In this conversation with AVP of Marketing at PennyMac Loan Services, LLC, Zak Bretherton, he talks about all things marketing. Today, you’ll hear about how the marketing team is structured, the urgency in today’s market, the things that keep Zak up at night, choosing an attribution model, and some of the interesting industry dynamics.Prior to joining PennyMac, Zak served in numerous marketing roles at companies including ZMB Marketing, SBE Lifestyle Hospitality, Turn Car Subscriptions, Vylla, C...
May 17, 2022•30 min•Season 1Ep. 12
In this conversation with Director of Growth & Digital Product at Caraway, Josh Knopman, he talks about partnerships and marketing. Today, you’ll hear about Caraway’s interesting founding story, how they’re acquiring customers, identifying and working with various partners, partnerships versus advertising, taking advantage of the advertising snowball effect, some of the challenges of dealing with partnerships, thinking about the compensation model, and get Josh’s valuable advice to his young...
May 02, 2022•35 min•Season 1Ep. 11
In this conversation with Anna Samkova, Group General Manager for Digital and Marketing at The PAS Group Ltd, she talks about her career in digital and marketing roles. You’ll hear about the evolution of The PAS Group, how they handle marketing budgets, the importance of engaging with vendors, gaining different perspectives, the things that are keeping Anna up at night, and the value of having a good business infrastructure. Originally from Ukraine, Anna moved to Australia almost 30 years ago. S...
Mar 22, 2022•36 min•Season 1Ep. 10
In this conversation with Aliza Licht, Founder and President of Leave Your Mark, LLC, she talks about branding and social media. Today, you’ll hear about the DKNY PR GIRL Twitter personality, the importance of authenticity, brands and creators working together, using different content models, choosing micro-influencers and larger influencers, the future of the industry, and get Aliza’s valuable advice to her younger self. Aliza is a best-selling author, podcaster, social media personality, mento...
Mar 08, 2022•32 min•Season 1Ep. 9
In this conversation with Adam Weiss, Principal Consultant at Weiss Digital Consulting, he talks about content publishing, engagement, and innovation. Hear about the different partners in the affiliate space, traffic acquisition, the rate of innovation, adopting new technology, having the important conversations, the importance of networking, some of the interesting developments in the industry, and the value of third-party validation. For more great insights, check out The Partnership Economy b...
Feb 07, 2022•36 min•Season 1Ep. 8
In this conversation with Fred Ehle, Former VP and head of product marketing, business development, innovation, research, and strategy at Jockey International, Inc., he talks about marketing and industry developments. Hear about the changes in the industry over the past 30 years, influencer marketing, trends in advertising and data analysis, having transformative partnerships, and get Fred’s advice to his younger self. For more great insights, check out The Partnership Economy book, by David A. ...
Jan 25, 2022•34 min•Season 1Ep. 7
In this conversation with Heidi Solchenberger, Senior Manager of Affiliate Marketing and Partnerships at Foot Locker, she talks about partnerships and marketing. Hear about the top-of-mind thoughts around partnerships, Foot Locker’s promotion strategies, some of the interesting industry dynamics, and The Data Lab. For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers. Episode Outline [00:45...
Jan 10, 2022•20 min•Season 1Ep. 6
In this conversation with Richard Lane, UK Lead for the eBay Partner Network, he talks about partnerships and industry developments. Hear about the top-of-mind thoughts heading into Q4, the concerns around inventory fulfillment, the importance of communication, Gen Z’s impact on the industry, and other interesting industry developments. For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers....
Dec 15, 2021•28 min•Season 1Ep. 5
In this conversation with Melissa Feemster, Co-Founder of Team Bespoke, she talks about planning, marketing, and partnerships. Hear about Team Bespoke’s plans moving into the holiday season, some best practices, top-of-mind thoughts, things that keep Melissa up at night, and interesting industry developments. For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers. Episode Outline [00:41] Int...
Dec 06, 2021•25 min•Season 1Ep. 4
In this conversation with Steffen Daleng, CMO at Booktopia, he talks about branding, consumer relationships, and partnerships. Hear about the most important moments in Steffen’s career, Booktopia’s partnerships, how their teams are structured, creating a strong brand, the importance of knowing your customers, and some exciting upcoming trends. For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major ret...
Nov 22, 2021•37 min•Season 1Ep. 3
In this conversation, Michael McNerney, Publisher at Martech Record, talks about sales, advertising, and content creation. Hear about the three big sales and advertising shifts, maintaining consumer trust, Michael’s daily worries, some of the interesting industry developments, and how Covid has contributed to an acceleration in paid services. For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major reta...
Nov 08, 2021•30 min•Season 1Ep. 2
In this conversation, Nilla Ali, SVP of Commerce at Buzzfeed, and Bryce Widelitz, VP of Publisher Innovation at Impact, talk about content development. Hear about growing teams, how content and monetization have evolved, creating data-led content, connecting with brands, taking advantage of live shopping, and get both guests’ valuable advice on furthering your career.For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook....
Oct 19, 2021•38 min•Season 1Ep. 1
