Heidi Solchenberger, Sr Manager of Affiliate Marketing & Partnerships at Foot Locker, on personalization and how to reach your target customer

The Partnership Economy

Jan 10, 2022•20 min•Season 1Ep. 6

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Episode description

In this conversation with Heidi Solchenberger, Senior Manager of Affiliate Marketing and Partnerships at Foot Locker, she talks about partnerships and marketing. Hear about the top-of-mind thoughts around partnerships, Foot Locker’s promotion strategies, some of the interesting industry dynamics, and The Data Lab.

For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.

Episode Outline

[00:45] About Heidi and Foot Locker

[02:41] Internal affiliate roles

[03:53] Partnerships

[06:07] What keeps Heidi up at night?

[07:10] Targeting

[09:20] Promo strategies

[12:10] Interesting industry dynamics

[14:33] New B2B partnerships

[15:57] The Data Lab

[18:09] Heidi’s mentors

Heidi’s Mentors