If your lead generation feels unreliable and DM conversions are low, it's time to take a look at your content to make sure it's connecting with your intended audience. How to find your core message The Bed of Nails Paradox Squeezing too much into one 'container' -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com . The Obvious Choice podca...
Dec 22, 2023•19 min•Season 5Ep. 158
Have you been wracking your brain trying to figure out how to get new clients? Then it's time to try the Founding Client Challenge. Five ingredients for a successful launch How you'll know you've chosen the wrong market How to reach out to people without being weird -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com . The Obvious Choice p...
Dec 20, 2023•57 min•Season 5Ep. 157
Getting clients to see the value in what you do feels tricky. The truth is, it really isn't. You just need to take a different approach. Avoiding the phone bill approach Three factors in customer satisfaction The Bed of Nails Paradox -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com . The Obvious Choice podcast is presented by QuickCoach...
Dec 18, 2023•42 min•Season 5Ep. 156
You've created fantastic lead magnets but aren't getting as many requests for them as you'd hoped. Fix how you pitch your lead magnets and watch your DMs blow up. What works better than a post to get responses The framework to write convincing posts One thing to do after a post goes viral -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com...
Dec 15, 2023•33 min•Season 5Ep. 155
In order to grow, we sometimes have to ask ourselves some tough questions. Where comfort is breeding guilt and holding you back Who you're comparing yourself to and the standards you judge yourself against Accepting who you are and not who you think you ought to be -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com . The Obvious Choice po...
Dec 13, 2023•52 min•Season 5Ep. 154
If you've been struggling with the direction of your business and getting clients, the way to fix it is a lot more simple than you think. What's better than being the best? The 4-part checklist to choosing a good market Finding your SNASA -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com . The Obvious Choice podcast is presented by Quick...
Dec 11, 2023•51 min•Season 5Ep. 153
Posting on Instagram and hearing crickets is common. There's one huge mistake you're probably making. Luckily, it's a super easy fix. Podcasting vs. Instagram for lead generation Nobody buys coaching because you posted shoulder mobility drills The easy content tweak to dramatically improve engagement and lead generation -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY n...
Dec 08, 2023•29 min•Season 5Ep. 152
Jonathan sits down with Louis Grenier from Everyone Hates Marketers and shares how he got through the toughest moment in his business. The two changes in staffing that changed everything for the better Avoid the mistake really smart people make Starting over at day 1 Be sure to check out Everyone Hates Marketers. -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newslett...
Dec 06, 2023•46 min•Season 5Ep. 151
Whether you're new to online training, growing your client list, or knocking it out of the park - use these laws to help you get started, grow, and keep yourself grounded. Numbers are the exit door from the sales rollercoaster Start as a garage band The strength of weak ties -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com . The Obvious...
Dec 04, 2023•1 hr•Season 5Ep. 150
Creating content takes forever. The last thing you want is to only use it once. You need a system to get more out of every piece of content. Learn how the big content producers pump out high-quality content fast and repeatedly. The podcast repurposing method that isn't effective anymore - do this instead An extra incentive to offer to prompt DM's from leads The content with a long shelf life and that's repeatable -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ ...
Dec 01, 2023•18 min•Season 5Ep. 149
Too much knowledge could be hampering you from making progress in sales and marketing. Listen in on the presentation Jonathan gave for The Sports Nutrition Association to help coaches make better marketing choices. The marketing lesson from Thomas Edison you must try How 90% of sales happen and is perfect for coaches who hate social media The 4 stages of posting content (and why you never leave stage 2) -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblaze...
Nov 29, 2023•1 hr 3 min•Season 5Ep. 148
The information economy has been made to be addictive. Along the way of stockpiling information, you may be implementing things that aren't the right choice for you. Their 'now process' versus 'how they got there' process Protecting yourself from taking bad advice that sounds good No, you're not doing "professional development" -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS ...
Nov 27, 2023•43 min•Season 5Ep. 147
After your first launch is a major success, you wonder if you can replicate the success. Why your first launch success is an outlier Don't make this mistake after launch How to follow up with previous leads -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com . The Obvious Choice podcast is presented by QuickCoach - free, professional softw...
Nov 24, 2023•6 min•Season 5Ep. 146
JONATHAN FIXES HIS MIC. Being informed is great, but there's a point where it hurts you more than it helps you. Optimistic ignorance can be the path forward to getting more done and having more success. The loss of innocence of invention You need to learn 5 Leap Frog skills and the ratio of Leap Frog skills to industry skills. Amplify what you learn using Leap Frog Learning -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who f...
Nov 22, 2023•51 min•Season 5Ep. 145
Mental blocks or lack of inspiration can get in the way of being creative. Learn how to get out of a creative rut and find your version of selling bandaids on a bus. Give your little kid an unplugged gaming controller Getting out of your own world without needing a plane ticket - or leaving your couch Learning to spin content on the 1's and 2's and using your offline social media channels -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, an...
