I have an extra special treat for you today if you are in the world of freelance contract work being a virtual assistant, any of those categories. And if you want to know more about tick tock, yes, we are talking to someone who is Aubrey Malik. And she was such a fan tastic interview, we had so much fun. I went on to be a guest on Andres podcast, she hosts the freelancer to CEO
podcast. And we just had so much fun, I kept, I kept thinking, like, can we just keep talking because she had so many amazing points that she has had from her experience, being a former teacher and working in education, to switching all that to her freelance business, and then teaching other people how to do it. I mean, I just had all the questions because it was just such a fun conversation. So let me tell you more about Aubrey, and then we're gonna get
into her episode. But like I said, She's the host of the freelancer to CEO podcast and she's a VA coach who teaches overworked and underpaid women to experience the freedom and joy that comes from designing their own freelancing business. That I there was basically nothing off the table. In our conversation. I asked her all my questions about tick tock, because I was so curious. And it's something we've never talked about here on the show.
And she was just the perfect person to have this conversation with. So if you've been wondering, is this something that could work for you and your business, it is not too late. Make sure you go follow her and see all the amazing videos that she does and all the cool things that she has, because, like, she just makes it look so easy and so fun. So enjoy my conversation with Aubrey, let's get right to it. Welcome to the profit podcast where we teach you how to start launch and market your
content with confidence. I'm your host, Krystal, Proffitt, and I'm so excited that you're here. Thanks for hanging out with me today. Because if you've been trying to figure out the world of content creation, this is the show that will help be your time saving shortcut. So let's get right to it, shall we?
All right, Prophet podcast listeners, I'm so excited for today's guest. Because we are talking about something we've never covered on the I always get so excited around like we've never covered it because we have hundreds of episodes here. But Aubrey, thank you so much for coming to talk to us about tick tock, which is
never a conversation I ever thought would be like the thing that I would be talking on podcast about. But I I'm really excited about it too, because I kind of had some preconceived notions myself prior to getting started on there. So I'm just really excited to dive into it. Yes, well,
let's, let's just throw it out there that you're not coming on the podcast to say, Oh, my tip, top expert. And I'm going to teach you all the tips and tricks. Like that's not actually what your business is all about. So tell us a little bit about what your business is about, and the type of people that you serve and your content and what you do.
Yeah, so I am a virtual assistant coach, I help moms and teachers start a business online as a virtual assistant so that they can have more choice and freedom in their life because that was something I was desperately seeking when I was a teacher, and I just wanted to be at home with my kids. But I also number one wanting to work. I mean, I know I don't think there's anything wrong with being a stay at home mom, but I was very goal oriented and
wanted to work. And number two, I also knew that I needed to my my husband, I both come from school districts so we were not rolling in the dough by any means. And so I needed to be able to provide for my family. So that's kind of my background and how I started I started myself as a virtual assistant, and really scaled that business
quickly. I resigned from my teaching job within two months of starting and then replace my teaching income and kind of naturally it fell into my lap of people seeing what I was doing online and saying how did you do
that? And I never really thought of stepping into that role of being an online coach I just like I said I you know wanted to bring in some money be at home with my kids and live this life but it kind of fell into my lap and it was the perfect marriage of what I was doing in my I always say like my previous
life, right? Like before online business, you know, being a teacher and then this newfound life that I had and being you know, an entrepreneur and growing that business so it was able to kind of bring the two together and that's what I do and that's who I serve and never thought I would be here Here I am three and a half years later, but it's just been such a amazing ride and I'm so happy to serve the women that I do.
Oh that's so awesome. Yeah, that was getting me My question is like when did When did all this happen? Like When did all this go down? So it was like pre pandemic like before, everything like kind of went crazy. and you were able to make this transition, I have to imagine that the demand for what you do, I'm sure has skyrocketed in the last few years. Like, tell us what that was like, like kind of transitioning from this education role to doing stuff, like barely getting into doing
things online. And then everything changes to where everyone's like rushing to, I want to work remotely. What was that like?
Yeah, and honestly, that's one thing, like, I do count my blessings there. Because I do have a lot of friends who are still in the education space. And I just, my heart goes out to them, like when everything started, and everything was shifting, because I know the type of teacher that
I was. And that's what I really struggled with was those boundaries between teacher and home life AI, and I was the type of teacher who would go in early, stay late, like I was pouring my heart and soul into this, but then I would come home, and I would feel exhausted and not being able to get to my
family. And so I know that, like, if I was a teacher, during the pandemic, when all of this was happening, I just, it would not have been pretty, like my mental health would have just been just out the window,
basically. So yeah, that's, that's where I mean, I really started teaching moms just because, you know, I'm a mom, but then I, I would talk about how I was a teacher and, and then I naturally had teachers coming to me, and that's where, like a lot of my content has kind of shifted towards now is really just speaking to teachers, because I think they really struggle with that guilt of, you know, I went to college for this, I did this, and, you know, maybe my heart's not in it
anymore. And they struggle with well, there's kids involved, and there's a skill, it's not as easy as other jobs, I think, to just kind of be like, I'm gonna walk away, there's so much more
that goes into it. So yeah, I've kind of taken that on, which has opened up some me up to, I think, a little bit more, maybe criticism, because you'll have some people who are like, Well, why did you become a teacher in the first place, and you know, You're heartless and all this stuff, that kind of when you start to open yourself up online, and kind of let that side of your self out there, kind of have to be ready to take some of that criticism back, which I know we're gonna we're
gonna get into that, too. So I'm probably getting a little ahead of myself.
