Not every coach who wants to grow their coaching business wants to go fully online. Most want to have the best of both worlds. How you grow and balance a hybrid coaching business looks a little different than if you're online only. The mistake people make when bringing new coaches on How to trim your in-person client list and reset your schedule The big excuse you're using not to hire -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and co...
Mar 01, 2024•21 min•Season 5Ep. 188
It's tempting to run away to the forest sometimes. We are hammered with messages to focus and produce more. If we struggle, we take it as a moral failing. Running away to the forest isn't a bad idea - but not for the reason you think. Snacking on Candy Crush Running away to the forest for divergent thinking (and other options) Spontaneous watercooler time influences focus, productivity, and well-being This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime acc...
Feb 28, 2024•57 min•Season 5Ep. 187
As a coach, you love to help those who need it most. But in your effort to be accessible, you scramble to make ends meet. You can help everyone and not be broke. The problem is - you have your business model backward. Turning sinking spirals into functional flywheels The binary decision everyone avoids The passive income fallacy and small sale addiction -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-s...
Feb 26, 2024•46 min•Season 5Ep. 186
When you add new coaches to your team, it may make sense to transfer some of your clients to them. How do you do it, and when you do, what do you do with your new free time? Managing the fear of shifting clients to a new coach Figuring out how many clients to delegate Leveraging your new freed-up time to scale your business -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRID...
Feb 23, 2024•18 min•Season 5Ep. 185
As we get older, we sometimes become embarrassed of the things that we geek out about. If you learn to embrace the things you geek out on, you'll not only find your people to geek out with, but you'll grow your business faster than you ever thought possible. It's not just about what you're geeking out about, but with who Creating your Rolodex of connections without a funnel Giving people a reason to trust (and buy from) you This interview is a recording from the Obvious Choice Business Summit. Y...
Feb 21, 2024•58 min•Season 5Ep. 184
When you've been running on all cylinders for an extended period of time, you may run face first into the metaphorical wall. But is burnout necessarily a bad thing? The third arm Balancing staying relevant versus being omnipresent Bad for the ego, good for the wallet -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com . The Obvious Choice ...
Feb 19, 2024•46 min•Season 5Ep. 183
We're often winging it when we first start our businesses. This works great for a while, but when you reach the point where you want to scale, you have to turn your business into a well-oiled, fine-tuned machine. The heuristic to use to help you focus on the right clients Identifying your client containers to hire help Using If-Then statements to build a scalable process -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel...
Feb 16, 2024•23 min•Season 5Ep. 182
Everyone knows that success is a mixture of hard work and a little bit of luck. The question becomes - how do you choose which hard work to do so that when luck does come knocking, you can capitalize on it? Staying in your lane and what's more important than what you do The best marketing education you can get Where to place your bets This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all re...
Feb 14, 2024•54 min•Season 5Ep. 181
Social media does have a place, but your business's success shouldn't depend on you saying something great on the internet today. Why one of the most successful marketing ads of 2023 caused a CEO to resign What customers and avocados have in common The three types of content that matters -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com ...
Feb 12, 2024•57 min•Season 5Ep. 180
When your ideal client has an outcome with a deadline, such as getting ready for a wedding, how you connect with them is very different. Deadline transformation clients are like avocados Meeting your ideal client at exactly the right moment Marketing lessons from a play couch company -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com . Th...
Feb 09, 2024•19 min•Season 5Ep. 179
Success is hard work with a hefty dose of luck. You can't control the luck part but you can certainly stack the odds in your favor. Creating more success with satisficer clients The behind-the-scenes work that no one tells you Using glorious inefficiency to your advantage This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all revenue goes to charity). -- Hosts: @itscoachgoodman @fitnessjones...
Feb 07, 2024•1 hr 9 min•Season 5Ep. 178
Projects that won't reap a reward for a long time are the hardest to stay consistent with. Sticking with it won't ever be easy, but there are ways to make it a little less hard. What to tie into your project milestones to keep you motivated How to solve your specific, nuanced problems How to know if you should tackle a project or not -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5...
Feb 05, 2024•59 min•Season 5Ep. 177
Most of your clients will come from lurkers - people who have rarely, if ever, engaged with your content. Getting those lurkers to come out of hiding can seem tricky, but it's absurdly simple. Balancing lurkers vs. likers content Analyzing outlier content to drive conversion Rotating nails, to be specific, while catching a wider net of clients -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, hig...
Feb 02, 2024•20 min•Season 5Ep. 176
It feels like everyone else has the secret code when it comes to creating content that makes people buy. There's no secret, but there is a key component you might be missing. Using The Wine Test to help people remember you Testing the forest before the leaves One marketing lesson from The Bachelor you can hook your audience with This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all revenue ...
Jan 31, 2024•56 min•Season 5Ep. 175
Marketing feels so inhuman these days. What's worse? It doesn't feel like it moves the needle much. The HOMS approach will both feel more natural and be far more effective. Finding your family circle and The Mirage of Immediacy Growth hacking "The Best of Etobicoke" Bringing the metaphorical coffee -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5reps...
