don't know who you are , they're busy , they don't know how they could collaborate with you .

It's , it's kind of a a dead end , right , and so a much better approach would be hey , you know what you need to actually learn more about your audience and what's going on in their lives and what problems that they're having .

I say there's this advice that I give around doing what's called a psychographic survey , where you actually send them a Google form or a type form , or maybe you are on social media , a YouTube community tab or Instagram stories or something like that . You basically just say , hey , I want to learn more about you .

I can see the demographics , I can see the analytics on my back . I see that I know the ages , I know the geographies where you're based , I know your , you know your gender , et cetera . But , um , I want , are you married ? Do you have kids ? Like , what type of jobs do you have ? Um , what , what's keeping you up at night ? You know what problems you have .

What brands and products and services are you using and loving right now ? And so this is a game changer when you can , when you realize , wow , I could actually I have permission to just like ask questions like that to my audience .

A hundred percent , you do , and you know what's going to be so awesome about that is that you're going to get results back from that survey that are probably pretty surprising .

So maybe , maybe , crystal , you send out this survey to your audience , your newsletter next week , and you had an idea of what you thought the composition of your audience was Aspiring creators , smbs , small and medium businesses , whatever you had this impression of . You know store , I actually didn't realize I had that many people in my audience .

Maybe I should go out there and pitch a point of sale . Like you know , square or Shopify , they have those point of sale things where you're swiping credit cards .

I've never really covered stuff like that before , but again , it's not about me , it's about serving my audience and especially if you're able to segment those people on your newsletter , maybe you're able to do a sponsorship just to those 35% of people on your newsletter .

So you're not exposing everyone to the sponsorship , but you've got , you know , 3,500 small business owners in your audience . The really exciting thing about that pitch is that it's that's a much more compelling pitch . Now , right , you reach out to Shopify and say , hey , I actually just did a survey .

I've got all these like SMBs in my audience who are having this issue with inventory management or , you know , getting more foot traffic or whatever it is , whatever the issue is , um , I would love to expose them to your solution . So now you don't wonder like , oh , I hope people are into this . Like , no , you , you know they're into it .

You surveyed them , right . And so I think that this , this is just a big unlock . Also , the big unlock here is like wow , maybe I should create some content to serve these people . I didn't , I didn't know that I had these SMEs .

Maybe I should , you know , start creating some content around how to get more foot traffic into your brick and mortar shop , or how do you do whatever Right ? And so I don't know . I just I think that this exercise is hugely , hugely valuable as a , as a creator , as an influencer , as a business owner , and can unlock a lot .

And I'm like y'all , I have done surveys to like 10 people and begged everyone to fill it out until I had three people fill it out and I'm like hey , this is more information than I had before and this is super helpful .

So don't wait until you have thousands of people on your list or an Instagram that has enough people that you feel like you can finally pull them . This is so dang important . But I want to talk about your brain for a second . Justin , like this is what I love about your content is like it's never the dull .

Like same thing , like same thing , like even just now . I'm like , oh my God , that's a really good idea Like . I'm totally . We're doing that Q2 , like surveys coming , people just get prepared , because I haven't done one in a while . I'm like , oh yeah , we need to do that . So you're holding me accountable one .

But just the amount of ideas that you're able to come up with , it's hard to say , but you do this all the time on your YouTube channel . You are doing coaching sessions with people . You are just like , hey , tell me about your business , Tell me about your content , and I will do this .

So if anybody's listening right now and you're looking for more inspiration on , just go go check out Justin's newsletter , get his book . First and foremost . Go buy his book . It's on , it's everywhere you can get it today . Where is it's going to be ? On Amazon ? Where are the other places where ?

You know , basically , like , my main call to action whenever I'm on a podcast or whenever I'm anywhere else is like hey , buy this directly for me , mainly so that I can establish that direct connection with my readers , with my audience , with the people who want to hear from me the most , because we're all business owners .