No, this is this is really good. And I think that just in general, because I mean, you're a podcaster as well. And there's a lot of people that are listening right now that are either getting started with a podcast, or they're thinking about doing a YouTube channel, and they're just just really starting to get going with your content. And so let's, I mean, let's just sit here for a second and this uncomfortableness, because we all face it. At some point, if you're going to put yourself out
there and be vulnerable. Like it's, it's going to happen at some point. So before and we're going to talk specifically about tick tock here in a second. But was there any point like kind of along your journey where you're like, I don't know, like, is like, was there some doubt if you were doing the right thing as far as virtual assistant like, which, like, what made you settle on doing virtual assistant things instead of trying to do other types of freelancing, or even going to
work for another company? Like, what made you settle on that?
Yeah, I mean, I think, you know, and when I talk about virtual assistant to like, you know, I kind of used that just kind of the entry point, because that's where I feel like a lot of people feel like they can get started, you know, there's definitely things that you can specialize in as a freelancer too. But, you know, I had tried a lot of different things prior to even hearing about freelancing. And sometimes it even blows my mind that like, I've been doing this for three
years now. I've been in this world. So to me, when someone comes to me, and they're like, Well, wait, what is a virtual assistant? To me, it's so still surprising, because I'm, like, everybody know about this right now. But yeah, I had tried a lot of other things in the past that just didn't feel didn't sit well with me or just, you know, really wasn't growing the way that I had wanted it to grow.
And I think what I really liked about being a virtual assistant was a lot of the things that I saw in myself as a teacher, it was kind of just reworking that role, like I was helping my students, you know, work towards goals and achieve things and learn things and help them move forward. So it was the same thing when I was working with business owners, like I was doing that same thing, it just was, it looked a little different, even now shifting
into the coach role. You know, I have some people who say, Well, you have this degree that you're not using anymore, and I am it just looks different. I think all the all the training that I have in being a teacher prepares me because now I know, like, I know, the back end of like how, you know, different people learn and how to present things in different ways and how to work with different learners. And so I'm not sure if I really answered your question.
No, this is great. This is fantastic. Because I think that what what you have done, I'm gonna kind of like, paraphrase what you said. It's like, you're just taking your same skills and your knowledge and education and you're applying it in a new way that feels right to you. And I think that it's such a blessing. I know someone is listening
right now. And they're like, Yes, that's what I'm trying to do because maybe they're doing the same thing and they're in a career or an expertise that They have and they're like, I just don't, how can I use this in my content and what I'm creating. So I think that you're, you're doing a fantastic job in what you're doing and applying those skills. Yeah, and another
thing that just made me think of it, while you were talking about too, is a lot of times, like, the people that I have come to me, like, don't have a business at all, like, they, they just want the flexibility, they just want the freedom, but maybe for some of your listeners too, and, and I've had some people who have kind of come this way where they're starting this thing, like, maybe they're starting the podcast, or they're starting
something over here. And it's just not because you know, you know, to like, it takes a while to build that up, like a podcast is not an overnight thing. Like you're, you're creating long that long form content. And you know, you know that, you know, months down the road of being less consistent, that it's eventually going to lead to
something. But what I've found too, is some people who are getting started in this online business, if it's not generating any money, sometimes doing some freelance type work on the side to kind of fund the dream fund the business that they really, truly love to help support them along the way so that they can, you know, know that they're supporting their family, and they're also working towards the
stream thing too. And, and for me, I even think about it too, because I was in the back end of so many business owners business, I saw things that were like, wow, this person is doing extremely well, like I learned so much from how their business was running and what systems they had that like, now I think like, even in my business, like I'm kind of able to start it with that one foot in front of the other, where I kind of have that background knowledge where sometimes when you're getting
started, it's like, it is so overwhelming to get started, there's so many things you feel like you have to learn. So it's kind of a nice little bridge to kind of learn those things, but also get paid for it and to use skills that you already have to support somebody else. So Oh, I
love I love that approach. Because that's I mean, that's how I learned best too is like, just kind of throw me in there. Let me get my hands dirty. I'm not gonna break anything. But I want to learn like, I mean, essentially, that's what you're doing your learning on someone else's platform without so much of the risk, because it's you're helping them and you're helping them achieve their goals. But I love this. I love that approach so much, because I think it's it's just a hands on approach to
learning. And again, it all ties back to learning and education, like being able to do it. So yeah, there's so many through lines here. But I want to ask how long were you doing your freelancing before? You said, I need content, like I actually need to have a podcast, have a blog have something associated with content? What did that journey look like?
