176 | (HOT SEAT) Turning Lurkers Into Clients
Feb 02, 2024•20 min•Season 5Ep. 176
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Episode description
Most of your clients will come from lurkers - people who have rarely, if ever, engaged with your content. Getting those lurkers to come out of hiding can seem tricky, but it's absurdly simple.
- Balancing lurkers vs. likers content
- Analyzing outlier content to drive conversion
- Rotating nails, to be specific, while catching a wider net of clients
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