Fred Ehle, Former VP and Head of Product Marketing at Jockey, on changes in marketing behavior and brand authenticity

In this conversation with Fred Ehle, Former VP and head of product marketing, business development, innovation, research, and strategy at Jockey International, Inc., he talks about marketing and industry developments. Hear about the changes in the industry over the past 30 years, influencer marketing, trends in advertising and data analysis, having transformative partnerships, and get Fred’s advice to his younger self.

For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.

[00:42] Captivating buyers today vs 30 years ago

[01:37] Consumer decisions then vs now

[05:37] Influencers and commercial content

[11:31] Digital distribution

[16:33] Advertising and data tracking trends

[19:57] The marketing mix

[22:09] Transformative partnerships

[24:37] Fred’s road to his roles

[29:59] What keeps Fred up at night?

[32:20] Fred’s advice for his younger self

Deborah Wahl

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