It was about a year in and I was at a point where my I mean, my freelancing business had replaced my teaching income. And it was it was around that time when I would be going back to the classroom if I was a teacher, that back to school time, and I started feeling just some discontentment within myself. And I was like, Why am I feeling this way I did the things I set out to do. I'm at home with my kids. I'm making money, like I'm helping people. Why am I feeling
this way. And it really was, I think I was missing that teaching piece of me. But I was like, I don't want to, I don't want to go back to you know, a job where I gotta be on someone else's schedule. I love what I'm doing. I love the freedom and the flexibility. And I knew that I needed to get my voice out there. But I was like, I don't really want to do YouTube. And I don't want to you know, all this other stuff in a podcast, I just felt felt really right, because that was how I learned a lot of
the stuff along the way. When I was starting my business when I was driving to my full time job, you know, getting my business off the ground, podcast after podcast. And I was working out like I was listening to podcast. And I remember thinking that when I heard my first business podcast, I was like, I could start a podcast, I love to talk, I could totally do this. And so it kind of just felt like that natural next thing for me to do.
And I'm like I you know, all the situations, I was like, I can record from my PJs, like I can, you know, do the editing myself, because I had done that for people before. So it really just kind of started out like I just need to start putting something out there. And when I started my podcast it actually a lot of the stuff that I still talked about on my podcast, like the underlying foundation is still
there. It's shifted now more so to be very specific to helping freelancers, but I really just started it with I just want to talk about what I did in case there's somebody else like who's kind of going through that too. And I don't I'm only a year in so I'm not claiming to be an expert but I'll share what I learned what helped me what what I'm currently doing. And so that's kind of how it started. And then from there as a podcaster you start to look at okay, what are people liking?
What are people downloading and what I started to realize is any episode that I talked about being a freelancer or starting the business or all those things, that's what people were downloading, that's what people were, you know, and again, it was very small Ben it was just like a handful of people sending me a DM saying I love really love this episode. And so I kind of started to slowly shift my content towards be more specific because that was what people
wanted. And then I started to see okay, like they want more of this and it started to grow and Snowball from there.
This is okay, so I'm imagining this timeline that you like when you're talking about all this and I want everybody listening to hear this because what Audrey just said is she did what she was doing for a year. And then she started creating content and then she listened to her audience and she like got that feedback. So It is a journey.
And I think that this is what everybody loves and hates about podcasting is it's a it's a process it is not a, I'm gonna put a few episodes out and get millions of downloads and be famous and do it like, ah, that is right, hold up. Wait a minute, that is not how this works. But a podcast can be such a crucial part of your journey, which is why I really want to talk about tick tock now and I know you're like, Wait, hang on. That's that's not a transition.
Yes, it is. Because I want Aubrey to tell you how she used her content, like did you use your podcast content kind of as your springboard to talk like, tell us about your tic toc journey? Yeah.
So I'm sure, like a lot of people. And again, I never thought I would be admitting this. But the beginning of the pandemic, we all had this time on our hands, we were all home. And I was like, everybody's downloading tic tac. So I might as well download Tiktok. And I just honestly stayed on it for about a year, close to a year maybe like 10 months for I ever put anything out on the platform and just used it as like, killing
time. Like, you know, it was one of those apps that kind of sucked you in, but I think what helped me there was to kind of see, okay, like, what's showing up for me? Like, what do I really like to see and just kind of like studying it and learning it. I wish I would have, you know, jumped the jumped the gun a little because I was in my head and like, I can't post anything, and who am I and all this stuff I'm so afraid to do. So I wish I wouldn't have waited
as long. But I think that kind of helped me just like, get comfortable with seeing like what people were doing. And so yeah, that started the beginning of the pandemic, but it was about a year ago now. So February of 2021, where I had, I had my podcast going in that was great. And I was promoting it on Instagram, but Instagram was just kind of feeling like stagnant for me. And I was just kind of seeing a lot of the same people. And I like to view
things in my business. Anytime I'm going to try something new, that feels extremely scary and overwhelming, I tell myself, let's just do an experiment, let's just try this out and give it 30 days, see what happens with it. You know, you don't have to, you know, you have to be consistent with it. But you don't, it kind of takes that pressure of it's all or nothing or it has to work for me or you know, I just kind of like go into it. Like, I'm just gonna
try it, see what happens. And so that's what I set out to do with the beginning of February of last year. And I was posting videos, and I was taking a lot of the content that I already had, because that's the great thing about podcasting, too is now like even though I've been doing it for a while, and sometimes like it does take a while for those downloads to come in like now, anytime I push somebody there, that content is there for them to go back and
binge. So it was kind of a great segue to because then people would come from the different ways that they were finding me to my podcast, they're like, oh, like, she's also she's talking about, she's been doing this for a while, like all that was there too. But I already had a lot of the content, I'd already been producing these episodes and putting them out there. So I could just take little pieces of it. Like if I had an episode on five tips. Like I could break that down into five different
videos. Like I could have a series like five tips to finding new clients for your business. And so I could have like finding new clients part one and then part two and do these different videos. And that's a really great way to bring in new followers because once they see part one, they're like, oh, okay, like she's gonna have another one and after this and so they start to bring it in, and then they start to follow
along. But yeah, like that was that was because I wasn't reinventing the wheel with trying to come up with all this content because I was very also very specific about what I was posting about. I think that's another thing that's really helped me on Tik Tok is, I didn't go in with I'm gonna post a little bit about this. And this and I was, this is what I'm posting about. This is who I'm trying to target on this
platform. I'm going to be super consistent with how I'm posting so that they know, I can come back to her day after day and there's going to be stuff there for me to devour. And I was also not we know I was working smarter, not harder and taking the stuff that I had already done and just transitioning the format of it instead of it being a podcast episode I was doing maybe just a video and now I think people are more comfortable with it because Instagram has reels and they see
that too. But just kind of taking that piece and breaking it into smaller pieces so that I had that just another way for people to find me too.