Nov 20, 2023•38 min•Season 5Ep. 144
It's exhausting to keep up with leads in DMs. Having to remember details and following up with people for months. It's no wonder it's one of the first jobs coaches are excited to hire for. How do you do it and make sure they're good? The most important job you'll hire What most people miss when DM'ing The type of payment structure to implement -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, hig...
Nov 17, 2023•18 min•Season 5Ep. 143
Rodale tested headlines in Women's Health, Men's Health, Prevention, and Runner's World magazines over several years. Seven battle-tested formulas generated the most engagement. Now, you can steal them to use for yourself. Two magic words that get lots of clicks The headlines that engage more for men and for women Find what's having its cultural moment -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low st...
Nov 15, 2023•36 min•Season 5Ep. 142
Content success seems to be in fits and starts - random, even on the best day. How do you give it a kickstart and keep up the momentum? Make sticky content so people stay longer How to think about content and experiment to try Why naming affects content shareability -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com . The Obvious Choice p...
Nov 13, 2023•48 min•Season 5Ep. 141
As your business grows, you'll start looking to hire. The hard part is figuring out what exactly you should be hiring for. Deciding on what to offload first "But they're not me." Justifying raising prices -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com . The Obvious Choice podcast is presented by QuickCoach - free, professional softwar...
Nov 10, 2023•24 min•Season 5Ep. 140
Every coach struggles with knowing their worth. To be worth more, you offer more things to more people. This expansion is actually hurting your worth, not increasing it. Protecting your inputs and why being turned down can be a compliment The reason why you're getting price objections Why people will choose you over the next coach -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 RE...
Nov 08, 2023•37 min•Season 5Ep. 139
At one point, you have to call it. You've read enough books, taken enough courses, and researched enough. Know when enough is enough, and it's time to take action. Using data to go from assumptions and ideas to a successful product Testing your hypothesis to see if what you're building is something people will buy Why you'll never be 100% sure and taking the leap anyway -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel ...
Nov 06, 2023•1 hr 2 min•Season 5Ep. 138
Going from in-person training to online can be a bit of an awkward transition. Everything from managing your schedule to content creation can feel a bit jumbled, but it doesn't have to be. Easing the transition from in-person to online Clipboard trick for content generation Keeping momentum by keeping this thing in arm's reach Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRID...
Nov 03, 2023•13 min•Season 5Ep. 137
When your attention, time, and energy is constantly bombarded, it's easy to lose your way. Finding your way back is a lot more obvious than you might think. Don't turn a blind eye to the signs in front of your face Normal gets you nowhere Good enough. Close the book. Implement. -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com . The Obvi...
Nov 01, 2023•1 hr 5 min•Season 5Ep. 136
You've built the perfect schedule but keep falling off track. The perfect schedule isn't meant for you to adhere to perfectly, but to know what to get back to when you do fall off. The trick is knowing how to find your way back. Protecting your Golden Hours and Schrödinger's Fire Don't put the nail in the wall yet The broken skull and other grounding momentos -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our...
Oct 30, 2023•55 min•Season 5Ep. 135
It can feel like everyone is doing more, better, faster than you. It can make you wonder, "What if my lead well goes dry?" It's not "a" person who is moving faster than you The biggest thing you should figure out how to do next How to court potential new hires -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com . The Obvious Choice podcast...
Oct 27, 2023•14 min•Season 5Ep. 134
Being ambitious is often praised and is a source of pride for a business owner. There's a line where it goes into reckless territory. Be sure you know how to recognize the line before you cross it. True Ambition vs. Chaotic Ambition and how to tell the difference Being tactic driven is causing you to chase your tail A broken clock is right twice a day -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low str...
Oct 25, 2023•42 min•Season 5Ep. 133
Three types of investments are needed for business success. Everyone does two of them but there's one you're probably missing, and it's holding you back. Get an emergency plane in 5 hours Catching a rising star Get bigger rewards for your effort -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com . The Obvious Choice podcast is presented b...
Oct 23, 2023•45 min•Season 5Ep. 132
The best time to hire someone to share your work load is before you're bursting at the seams. But how do you find, hire, and onboard another coach so you can buy your time back? The best person to hire is right under your nose Why hiring a new coach is a kick in the ego nuts Which clients should go to your new coach versus you -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS F...
Oct 20, 2023•17 min•Season 5Ep. 131
Conventional wisdom is not to try to impress your peers when creating content. That's only half right. There's benefit to becoming the expert among your peers, but not through your content. You'll want to tackle that differently. The IIIAF drug everyone is addicted to The most messed up thing about being named one of the 45 best trainers in the world Being the best has nothing to do with actually being the best As promised from this episode, you can buy Jonathan's Secret Marketing Newsletter her...
Oct 18, 2023•47 min•Season 5Ep. 130
Some books are so impactful that you revisit them over and over. Jonathan reviews the four best sections from a book he revisits frequently - The Ultimate Sales Machine. 3 of the 6 steps for better time management principles you should try How to strategize instead of throwing spaghetti at the wall to see what sticks Turning people who aren't ready to buy yet into ready to buy -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches wh...
Oct 16, 2023•49 min•Season 5Ep. 129