Jan 29, 2024•41 min•Season 5Ep. 174
How you talk to your audience when they're at the top of your funnel is very different than how you talk to them in later stages. A mismatch here can create a big bottleneck in your business. What potential clients want to hear versus what you want to share A big question to answer to help drive content direction How to determine the big concerns of your ideal client -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up ...
Jan 26, 2024•22 min•Season 5Ep. 173
A strong, long-lasting career takes patience and forethought. Our guest, Andrew Coates, is one of the fitness industry's best examples of earning long-term career capital by leveraging social media. Answering the question, "What should I do next?" How to be prepared for when opportunity strikes Dealing with content performance whiplash This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all r...
Jan 24, 2024•59 min•Season 5Ep. 172
Jonathan and Michael Kurkowski from The Strength Connection podcast discuss 20 mindset shifts that need to happen if you're going to become The Obvious Choice. Beating computers with strategic human inefficiency Professionalism is a lie that needs to die The difference between overthinking and thinking things through Be sure to check out The Strength Connection podcast. -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel ...
Jan 22, 2024•53 min
How do the people who put out massive amounts of content while getting a ton of engagement do it? There's a method to the madness. Using the Leap Frog Effect on content planning Talent scouting to grow your network What to use instead of "DM me for coaching" -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com . The Obvious Choice podcast i...
Jan 19, 2024•1 hr 12 min•Season 5Ep. 170
What does it look like when you follow The Obvious Choice philosophy? Jonathan walks us through his conversation with a construction scientist who is building a consultancy business but needs guidance on what direction to go in. Researching the perfect, profitable niche market that also allows for expansion Building the marketing plan for getting clients (without social media) Discovering additional income stream opportunities -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me --...
Jan 17, 2024•51 min
The more complicated the solution, the better it will work - right? Not quite. The trick is asking the right questions to find the far more simple (and effective) solution. Why your potential clients are like the 85% of people who didn't use seatbelts in 1983 Problem: You're selling cassettes to people without a cassette player Building a multi-million dollar referral machine without social media -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, lea...
Jan 15, 2024•52 min•Season 5Ep. 168
When your business offers a premium service, matching your content and branding becomes more important than ever. Bridging the gap of clients wanting to lose weight versus needing deep health 5-part framework for creating content that connects with high-end clients When you don't want to show your face on camera -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newslette...
Jan 12, 2024•25 min•Season 5Ep. 167
Jonathan and Michael Kurkowski from The Strength Connection podcast discuss 20 mindset shifts that need to happen if you're going to become The Obvious Choice. Why we are all amateurs, and why some excel while others flail Irrational passions and why authenticity isn't enough on its own Avoiding being an accidental entertainer instead of a coach Be sure to check out The Strength Connection podcast. -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, l...
Jan 10, 2024•56 min•Season 5Ep. 166
When you're already questioning your prices, it's soul-crushing to hear "you're too expensive" objections from a potential client. Luckily, this is a great objection to get when you know how to manage it. Your 3-part response to a potential client saying, "You're too expensive" Two questions and one phrase to help you get ahead of "You're too expensive" Better identify if they're your perfect client with your Golden Question -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- J...
Jan 08, 2024•53 min•Season 5Ep. 165
If you feel like you've accidentally pigeonholed yourself with your packages, there's a way to fix it so you can serve your target market in more than one way. Create a repeatable marketing rhythm by creating containers Becoming a champion for your community Building a marketing plan outside of social media -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at ...
Jan 05, 2024•24 min•Season 5Ep. 164
If you fantasize about traveling the world for several months, especially with kids, you probably feel overwhelmed at how to even approach it. There are a lot of things to consider, but it's not as complicated as you may think. Not getting royally ripped off when exchanging currency (and the best place to hide your cash) The weird way to figure out where to live How to handle school when you have kids -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers...
Jan 03, 2024•55 min•Season 5Ep. 163
Instead of trying to ride the waves of fads, learn how to create your own reliable success. Success is ordinary and dull Think less like an engineer and more like a philosopher Four elements to finding your good -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com . The Obvious Choice podcast is presented by QuickCoach - free, professional ...
Jan 01, 2024•1 hr 4 min•Season 5Ep. 162
When you don't represent your ideal client, you may wonder if it's a mistake. Here's how to figure it out. Finding the connection between you and your ideal client The 2-part plan to finding your niche Finding natural allies to partner with -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com . The Obvious Choice podcast is presented by Qui...
Dec 29, 2023•20 min•Season 5Ep. 161
Your time is finite and valuable. When you create something, it should serve you more than once. Creating work that compounds over time Your content will crush it if accomplishes these two things Building a monopoly fast -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com . The Obvious Choice podcast is presented by QuickCoach - free, prof...
Dec 27, 2023•1 hr 3 min•Season 5Ep. 160
When starting a coaching business or building a new product, it's easy to want to focus on doing "pedestal" activities when really you should be teaching your monkey to juggle fire. Making your beer taste better Being happy when people steal your work Doing more than showing up to the bar -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com...
Dec 25, 2023•53 min•Season 5Ep. 159