Oh, this is so good. And I am the biggest fan of repurposing all the things like don't start from scratch if you already if you've done it don't reinvent the wheel just maybe reinvent the content to be specific to the platform, which I think I mean you have a fantastic system. This is so incredible. I actually was looking at your textbook earlier because I was like okay, I wanted to I want to learn from
you. I'm selfishly wanting to learn because I feel comfortable doing drills and I have different ways that I do it but I like you was on Tik Tok consuming tons of content and I did a few things with the kids and they were like, oh, you know, let's like everybody's on Tik Tok Mom, we should do this. I'm like, Okay, let's do these, these dev things. But like you said, I did the opposite of what you did. I did not commit to
doing it for 30 days. I've been kind of wishy washy on how I wanted to do it because I felt like it was a little overwhelming. And so I want to talk about that real fast. Um, is there any part of your journey where you're posting consistently? Like, what was the thing where you're like this is working? Did you have like an aha moment? Or like a video that went viral? Like, what did that look like?
Yeah, so it was during that, like, 30 day experiment, I think I was on like, day 28. And I was like, This isn't working. I was like, I'm gonna finish it out, because I committed to this, but this is not working. And I think it was at like day 28 or 29, where I had a video that like, gave me a little glimmer of hope. And you know, so people started coming
in and started commenting. I'm like, okay, like, there's any Now anytime I feel like because I'm on the app so much, that anytime I think of something, I think of like a tic tac video a sound that they've done, like, there's I think it's from, oh, gosh, now I'm not gonna remember it. But it's like, oh, they're liking it. They're, you know, they're commenting on it. I've now I can't think of it. And I'm probably gonna sound so silly doing it. I tried to talk, I tell my husband, it's like, tick
tock language. I'm like, I'll say this thing. And he's like, Is that another thing from tick tock? I'm like, yeah, it is. But yeah, so I started to see that people were liking it. And I think another thing so I was talking about, like the bridge from taking my podcast content and re just repurposing it, making it a different format. But another thing that I was seeing was, once my once my visit, video started to gain traction, I started to gain
followers. And people started to like, again, people were coming to me like, well, what's a virtual assistant and started to ask those questions. What I was able to do was to take some of those questions that I saw coming up a lot, and I was able to create a podcast episode for
it. And so when that question came up in the comments, I would say I just created a podcast episode where I go way more into depth on this, because at the time, I think you could only do the longest tic tac video, you could do with 60 seconds, and the comments that you can type back or maybe 150 characters, so I would tell them that, like, there's only so much that I can do in a 62nd Tic Tac, or 150 character comment. So go listen
to my podcast. And so then I was getting them from just being on the TIC tock platform, and they were following me too. Oh, she has a podcast, she has more stuff, I can go learn from her from Okay, great. I'm gonna go over here and listen to this. And then of course, when you have a podcast, you know, you want to keep people in your funnel, that's your your top of funnel. So how are you getting
them on your email list? And how are you getting them into your community more on how you started to get them to buy in. So it was kind of like this crazy, like workaround of getting them from one platform to the next. And then I'm, you know, I'm kind of wrapping them in and getting their feedback on things. And again, like we talked about the beginning, like listening to your audience and seeing like, what is it that
they're wanting? Because sometimes for me again, like I was under the assumption that everybody knew about virtual assistant, but then I would get questions like that would seem, and I don't mean this in a negative way, but to seem to me would be like basic things. And I'm like, Oh, maybe I haven't taken the time to really explain this in depth. So let me create
a podcast episode on it. So now that it's there, so anybody who finds me from anywhere they have this, and they can go refer back to them.
