Adam Weiss, Principal Consultant at Weiss Digital Consulting, on keeping up with the industry and the power of content

The Partnership Economy

Feb 07, 2022•36 min•Season 1Ep. 8

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Episode description

In this conversation with Adam Weiss, Principal Consultant at Weiss Digital Consulting, he talks about content publishing, engagement, and innovation. Hear about the different partners in the affiliate space, traffic acquisition, the rate of innovation, adopting new technology, having the important conversations, the importance of networking, some of the interesting developments in the industry, and the value of third-party validation.

For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.

Episode Outline

[00:54] About Adam

[02:39] What’s top-of-mind?

[04:03] The content publisher bucket

[07:02] Traffic acquisition

[09:28] New publisher technology

[10:37] Consumer adoption

[15:16] What keeps Adam up at night?

[16:58] Engagement and rapid innovation

[18:03] Having important conversations

[21:16] Networking

[24:19] Interesting industry dynamics