And , let's be fair , like , of course , the number one goal that I have with the book is impact , but a secondary goal is I want to be able to establish a longer relationship with my readers , who may need my support down the line for other things , whether it's the course , whether it's for coaching or whatever .

And if I'm driving you to other platforms like Amazon , I don't have that connection with you , right , and so I do think it's like an important thing to understand if you are planning on writing a book or leveraging . You know it's the same advice of like you're building a social following , right ? You don't have that direct connection with those people .

If , let's say , tiktok were to go away , I don't know , maybe the time , by the time that this is released , maybe it'll be banned in the U ? S . I don't know .

I do so to clarify I do have a publisher , which is tilt publishing , and they're great , but the awesome part about working with them is that I still maintain all that , all the control , and I'm able to do it directly on my website , and all that so , um , so yeah , so yeah long-winded way of saying , like I do think it's really important to like control this

aspect of it if you also have other ways that you're hoping to monetize your business .

, just like the customer journey , is really what it's about , like this is what's so important to us too . It's like well , we can send those follow . I can't send follow-up emails to someone that orders something on Amazon . I have to do the whole like , well , come in and put your order number in here , and then you can get your bonuses .

And then it's like this whole hoopla of stuff which still works .

We're going to call that out , too , if you're in this audience , and because I've shared about your book before , and if you have ordered Justin's book , we want to see it on Instagram this week , like we want to see you tagging Creator Wizard on Instagram and put it out there , because , justin , like I said before , like this is something that I love , supporting

other creators , but I also love supporting coaches and mentors that have really helped me , because , in essence , you've also helped this community in a way that I will never be able to even fully account for , because they are in also . They're going and helping their communities too . So it's this ripple effect .

I think it's the beautiful thing about creating content and I just thank you so much . We're not going to wrap up just yet because you're crazy . I'm just going to call you this right now because you're doing something else really big this year and I'm like Justin . Justin , before we started recording , you were just like Crystal .

This time on is what did I do to myself ? But when you were here on the show , when we recorded in Boise this past summer . You were like I think I'm going to do an event , and I was like , oh , tell me more . You were like I think I'm going to do an event and I was like , oh , tell me more .

And you're like , well , I can't , I can't share too much . It's still in the works , it's my , but it's happening . It's happening now at the same time releasing a book , so , um , yeah , tell us , this is a therapy set .

You know , I for a long time I've been going to creator focused events like VidCon and VidSummit and Playlist Live and , like all you know , podfest and all these events that I've gone to over the years , just just learn and try to improve as a creator and all that , right , and every time I go to these events , like there would be maybe like one or two ,

maybe three talks about sponsorships out of like 300 , you know , or whatever , like especially the big conferences , and that always , and I would always go to all of them because , like that was like the number one way that my wife and I were making income as creators , and so I was like I want to like learn more about how do I make more money with

sponsorships , right , clearly , and so it never made sense to me . I was like , how is this like the number ? You do look at any survey , even today , of like the you know , the income sources for most creators and influencers .

Like , very far and away , it's like brand deals , spons , sponsorships is like a big chunk you know 60 , 70% for for their revenue streams , and it never made sense to me . I was like , why is there no event focused on this ?

That makes no sense to me , and for years 10 years I've been thinking this , and so when I started building this business , um , it was always in the back of my mind . I was like one day it would be super cool to like have an event focused on this topic . And so I finally just decided .

I was like I've got , I'm going to be the one to do it because , like I am , I have I'm kind of an unbiased advocate here for creators .

I have , you know , like there are some events that are like put on by the industry or like the brands , and some that are like , uh , you know , uh , kind of tangentially about this , but there's no event where it's like this is for creators , this is not for brands , there's not going to be brands here .

Um , well , we'll get into there is going to be a slight curve ball of brands there . But I was like I want to design an event for creators . And you know what , I took a uh mindset to the event actually , because I was like you know what I don't want this to be . You know a bunch of keynotes and panels and workshops where you fall asleep .