Okay, this is like, it's such good information. I love hearing you say this, because I feel like I think of a lot of the things that you just said, but you articulated it so well. And the fact that it is is I think of it like a spiderweb. Like when you have your podcast, you have your Instagram, your Facebook group, your Tiktok, your email list, your programs, like all of it is part of the funnel. It just depends on where someone lands or connects with you on how
engaged they'll be. And it really is all about meeting people where they're at. So if you have people that are looking for this type of thing, or maybe they don't even know they're looking for this type of information, maybe like you said, they're just like you though I'm a stay at home mom, I want to make some extra money while I'm at home. How can I
actually make this possible? And then, boom, Audrey pops up in tick tock video, and she's like, I have all the answers to your problems, like, Come hang out with me. Like, I think it's awesome. And then you're able to say, you know, here's a longer form a 30 minute episode about exactly what you're looking for. And this is your action plan. This is how to get you going
further on this. But I do want to talk about some of the dark side of what you've encountered on Tik Tok because I looked at your Tik Tok before, you know, we started chatting and I told you I was like, there's one video like it has 4.5 million views. That's incredible. And then I saw some of the comments that were not so nice. So tell us a little bit about I don't know, is that like one video that's just been like, super,
super viral for you. And it's I mean, I know you said a little bit about the negative comments. Just tell me all the things about that one video.
Yeah. So I mean, I would get things here and there, I would say the main at first, the main thing that people would comment about and it wasn't really like negative towards me. More so people be like, Oh, this sounds like an MLM like she's trying to scam you. So it was kind of I at first I went under the assumption of, well, maybe they just don't know. Like, again, I don't want to assume anything about just like I was assuming everybody should know about, you know, being a virtual assistant.
I don't want to assume anything. So I was creating content to kind of like, you know, do like those Mythbusters type things like this is why it's not an MLM and then I was like, Well, I'm gonna go Okay, why don't I create a podcast that was out on this? So you know, I was doing that. But yeah, that video for me, that was probably that was the highest video that I've had,
as far as views. And that I talked about, I, that's when I slowly started to open myself more up about like, leaving teaching, and you know, what it did for my family. And so that's when people started more kind of coming and attacking my personal character, you know, like saying things like, well, You're heartless, and why if you just went in it for the money, you went in for the wrong reasons, and I wouldn't want my kid to have you as a teacher anyways.
And I feel like for, you know, obviously, those things, Sting I, but for me, actually, I was talking with my husband about it when this was happening. And I was like, you know, there's young kids on this app. And if the there's a young entrepreneur out there, and they're just trying to get like, started, they're like, how how hurtful is that those are going to be some of the comments that they're
going to be met with. And I feel like Lucky for me, I've got a great support system, like I, I am secure in myself, like I know who I was, as a teacher, like I know, my colleagues said about me. So I don't really put a ton of stock and weight into the comments of strangers who don't really know me, but I just my heart ate for those other people who maybe don't have that support system, or are still kind of going through that development, where they're still trying to figure themselves out.
And hey, I just wanted to try this because I wanted to, you know, put myself out there and it is hard, like it is very scary to put themselves put yourself out there. And so when you're met with that, like maybe even your first time doing it, like what does that do to your confidence? What does that do to you, like wanting to take a risk next time? So I wish you know, I don't It's not terrible. I would say as far as for me, I don't I don't think I experienced some of the hate that a lot of other
larger creators. Experienced too. But I think also, on the flip side of that, I would get some comments or some messages from teachers saying like, Oh my gosh, like, I thought I was the only one that was feeling this way. And so I try to lean into that more, too, because I know that number one, probably the people who are saying hurtful things about me or my character who I was a teacher, they probably have never stepped foot in a classroom, they probably
aren't teachers. So I kind of, you know, rationalized that in my head, like, they just don't know, they don't know what teachers go through. They don't know what how, how maybe a mom feels like wanting to be at home with their kid. And then I just try to lean into the people who who do need me and try to think if if I stopped right now there probably would be someone out there that would be wanting just to know that they're not alone.
And that it's okay to feel this way, it's okay to maybe reconsider their plan that they had for their life, because circumstances have changed. So I keep putting myself out there
for that. But it definitely, it definitely is hard, it definitely can take you a few knocks back but just having a really good support system around you that can kind of lift you up and just remind you like, these are just people on the internet who have no idea who you are, who want to, you know, act like they do and have a right to say these things about you, but they don't.
Oh, I think it's it's such a blessing that you just gave someone and just reminding them that one. Most people's opinions about like kind of stuff, it doesn't matter. Like you have to decide which opinions are gonna have that weight. And to I think it's awesome that you focus on the purpose of your content and you saying, like, there would be people that miss me if I don't keep showing up. And I can imagine that that's probably what keeps you going and keeps you consistent and all of your
content. If someone's listening right now, and that, like this whole conversation just gave them like, oh my gosh, this is why I don't get on social media. This is why I don't do this, like do you have any kind of words of wisdom to them if they were just getting started? And maybe they did put themselves out there and they got some of this hate back? Or they just they got like, Oh, you're ugly, or you're this or that? I mean, I've gotten all kinds of
comments too. But I would love to hear like what, what kind of, I guess what helped you build that confidence? Was it just to continue to show up? Or like, tell us a little bit about that?
