I feel weird coming into today's episode. And I know why. And it's going to become very clear. But if you couldn't tell from the title of this episode, that we are getting Ultra meta today. And I'm talking to you and teaching you something that is happening in my content in real time. And I don't typically do this right, I like for there to be some distance with going through something and then you turn around and you talk about it. And you know, you learn from
it. But this isn't anything that I've never experienced before, when it comes to changing up my content, pivoting, rebranding, you know, going from one format to another, like I have done multiple iterations of this over the lifetime of all of my different types of content from email marketing, to podcasting, YouTube, you name it, I have done several iterations of
changing things up. But today's a little different, because I will be going through some major changes in my business and in my content over the next quarter of the year, and just for the foreseeable future. And I thought, You know what, I'm just going to tell you all about it, I'm going to share with you why
things are changing. And if you are in the place of wanting to make some changes in your content, I hope that you find some inspiration, some wisdom, and hopefully some tips and strategies to make this transition easier for you. But let's get into it. We're going to talk about how to handle changes in your content in today's episode, so let's get right to it. Welcome to the Proffitt Podcast where we teach you how to start launch and market your content with
confidence. I'm your host, Krystal, Proffitt, and I'm so excited that you're here. Thanks for hanging out with me today. Because if you've been trying to figure out the world of content creation, this is the show that will help be your time saving shortcut. So let's get right to it, shall we?
So here's the backstory, because I know if I go on any longer without telling you what's really going on, I'm going to get a flood of DMS and messages that are like no what's really happening, I have recently accepted a position to go to work for an organization. Now I'm not going to disclose all the details behind it. But what has happened is I'm going to be joining another team as a content strategist. And in reality, it's it's a dream job,
it is a dream opportunity. And it's something that I can tell you, after all the hard work that has gone into what I've created here at Proffitt Media, from the podcast, from the YouTube channel, from social media posts, to courses and building building everything in my business, I have exponentially learned so much more doing things on my own, then I would have working for another organization, probably even for the last five years, like everything was just expedited, because I had to do
all these things. But in the process of realizing what this change and transition period is going to look like for my content, I realized I've got to scale everything way, way back way, way back. Now, you know, if you've been around here for a while that I produce a lot of content a lot, a lot a lot of
content. If you've never watched my YouTube videos where I talk about this, I mean, y'all let's let's just talk about there's two episodes of the podcast here, five episodes on the potty report, three YouTube videos a week, one email newsletter, and on top of that social posts in the Facebook group and on my Instagram and all the other places, it's a lot of content. It's a lot, a lot, a lot of content. And in realizing my new schedule, I am still able to continue my content creation,
which was fantastic. I was a little nervous about taking a position where I was, you know, if I was told you'd have to just give up all of your business and all of your content that would make me really nervous. But thankfully that is not the case for this new position. But I do I mean, I'm realistic and I know that I don't want to burn myself
out. I don't want to be totally overwhelmed with a brand new role a brand new position at an organization and trying to get keep things as normal keep things as the same way that I've known them to be, for at least the last 12 months, I have been publishing content at scale. And in looking at my calendars, and how I would be able to still fit in what I love to do, which is come here with you and talk on the podcast and still do Youtube and send out my email newsletter. How can I make this
work? And what I have decided is I'm going to be moving for the foreseeable future. And I may change things up. This is another beautiful thing about having your own podcast and making your own decisions and being your own boss in your business. And in your content is for the next quarter, I'm doing a trial right for the next 90 days. I'm going to scale everything back to one podcast episode a week, one YouTube video a week, and my email newsletter. I'm going to continue doing the potty report.
Could you say that again? Siri just interrupted me. I know, she just wanted to know what I was talking about. I don't even know why she like what keyword made her wake up. But you know, here we go. Let me turn her off for a second. But it's scaling
everything way, way down. And I'm what I was gonna say I'm like, she totally messed me up, I lost my train of thought, what I was going to say is I'm going to continue to do episodes of the potty reports, they may not be the exact same way like this is the part I'm still there's still a little gray area of how everything is going to be executed over the next quarter. But if you're like, oh my gosh,
I'm gonna miss you. Like I really I want to hear from you on a more regular basis, then I invite you to come hang out with me on the potty report, where I do publish Monday through Friday, and it's five minutes or less. So it's short, digestible content, if you've never listened to it before, I'm going to link to it in the show notes. So KrystalProffitt.com/episode345 is where you're going to find the show notes for today's episode.
