The Obvious Choice - podcast cover

The Obvious Choice

Jonathan Goodmanredcircle.com
Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays along with short, business hotseats every Wednesday.
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Episodes

128 | (HOT SEAT) What Local Marketing Means

Using social media to grow your business isn't for everyone. Learn what local marketing can look like so you never have to send another DM if you don't want to. Using community charity events to indirectly attract your ideal client How to divide and conquer events to boost attendance Be open to the possible outcomes of what you try -- The Obvious Choice is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. QuickCoach de...

Oct 13, 202316 minSeason 5Ep. 128

127 | The Leap Frog Effect For Better Focus

People love to tell you that you need to focus - but how TF do you actually focus? Overcoming homeostasis to get to the next level Pick up new skills faster Navigating the insane amount of information -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com . The Obvious Choice podcast is presented by QuickCoach - free, professional software fo...

Oct 11, 202344 minSeason 5Ep. 127

126 | The Unexpected Influences Behind Jonathan's Success (Part 2)

The discovery process that let to the decisions that Jonathan made. Running a business while living in a cave is hard From a janky Power Power slide show to a course that's lasted over a decade Ren coaches Jonathan on how to show up every day and not stress -- The Obvious Choice is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. QuickCoach delivers a streamlined, good-looking program every time. Join 32,000+ users an...

Oct 09, 202348 minSeason 5Ep. 126

125 | (HOT SEAT) The Fitness Magician

You don't have to choose between keeping your in-person job or going fully online. You can have the best of both worlds. The best way to be professional online, have more fun and attract more clients Not relying on friends and family to share your social media posts Be clear instead of cute when asking for clients and talking about what you do -- The Obvious Choice is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Q...

Oct 06, 202317 minSeason 5Ep. 125

124 | The Unexpected Influences Behind Jonathan's Success (Part 1)

Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This summit features 30 speakers ranging from $100M business owners, 7-figure mompreneurs, and leaving authors / researchers on happiness, focus, attention, and family. -- After going from trainer to owning multiple multi-million dollar businesses, Jonathan has learned that if you allow yourself to wander a little aimlessly and be curious, you'll find su...

Oct 04, 202355 minSeason 5Ep. 124

123 | The 4 Big Buckets of Wealth Management

Financial gurus will tell you what to do, but often don't share how they're growing their own wealth. During this special presentation for his Online Trainer Mentorship program, Jonathan dives deep and shares how he makes, keeps, and grows his money. How to rest well at night, regardless of what happens in the world The pie-in-the-sky bet and the nostalgic, just-for-fun investment The dumb luck decision that made a huge difference -- The Obvious Choice is presented by QuickCoach - free, professi...

Oct 02, 20231 hr 6 minSeason 5Ep. 123

122 | (HOT SEAT) 15 Clients Away From Financial Freedom

Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This summit features 30 speakers ranging from $100M business owners, 7-figure mompreneurs, and leaving authors / researchers on happiness, focus, attention, and family. -- As you grow your business while working a "day job", you might find yourself in a state of limbo where you're transitioning from your regular job to your business full time. You may no...

Sep 29, 202320 minSeason 5Ep. 122

All About the Obvious Choice Business Summit

Simplify Your Business by Becoming The Obvious Choice! --> www.obviouschoicesummit.com Please register for the Free Virtual Summit Event, October 6-8. 100% for charity. Speakers include: Ben Patrick (Kneesovertoesguy) Jason Feifer (Editor in Chief: Entrepreneur Magazine) UJ Ramdas (Creator: 5 Minute Journal) Dr. Gloria Mark (Chancellor's Professor: University of California) Rachel Rodgers (Founder: HelloSeven) Michael Easter (Author: Comfort Crisis) Dandapani (Hindu Priest) Dr. John Berardi (...

Sep 28, 202310 minSeason 5Ep. 999

121 | 3 Changes That Made Starbucks Millions

Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This summit features 30 speakers ranging from $100M business owners, 7-figure mompreneurs, and leaving authors / researchers on happiness, focus, attention, and family. -- Instead of chasing new clients, look for opportunities to sell more to your current clients by understanding their customer lifecycle. How you're hurting your hourly rate when creating...

Sep 27, 202336 minSeason 5Ep. 121

120 | 50k IG Followers in 30 days

Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This summit features 30 speakers ranging from $100M business owners, 7-figure mompreneurs, and leaving authors / researchers on happiness, focus, attention, and family. -- Your social media strategy will change based on your business's immediate needs. Understand your current goal and you can shape your strategy. Why having followers is important for som...