I want you to have a transformation and outcome when you attend this . When you leave this event , you're going to be like , wow , I just learned so much . And that was like the best dang event I ever went to dang event I ever I ever went to and so I came at it from that perspective .

When we started planning this event , I was like , all right , let's list out everything that we hate around about conferences . You know falling asleep at panels . You know wasting time on our phone playing Candy Crush . You know terrible food . You know just all these like things that we listed out .

We're like we're going to do the opposite of all those things and so basically we're designing a intimate event . It's going to be in San Antonio , texas , march 16th to the 19th and basically I've turned my eight-step sponsorship wheel methodology into eight games that you're going to play to master these concepts .

So the pitch game and the negotiate game , and you're actually going to be getting your hands dirty . You're going to be practicing these things . There's going to be real-time coaching to . You're going to be practicing these things .

There's going to be real time coaching to you know , basically , improve , improve your pitch and all this stuff , um , and then there's going to be eight finalists .

So eight finalists from the game are going to advance to something called the sponsor tank , where you're going to be pitching real brand marketing managers on a panel of judges , basically , uh , and there's going to be a grand prize winner . Who's going to walk away with ? Uh , with five , five grand in cash ?

So , um , it's going to be so much fun and I just I cannot wait . Uh , it's going to be unlike any event I think I've ever heard of , um , and it's just going to be so much fun . It's right on the river walk . We rented out this baller uh venue , um , which we could talk about actually .

So this is the , this is the stressful part is like , uh , I'm like putting a lot of money on the line personally to make this event happen . Um , and it's super scary . You know , I put , like you know , tens of thousands of dollars down for the venue , tens of thousands for catering , cause I want really good catering .

Um , you know videographer and and flying my whole team out there and , uh , you know , just the an event planner , like there's just a lot of money , right , and and yet , um , I want this to exist . I want this event to exist and I want it to continue to exist year after year .

And so , uh , I'm looking at it as much of like a , a brand building exercise , as much as like , uh , I'm not looking to like thinking I'm going to make make a bunch of money on this . It's like more , like this needs to exist .

I think that also , I've I've I've talked to a lot of people who have had events , and they were always like the first year is the hardest . It's like you don't , no one knows really what to expect . You don't have a hype video .

Year two , you have a hype video Cause it's like , oh , like , people are there and you see people , oh , this is cool , this is what we did . And then you know there's people at a place and you know , and so , uh , you don't have that until year two .

And so I'm just banking on , like let's just like not lose a bunch of money on here year one , um , and uh , yeah , so I I think it's going to be a huge , huge . I think it's going to be institution , a staple . I think it's going to become a Mecca for creators who are making money on sponsorships or want to make money on sponsorships .

I could see this becoming something that we do regionally , different parts of the world .

Like I have a pretty ambitious vision for what this event ultimately becomes , but I decided , like , let's host this event less than two months after the book launches , and so there's just like so many logistics to do at the same time as launching a book , and so that's the stressful part is just like doing everything at the same time .

You could be like oh , and we have a section where if you bought one of Justin's book , you can go get it signed , take a selfie with Justin . Now I'm throwing things at you . You're like oh my God , don't tell me that I'm going to go call my event planner , so I won't do that .

But I'm just saying it's such a fun time and when this episode comes out , the event won't have happened . So people can still get tickets . They can learn more about it . So where do we go to do that ?

I'm going to extend the early bird rate to your audience . How about that , even though it's expired ? Exclusive . This is an exclusive promo code . It's going to be . The promo code is going to be crystal 400 .

So if you want to thank Crystal for all the amazing podcast episodes and newsletters that she's given you over many years , use her promo code . If you're going to call .

But I do want to encourage everybody to get there because I think that I thought it was so funny too , because you know it's called Sponsor Games and I have we talked about our kids right before we started recording . I'm like I have a 15 year old , I have a 12 year old , I have a nine year old .