And, okay, now I want to get into why I think this is a beautiful time for these changes to be happening. I am very compartmentalized. Whenever I think about my business, my schedules and how I like to plan my content. And we are at the end of a quarter when this episode goes live, we are literally it's like March 31, it
is end of quarter 120 22. So I couldn't have asked for a better I guess a clean break in my content to be able to try this new experiment to see, you know, can I add in more content in the future? Or should I let something else go like I'm really trying to strip everything down to the bare bones. That way I can see, this is a sustainable pattern for me, I'm able to keep going. And I can use, you know, the same schedule that I've had, or that I will have at the end of this
next quarter. And so it was just a great time for something to change. And I bring all this up because I wanted to share with you a few things that I have learned whenever it comes to changes in my content.
Now there's a good comparison that I have between making changes on my YouTube channel and making changes on my podcast. And I actually have a YouTube video coming out on Friday, which this Arizona Thursday, check it out on Friday, you're gonna see a YouTube video where I talk about handling changes in your content. But the big elephant in the room that I address in the video is how do you address changes? Do you actually say
something to your audience? Or do you just make the changes and you're just like, it's my content, I can do whatever I want. I don't have to make any changes. And it's funny because I kind of did this backwards and I recorded the YouTube video first. And now I'm recording
this. But technically, this is going to come out before the YouTube video does but I'll link to it in the show notes in the future to make sure that you can go and if you're listening to this at a future date, you'll be able to watch that YouTube video. But it's an interesting question because the way that I view my YouTube subscribers is different than how I view my
podcast listeners. Now maybe you're listening and you're like well Krystal, I'm both I listen to your podcast and I watch your YouTube videos will then you are the exception and not the rule. Because I know that not everyone who watches my YouTube videos also listens to this podcast and vice versa. So I knew that in creating these changes, I needed to address my message differently for the podcast than I would for my YouTube channel. And to be honest, I probably
could have made changes. And I have made changes on my YouTube channel without saying anything, and no one noticed. But you can bet your bottom dollar if I stopped showing up on this podcast on a regular basis, I'd get notes. I would get messages from people that said, Hey, where are you? What's going on? Are you okay? Are you sick, because the relationship that I have with you, my sweet podcast listeners, it's different. It's
different. I feel like we have a different connection, then people that are kind of passive watchers on YouTube. And they're not fully engaged on my content over there, as much as you are here on the podcast. So I hope that that makes sense. But I wanted to let you know there are two different ways to approach this. But that's the big question. Do you address it? Do you say something? Or do you not say anything? And I wanted to give you a few examples and tell you a little bit of the pros and
the cons to each option. Because I don't think that you can go right or wrong with either one, you definitely have pros and cons to each.
So let's first talk about if you decide that you want to address you're making changes. And I know so many of you, several of you are students in Proffitt Podcasting, and you launch your podcast and then about two or three months in, you will email me you'll reach out to me and say, I thought I wanted my show this one way. But I think I want to change things up. Do I tell my audience to actually say something? Or do I not say anything? And there's two, two different ways that you can do
it right? You can say something or not say something. But if you say something, let's talk about the pros and what this actually looks like. So if I in the past, this is what I've done. When I announced the rebrand from the rookie live to the Proffitt Podcast, I released a bonus episode, this is what I did, instead of releasing like a episode that would be, you know, something that has shownotes.
And it's a whole thing. And I like I was just like, You know what, I just want to do a bonus episode that I could take down in the future if I wanted to. I remember whenever I recorded it, I wasn't sure if I would want that to live on the podcast forever and ever. Because I'm like, well, it's gonna be weird later, if somebody sees that. And then they would say, Wait, this podcast has been the Proffitt Podcast all along. And now I see that things changed.
But as you can tell, because I've left every episode of every aired, I don't care about that anymore about the formality of putting up a bonus episode and then taking it down. I think that that's a lot of work. But you could release a bonus episode saying, Hey, guys, things are changing. Here's why we're making changes here with that, here's what that looks like. You could send an email to your list and tell them the exact same things like this is
what's happening. This is why if you wanted to make this big explanation, and I think it really just depends on the relationship that you have with your audience. Because I know some of you have huge followings. And you have a massive audience, either on social media or your email list, even on your podcast. And you're like, well, people would ask a lot of questions. So it's better to just head them off at the beginning, and you decide you're going to make this announcement.
So this is how you could do it.
And the Pro to doing this is it keeps your audience informed of what they can expect in your content. But two, it also can get them excited about what's to come. So if let's say you were talking about one specific thing and your content, but then you realize, you know what, I really need to narrow my focus and get even more niche down and talk about this specific thing, because it's what my audience really wants to talk about. And you announce to them, Hey, guys,
we're changing things up. And I'm going to switch it to where we talk about this other topic instead, then your audience may be really excited about it and say, Yes, we can't wait, when's it coming?