Yeah, I would say two things. One thing that were when I was thinking of when you were talking to is like the opinions of others, like one thing that has always stuck with me is like someone's opinion of you says more about them than it does about you. So that kind of I always keep that in the back of my mind. Like it's not a true reflection of of who I who I am. And I think with confidence to a lot of people think it's something that you're just kind of like naturally born with or
gifted with. And I would say prior prior to getting started online, I thought like I'm a confident person like I felt confident in what I did, but because it was easy for me right like I felt like being a teacher was an easy like I it came naturally to me. And so stepping online, like putting myself out there that is not like that is not something I've ever trained
for. It's not something that I grew up with, like I grew up like with cell phones like so, being like putting yourself out there and video like that's not something that came naturally. And so what I've learned is it it's in order to gain the confidence you actually have to take the action first and once you take that action you're are slowly going to start to build it up. It used to take me so long to record a tic tac video, I would record it, I'd watch it be like, Nope, I'm not putting
that on the internet. I don't like the way that that looked, I don't like the way that I smell at the end, I don't like the way that I sound. Let's do it again.
And then after a while of putting it out there, and kind of just being like, alright, like, the I think the nice thing about Tic Tac is you can put out like, you can put out so many videos that sometimes some of those like cringy or videos that I have like nobody's I mean, you can't you do have people who will scroll back and like watch all your videos, but like that it gets pushed down so far that like I don't even see those
anymore. So I don't even and it's also nice to it's kind of nice to look back and be like, oh, like look at where I started and look at you know, a little baby tic tac ovary and look at how far she's come. But just kind of getting practicing and doing it. That's what's going to help that confidence to grow doing it consistently. And that's kind of how I how I beat it to like, not putting so much weight. And how many views did
this get? Because the nice thing about tic tac toe is I can create a video that you know, maybe didn't hit because maybe I didn't, you know articulate it the right way. Or maybe I didn't use a sound that was trending or whatever it may be, I can recreate that exact same video and tweak it based on you know, looking back and saying okay, like what didn't work, maybe the lighting was off or maybe this or that. And I can do that
again. And Tik Tok doesn't care about that, like they don't care that you're basically doing the same video over and over again. That was what happened. At the end of 2021 There was a thing going around saying repost your most popular Tik Tok video. So I did that one that got 4.5 million views. And again, like even though it was the exact same content that I've already produced, like I didn't change anything about it, I just reposted it. Again, I got the same, you know, like the same
kind of growth in views too. So just kind of putting yourself out there slowly but surely I you know, I tell people to baby steps like even if it's just posting like one video a day, like just to kind of get that confidence and kind of gain that like, Okay, I did it like I didn't die, you know, because a lot of times we won't will hold her back back from doing something because we're like, I'm gonna die if I do this, and you take that stuff, and it's like, okay, that was alright,
maybe tomorrow, I can do it again. And then Oh, okay. Like, I didn't die again. Like maybe tomorrow, I'll try more. And so kind of just like working up to that. I thought I'd get you know, when you're trying to do something that it seems scary that you don't feel like you have a ton of confidence and just taking those small baby steps toward towards it. And like I said, Now, I'll post a video like I'll do one take through and I'm like, yeah, it's
alright. Alright, let's just post it like not not letting myself think about it too much to be like, Oh, I don't know, where I can critique myself. There's always something that we could find to critique about, but just not allowing myself to, like sit there. And because, like, if they like it great. The information is great in there. I know the content is great. So and I can always try again tomorrow. Yes.
Oh, this is so good. It's so good. And I'm just imagining, you know, you're talking about tick tock, but I'm also thinking about my podcasts like going all the way back to my like, oh, what I tell people the sound. But also don't go listen. I'm like you can you can hear how I started. But also I cringe every time someone says, oh, I listened to Episode Five. And I'm like, Oh, why? Don't do that. Don't do that. It's
terrible. But it's also great to see that progression of your journey and the evolution of being a content creator. I think it's awesome. So how often are you posting today? And if someone were just getting started, is there a recommended? Like, what's what's doable for someone just getting started.
So when I was first getting started, I was posting like three to five times a day. Yeah, there's not like a recommended thing, I think, really what the platform is going to want from you is consistency. So if one video of a day is consistent for you, and you're showing up every single day, then that's what I would say if you can do more, do more, but don't go into it thinking I've got to post 10 times a day, because that's what this one
person said. And then you're gonna burn yourself out and it's not going to be fun for you, you can work up to that. Now I'm kind of at the place where I've got a lot of content on there. You know, I might post a couple times a day, maybe only post one time a day, like I don't put that pressure on myself, but I just know I need to be consistent with it. So I would start small because that's you know, a little bit more manageable for people start small and then you can always
work up to it. But whatever it is, choose a choose a schedule. That's going to be doable for you. And then just stick with it.
Yeah, this is great. I have to know is there one video that you created that you're like, This was so much fun. I don't even care how many views it was I had so much fun creating it. Do you have one that stands out for you?