Beast games just came out this year too , like in the last six months . I'm like he did this on purpose . He did this on purpose . He heard about Justin's event and he was like , wait , I'm just going to have to steal it .

That's what , the first and foremost , we want you to do , and we want you to take a screenshot and share it on social , because this is the thing that can really make all the difference . That can really make all the difference .

You're going to be getting your hands on something that , by the end of 2025 , you can say I have made more money with my content this year than I have any other year , because that's what happened to me last year , that's what happened to me last year after I started learning with Justin . So , again , get the money . Yeah , exactly , exactly .

our rapid fire questions . Okay , I've asked you these before we're doing them again , because I guarantee you don't remember what you said last time .

Um , and that also helped because I hired another team member who took a lot of stuff off of my plate , um , and that was stressful decision as well . Um , but it was the best thing I ever did because I just I feel I don't stay up as late anymore working .

I have more time with my kids , um , and so , uh , letting people flex their own genius and expertise on my team has been really fulfilling .

Actually , watch you do the worm in the future , because I will not be doing that at our next dance party .

That's that's the thing that I've learned from him is like keep your content light , keep it fun , but also make the biggest freaking impact on your audience that you can , and I feel like that's what his mission is about , and we didn't get too into the weeds about this in today's episode , but in previous episodes and again I talked about this is the third time

Justin's been on the show . I'm going to link to our previous interviews on the podcast and on YouTube , so make sure you go check those out . But his mission is to enable creators , big and small , to land 1 million

paid brand sponsorships by 2032 . He has a goal that he is trying to reach and I hope that by listening to this conversation today , getting Justin's book right . We talked about this in the very beginning , but go get Sponsor Magnet . This is his brand new book . It is out whenever this episode goes out and I want you to grab it .

You're going to find a link in the show notes to this , but go check it out because this is the thing that could be the catalyst for you having your biggest year in your business , in your content , in 2025 . And I don't want you to sleep on that , like when this episode is going live it's in January 2025 . Think about where you could be in January 2026 .

And , like I said in the very beginning , I just did my year in review . I made a ton of money . Okay , I made a lot of money in sponsorships last year that I originally hadn't set out to make . I had it . It was not on my vision board for 2024 . It wasn't in my like forecasting revenue to make a bunch of money .

It happened a lot of it naturally and organically and it didn't really have to do with me pitching a lot of brands and sponsors . It had me really just taking a step back and asking who do I want to work with in the industry ? And I went after the low-hanging fruit .

I didn't put as much time and energy and effort , but you can bet your bottom dollar I am this year .

I already have an Asana project plan scheduled for like okay , who am I going to reach out to , who are the brands that I'm going to pitch , and all of this , this whole framework that I'm working off of , is what I learned from Justin and it's what he lays out in his book .

So go grab his book , go check it out , because I want you to have this information at your fingertips and learn from him . Go to his event , if you're able and available to go . It's going to be in San Antonio in March and I want you to go check it out because I think it's going to be so much fun .

It's going to be super cool to hang out with other people that are trying to get sponsored and talk to other people that are in this industry , because it's really how you get ahead . Like I don't talk about this enough , maybe I should . Networking has been everything for me in this business .

It really has Getting connected with Justin , having conversations like this , becoming a student of his and then later becoming a success story , and later , like things have just been dominoing a lot more organically ever since I started being intentional about creating a network of other industry experts that can help not only me but my audience , and I encourage you to

do the same . Find those people that can help not only me but my audience , and I encourage you to do the same . Find those people that can help you along your journey and ones that you can give back to whenever they launch books like this , because it's really fun to get back to Justin .

So , justin , thank you again for coming on the show today for the third time . So awesome , like we need to . We need to do something special for , like , those returning guests that come back because it's it's really fun . It's really fun , but that's all I have for you today .

So make sure , if you are listening for the very first time , hello and welcome , make sure you hit that follow and subscribe button wherever you're watching or listening today and , as always , remember , keep it up . We all have to start somewhere .