Nilla Ali, SVP Commerce at Buzzfeed, and Bryce Widelitz, Former Sr Director of Commerce at CNN, on the evolution of commerce content

The Partnership Economy

Oct 19, 2021•38 min•Season 1Ep. 1

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Episode description

In this conversation, Nilla Ali, SVP of Commerce at Buzzfeed, and Bryce Widelitz, VP of Publisher Innovation at Impact, talk about content development. Hear about growing teams, how content and monetization have evolved, creating data-led content, connecting with brands, taking advantage of live shopping, and get both guests’ valuable advice on furthering your career.For more great insights, check out The Partnership Economy book, by David A. Yovanno.

The book is available at thepartnershipbook.com and at all major retailers.

Episode Outline

[00:48] Introducing Bryce, what he’s excited about, and what keeps him up at night

[02:12] Introducing Nilla, what she’s excited about, and what keeps her up at night

[03:42] The evolution of content and monetization

[06:06] Information-based content vs commerce content

[07:23] Monetization and how editors connect with readers

[14:20] Creating commerce-based content

[20:44] Consumers’ content demand

[24:04] Connecting with brands

[29:37] Live shopping

[34:15] Nilla’s advice