So ironically enough, I I love doing the dancing videos and here's the thing you don't have to get on Tik Tok and you don't have to dance like there are people who have millions of followers on there that do not dance at all do not do any training sounds like you need to find what works for you and start putting content out there and start seeing like what's resonating with my audience what what do people like and then start to create more of that start to create things that are fun for
you. Like I am not the best dancer in the world at all. But it's a way for me to to push myself from those limits. Like every time I do that and I post it like I like have a look little bit inside of me that's like, oh my gosh, I can't believe I just said, but then I also feel like Aubrey, like, you just did a dance where you probably like, look pretty crazy. But you posted on the internet and it just is like, you know, like, it shows that growth in myself too. I love
doing the dancing stuff. Half of them I can't do like I would, I would just sit for like an hour trying to learn some of these kids. I'm like, I'm like, when I was a kid, there's no way like, I could learn a routine like this and be able to perform it. You know, I mean, people I see videos of people who can, like learn it in like five minutes, and they're like, ready to go. I'm not that person. But I that's it's a way for me to just kind of like break out of my shell and just, I'll do it in my
house like for nobody. So I like doing that on tic tac. So any of the dance ones, those are fun for me. I don't do them very often. But when I do like that one that had 4.5 million views, that's a DNC one. You can go check it out. I my parents every time I told them how many views that video had, they're like, when are you going to let us see it? And I'm like, you can't watch it. I'm dancing. And then finally I did and they were like, oh my god, I love this. So
one that's so awesome. Like what a great like validating factor from your family that's like, Oh, you're having fun doing what you love, and you're helping people. And I think I think it's fine. I like the dancing stuff. I just, I get overwhelmed with all the options. I'm like, there's there's so many things I could pick this, I could do a voiceover I could do a dance, I could do this. And that's,
that's my biggest problem. So you've inspired me, I'm going to I'm going to post on Tik Tok more I need to I need to, I need to do it because I have fun dancing too. And I could see where there's a lot of opportunity, especially to share, like you said, I'm going to take your strategy of what's the content that already works. What are the questions people already asking and taking it and applying it to Tik Tok. So thank you so much. You've inspired me
to do this. But I want to go into some of our rapid fire questions. Are you okay? Yeah, yeah. Okay, so the first one I have for you is what piece of advice would you give to a brand new content creator?
I would say two things. And they kind of go hand in hand, but I think consistency and just do something everyday that's going to move you forward. When I have people who asked me like they want like that secret sauce of like, what was it that catapulted your success? Or how did you really what it boils down to when I really look at it as sure there's, you know, there's different strategies or different things that I implemented. But when I look at the core of it, it was
consistency. You know, even when I felt like I wasn't sure, like, I just would wake up every day and be like, What can I do today, that's going to where I get to the other day, and I feel like I accomplished something, I did something I pushed myself outside of my comfort zone, how can I just stay consistent day after day, and eventually, that momentum starts to build on top of each other. And before you know it, you've got this snowball that's just rolling down the hill without you having
to put in effort. And I'm not saying that, like, you can just like throw your hands back and not work. But it starts to feel easier. Like right now in the beginning, when you're first getting started, it feels extremely hard, it feels very heavy, it feels very sticky. But if you just keep trying to put one foot in front of the other, eventually it's going to start feeling lighter. And it's going to come with ease. And that's how I view tic tac now, like, it's just easy for me to do.
That's how I feel about my podcasts. Like it's just easy for me to do. And in the beginning, it was hard. Like in the beginning, I remember with my podcast being like, I have to I have to edit out every single arm I have to like I have to go back and record this. It took me
so long to do it. And now I'm at a point where it's just it's very easy because but that's only because I put in the work like oh, it was only because I you know you think about it like a gym like solely because you put the reps in that you're going to see the results too. So be consistent. You know, don't don't think I have to take this big, huge leap because forward is forward no matter what you're doing. If you are taking a step forward, it is moving you
forward. And eventually it's going like I said snowball and you're just going to be able to keep on rolling without having to feel that so much heavy weight on you.
Oh was so good. That's a tough love talk we needed that was great. That was great. I love it. Okay, my next question is it's a two part question. And it is what is a dream podcast you would love to be on? And who is your dream podcast? Guest you would love to interview?
Oh, that's a good question. I I would probably say one of the ones that's up there for me. Okay, so I'll do like a business one. But then I kind of want to do just like a fun one. So like a business one. I probably be tied between. Don't quit your day job by Kathy Heller. And then the Jennifer allwood show. Those are like two that I would like really love because I just love listening to them and they have helped me so
much. And then like just a fun one would be crime junkie like I would love to be like a guest host junkie because I am like a truth Crime fanatic, even though I'm scared of my own shadow, and I can't after like all the lights are turned off, I cannot go downstairs in my house, but I just am obsessed with true crime and it would be so cool to just like, be on a recording just I don't even know how that would work because they don't like bring in guest co hosts, but maybe they can figure it out.