But let's talk about the con. Because there's a con to doing this. And that is it leaves opportunities for people to question if this is the right decision for your content. So you're kind of leaving yourself wide open to have people give you all of their feedback. And we've talked about feedback many times on this podcast where it's usually a positive thing. Like oh, you know, your podcast
marketing. You want to get lots of customer feedback and listener feedback and really understand what people want and how you can give it to them. But there's times when you're like, I'm making this too. decision in my audience's opinion, isn't going to sway me against what
I've already decided. And that's one of the things where you could get a huge influx of people saying, Well, you shouldn't do it on Wednesdays because that's the one day where I have bla bla bla, or I, you know, I hate to see you go from two episodes down to one, like, what am I going to do in my spare time? Or what am I going to do instead? Like, there can be a backlash to making this big announcement making a big hoopla about making changes. So just be
aware of that. I don't tell you this to discourage you from making an announcement. I just let you know, like, what I announced today, on this episode, I may have a few of you reach out to me and say, What are you talking about? You're doing this you're not gonna keep going on this path that you've been going on for a while I I'm fully prepared to receive those types of comments and those types of emails, messages, like bring it on, it's fine. It's
cool. Like I I invite those types of things, but it's why I wanted to tell you about it in today's episode, because I've lived through this multiple times already. This isn't my first rodeo, okay, are like we say in Texas, this is my first rodeo. That's probably the most Texan. At first, I've ever intentionally tried to sound on this podcast.
But let's talk about what if you make changes, and you don't say anything, because this is what I recently did with my YouTube channel, kind of here on the podcast, you may have noticed that we rebranded the audio clip that you hear at the beginning, it's still very similar to what it has been for hundreds of episodes, when it says Welcome to the Proffitt Podcast, I switched it to, instead of just talking about podcasting, we're talking about content creation and content strategy, creating
content with confidence, right, we've changed it a little bit, it was a subtle change. But you knew that things were a little bit different. On the YouTube channel, I didn't say anything, I just changed a whole bunch of stuff. I didn't make an announcement, I didn't make a video about it. I didn't say Oh, this is why things are changing. And this is how they're changing. I didn't do any of that.
So I did not explain to my audience what was happening. And that's actually one of the pros of doing this is you just make the shift, and you don't feel the need to create a bonus episode and create a YouTube video, write an email to your audience post on social media, you just make the change and you just go, that's a pro because it's a lot faster. There's not a lot of, you know, questioning, should I say something you're in, you're just like, Nope, I'm just gonna
make the change. It's kind of like ripping off the band aid, right? I'm just gonna rip off the band aid and make it happen.
But the cons to this is your audience can just feel blindsided. And I know that sounds a little dramatic, but it is how it feels because I've actually had this happen, where I'm listening to a podcast, you know, regularly for a really long time. And then all of a sudden, they stop publishing. I'm like, well, that's weird. They missed a week. And then the next week, they don't publish either. And then the next week, they don't publish and then I go and I look, I'm like, Oh, they totally rebrand. They just stopped their podcast altogether. Well, that kind of leaves a bad taste in my mouth as a consumer because I'm like, What the heck happened? Like, where did where do you go? How did you just abandon us. So it's one of the things that you have to be aware of that could happen if you don't make any announcement, you don't address it, you just kind of brushed it under the rug that you made changes and you move forward that you can instead of you know, the first one was you'd get unwanted feedback necessarily from your audience. But this way, you may have a little bit of animosity from your audience that's like, hey, what, what happened? Like, dude, because I have three boys. I hear bro all the time, bro. What happened? Why did you leave us hanging in? That was my sore tip to sound like one of the youtubers that they follow. And I should just stop because that that was terrible. Like one of the other things is, you could and it makes me sad to even think about this happening to this podcast or anybody else's content is you could just have people saying, We don't like your changes. And I loved when you had two podcast episodes a week and I don't like the one episode a week. It's not for me it was much better. Your show was so much better whenever it was two episodes a week instead of one. Or I loved it when you published three YouTube videos instead of one. And they could leave. Oh, it's terrible, right? Like just the thought of it makes me cringe and it makes my stomach flip a little bit that somebody would be so upset with changes that I'm making in my business and in my content that they would just pick up and leave and say, sorry, the st. One I signed up for, I'm just gonna go find, take my business elsewhere, right? Take my earbuds, my earbuds, I totally smashed two words together, air pods and earbuds together, I'm gonna take my earbuds somewhere else, because you decided to make a change. And that's what you have to realize that's the harsh reality of making changes in your content is not everybody's going to stick around. And not everyone will love the fact that you made a change in your content. But that's also life. Right? That is life. There are changes that happen. And we've talked about changes before we talked about. There's one of my favorite episodes of the potty report that it just I'm so proud of the title of this episode, because it just makes me smile every single time. And it's a saying that my brother and I, I don't know where if he got it from somebody, he has a lot of like, we'll call them redneck isms where it's just like, What are you even talking about? Like, he'll have things about buried coffee cans in the yard, and just all kinds of random things that I'm like art is this English is this. So what we're talking about in the title that I came up with is, if you're feeling froggy, jump, it it has everything to do with if you feel like your content needs a change, make that change. If you're not having fun in your content anymore. If you don't feel creative in your content, if it's dragging you in, like killing you inside to have interviews with boring people on your show. And you're just like, why am I doing this? Well reevaluate it. Like choose fun in your content, choose creativity, choose something that's going to be doable for your personal schedule, your professional schedule, like it works with, you know, you having dinner with your kids every night, or you being able to spend time with your spouse on the weekends, or you being able to just pick up and go whenever you want to go visit family members or hang out with friends. Like I think that so often people get wrapped up in and this is me included, okay? Like I'm not excluding myself at all. But we get so wrapped up in our current pace of life, our current schedules, the comfort zone, the plan where we have everything figured out. And then it's hard to break free from
that.