Okay, so that was one. Okay, Part Two was Who would I want to come on my podcast? Oh, goodness. This is really tricky. Oh, there's so many so many people that have inspired me. Um, I lately, I've been listening to the Chris Carter show just because I feel like I always have female in my female like voices in my ear when I listen to podcasts. And I just love his perspective on things and kind of how he's helped me.
One of the things that he says, like, in his intro is when good people make good money, they can do great things. And that was something that was always hard for me to like, I had this fear of success, right? Because I was like, Well, I don't you know, I don't want to change who I am. And I you know, I don't want people to think a certain way of me if I have to, like, you know, an even like putting yourself out there and selling your programs. It's like, I would just love to help everybody.
Like, as a teacher, like your heart is like, I would love to give this information away for free. And it kind of shifted that perspective of me. Like, it's not about me, like earning all this money so that I can have it for myself. It's like what can i What kind of impact can I help make out in the world too. So you would be someone cool? Maybe even Tony Robbins? Like I've been listening to him lately, too. So I don't know. It's a tough one.
That's great. No, these are awesome. And we've actually had someone previously say the crime junkies and they were like, wait, but that would mean I'd had to be dead. So hang on. I don't know that I want to be on there. I think it's great. You're not the first person to say. Okay, my last question is, do you consider yourself a perfectionist?
In a sense, I think I learned certain things that I want to be perfect before I put them out then there's other things that I've just kind of learned that Don is better than perfect, and it's okay. But I there's like I said in the beginning, I think like now I've kind of learned like with my podcast, like I didn't want to put it out unless every arm was like edited out. Like I thought
that meant perfect, too. So I think it's almost too like kind of shifting, like what perfect looks like because honestly too, sometimes, like I'll be recording my podcast or doing something. And like the thing that I do that I think is like a mistake or that someone would, you know, look sideways at it's like, that's the thing that almost connects people to me.
And that's the one comment that I hear from my community too is that they feel like I am very authentic to me like who who they get online as who the person that would get like if they were ever to meet me and so I think sometimes when we're like trying to be perfect we almost try to like put on this facade of like we're not perfect in everyday life either. So I just try to like show up as as I can the best way I mean, like definitely will keep keep me
stuck from time to time. But I think I've worked through that a little bit.
Oh, this is so good. Yeah, well, you are among other recovering perfectionist as we like to call ourselves. So yes, you're in good company and good company will operate. Tell us where anyone that's listening. If they want to learn more about you and connect with you. What is the best way to do that?
Yeah, so I mean, of course, you can check out my tic tac that's out there. And I remember I when I first did like a podcast episode about like tic tic tac toe. I was like, I never thought I would say this like on a podcast episode. But come check me out on you know, you always be like, Yeah, I'm on Instagram, which I am there too. I think the the blanket statement I can give is pretty much anywhere. Aubrey Malik is me. I feel like I've claimed
that unique name. Thanks Mom and Dad for the you know, the spelling and everything like that, too. So Aubrey Malik on Instagram Tiktok, my website, Aubrey malik.com. And if your listeners are maybe interested in learning more about being a virtual assistant want to hear more about what that is, or just kind of like something to do on the side to earn a little bit extra, I have a free gift for
your audience. It's my starter pack just to kind of walk everybody through that process of like what it is and how do I even find the skills that I have? And that's a Aubrey malik.com/profit podcast.
Okay, awesome. And we're gonna link to everything, you'll have to go check out her Tech Talk, if you want some inspiration, and you want to see like, what does this platform really look like? And how can I like go, she's a pro, she's a pro, go look at all the things that she's done. So we're gonna link to everything in the
show notes. But thank you so much, Aubrey for coming on and sharing with us all of the ups and downs and everything of your journey because I think that you really helped a lot of people today and shedding light on what it looks like to be a content creator. So thank you so much for being on the show today.
It was my pleasure. I appreciate it so
So what did you think she just blew your mind, right? Like much. she blew my mind like seven times in the two times that I've talked to her in interviews. I just kept thinking, I just don't want the conversation and I want to keep asking questions because she has just, she's so
approachable. And what I love about her content is she's just very real and very I'm open about what she does, how she can help people and how she can help other people develop the confidence in themselves to make money from home and to be a part of the freelance economy and take those skills that you have in generate revenue will create a business out of the things that you already know how to do really well, and the things that
you really enjoy doing. So go to the shownotes krystalproffitt.com/episode357, to connect with Aubree, and if this is something that you're interested in doing, if you're like, man, you know, I've been talking on my podcast talking on my YouTube channel, I've been thinking about monetizing it in some way, well, don't hold back from taking a skill that you already have, and spinning that up to a freelancing business where you can help others who are in the same space as you or
who are trying to accomplish amazing things as well. So again, go to the shownoteskrystalproffitt.com/episode357 to connect with Aubrey, and actually, I would love it if you would take a screenshot wherever you're listening to this and tag me tag Aubrey and let us know what your number one takeaway was from today's episode. But that's all I have for you today. So as always remember, keep it up. We all have to start somewhere.