And the reason why I really say like I'm I'm including myself in this is because I have woken up the last few days, knowing that these changes were coming to my content, knowing that I would have to record this episode today. And I grappled with all the things that we just talked about, hey, I was like, Should I do a bonus episode? Should this be a full episode? Should I tell you all the thing? Should I not tell you all the things should I just carry on like, everything is hunky dory and nothing has changed, but then you would see all the different changes in my content. And then I'd get all these questions. And then I thought, well, this is actually a great opportunity to not only practice what I preach, but if you're going to talk the talk, walk the walk. And I really wanted to show you that it's possible to make changes, it's possible to tell your audience about changes. And I hope that you will continue to hang out here with me as we go through this evolution of Content Strategy and content creation, because I'm not going anywhere. That's bottom line. I have no plans to get up and walk away from this podcast, or stop producing YouTube videos or abandon my email list and be gone forever. None of that's going to happen. But things are going to be scaled back. Things are going to be a little different around here as I adjust to the new schedules and figuring out what content looks like for Proffitt Media over the next quarter, even the next 12 months of how can I really balance the two and not overwork myself, not overdo it and still be able to have fun, because that's really really truly what I chase. And it's why we are here and episode 345 of this podcast like how wild is that 345 episodes and I have gone through so many changes so many iterations and I get questions about this all the time is how do you know when it's okay to change? How do you know if your audience is going to be okay with it? Well, one, it's okay to change anytime you feel like you need to change, and to I have no control over what my audience does, I don't, I have no control over whether someone decides to stick around or not come back next week, I have no control over that. But what I do have control over is my integrity, my transparency, and my ability to connect with my audience and really be on the same level as you like, just level with you. This is what's happening. And this is the principles that I want to have in my business to where you feel the genuine ability for someone to communicate with you, hey, this was happening. This is why it's happening. And I don't want you to feel left in the dark. But I also just want you to know, I see you, if you're making changes, I've been there. If you're thinking about doing it, I've grappled with it too. If you're struggling to understand, is this the right move for me or not a same? I've been there. But being open and honest has always been something that I have valued in my mentors, and it is what I truly wanted to convey here on this podcast. So reach out if you have any questions, and let me know that you're here with me on the journey as we continue to evolve and grow as content creators as strategist. And I'm so excited for what lies ahead. And I hope that you join me on this
journey.
But make sure you go check out the show notes. So KrystalProffitt.com/episode345. I'm going to also link to because I know we didn't really talk about it in detail about seasons, but I have a YouTube video and a podcast episode about seasons. So and I don't like to talk about it too much. Because I don't do this. I don't
do seasons on the podcast. But I have talked about it from perspectives of other people sharing what it's like for them to have seasons of their show what it's like for them to do seasons of, you know, YouTube videos, and email newsletters, and just a few different ways that you could use season. So go to the shownotes KrystalProffitt.com/episode345 to check out that content, because I think that that is a great option for a lot of people. It's just not something I have a ton of experience with.
But I do have some content about it.
So again, go to the shownotes KrystalProffitt.com/episode345. But that's all I have for you today. So if this is your first time tuning in, thank you so much for being a listener and if this is your 340/5 time tuning in, thank you so much for being here with me through this whole wild ride of content creation and I am so blessed to have you as a listener and I hope that you hang around with us. I would love it if you would take a screenshot wherever you're listening to this episode, tag
me on Instagram. Let me know what your number one takeaway was for today, or just whatever you want to say about today's episode. And as always remember, keep it up. We all have to start somewhere