Sep 25, 202347 minSeason 5Ep. 120

119 | (HOT SEAT) Client Spotlights Without Half-Naked Photos

Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This summit features 30 speakers ranging from $100M business owners, 7-figure mompreneurs, and leaving authors / researchers on happiness, focus, attention, and family. --- Coach Instagram feeds are littered with half-naked before and after photos of clients. If that's not your vibe, how do you show clients transformations in a way that doesn't make you ...

Sep 22, 202319 minSeason 5Ep. 119

118 | Your Competition Is Netflix

Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This summit features 30 speakers ranging from $100M business owners, 7-figure mompreneurs, and leaving authors / researchers on happiness, focus, attention, and family. -- If you think that there's a lot of competition and it's costing you clients - you're right. It's just not the competition you're thinking of. Learn 8 questions you can use on sales cal...

Sep 20, 202350 minSeason 5Ep. 118

117 | How To Ask For Things From People You Admire (A Playbook)

Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This summit features 30 speakers ranging from $100M business owners, 7-figure mompreneurs, and leaving authors / researchers on happiness, focus, attention, and family. --- Take the scaries out of asking someone you admire to do something for you. You might still hear no sometimes, but you can dramatically increase your odds of them saying yes. Figuring ...

Sep 18, 20231 hrSeason 5Ep. 117

116 | (HOT SEAT) Anxiety After Success

Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This summit features 30 speakers ranging from $100M business owners, 7-figure mompreneurs, and leaving authors / researchers on happiness, focus, attention, and family. -- You're hitting record sales and instead of feeling excited, you're waiting for the other shoe to drop. Protect the new wealth that you're accumulating and get clients to celebrate them...

Sep 15, 202315 minSeason 5Ep. 116

115 | $500k/yr. 1,400 followers. Meet Melissa.

Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This summit features 30 speakers ranging from $100M business owners, 7-figure mompreneurs, and leaving authors / researchers on happiness, focus, attention, and family. --- Melissa is the online fitness coach everyone wants to be when they grow up. Learn how she shifted from making $8k/month in-person to $70k/month online with just under 1,500 Instagram ...

Sep 13, 202354 minSeason 5Ep. 115

114 | How To Save Refund and Cancellation Requests (Greatist Hits)

Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This summit features 30 speakers ranging from $100M business owners, 7-figure mompreneurs, and leaving authors / researchers on happiness, focus, attention, and family. --- You may make transformations happen, but you are still in the customer service industry. How you handle these sometimes difficult conversations is crucial. What a refund request actua...

Sep 11, 202320 minSeason 5Ep. 114

113 | (HOT SEAT) Lead Generating Machine With Networking

When you win an award or are asked to speak at an event, how do you use that opportunity to get more leads? Capitalizing on winning an award or speaking at an event Identifying natural allies to network with Building a Code of Honor Community -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your f...

Sep 08, 202316 minSeason 5Ep. 113

112 | Sales Strategy From The Meat Truck Guy (Greatest Hits)

Posting how-to videos not generating clients? Let's revisit a previous episode starring The Meat Truck Guy ™ and his genius sales strategy. The number one way to sell (as long as your product doesn't suck) How to get the market to yourself and stand out How to have the confidence of this illegitimate 12-year-old tour guide -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-lo...

Sep 06, 202352 minSeason 5Ep. 112

111 | 99% Of Influencers Are Full Of Shit (Greatist Hits)

Modeling your business using advice from an influencer who seems to have a big following online probably isn't the best idea. Knowing when you can and can't trust an influencer What influencers say to do vs what they did to grow their business What you have to give up in order to get what an influencer has -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetica...

Sep 04, 202317 minSeason 5Ep. 111

110 | (HOT SEAT) Simple and Consistent Lead Generation

Feast or famine leader generation can have you Googling for the best way to make it consistent. There isn't a best way, but there is a better one. Separating the purpose of your social media channels and your newsletter A blueprint to find the perfect ethical bribe to offer What to do and say after someone opts into your ethical bribe -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by deliveri...

Sep 01, 202320 minSeason 5Ep. 110

109 | Viralnomics

Get people talking about your business with these four big ideas to increase awareness, engagement, and sales. Understanding and using desire paths for better engagement Everyone is addicted to the IIIAF drug and how you can use it Manufacturing your own luck by focusing on weak ties -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every...

Aug 30, 202332 minSeason 5Ep. 109

108 | 6 Things The Public Doesn't Get About Trainers (But Should)

There are a lot of things that clients just don't "get" about trainers. These are the 6 things we really wish clients would understand. What trainers care about more than a client's measurable goal How sainthood and poverty are related What trainers have gone through to get where they are (and why they should charge more than they do) -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by deliveri...

Aug 28, 202343 minSeason 5Ep. 108

107 | (HOT SEAT) $112,000/month And Under Pressure

You did it! You hit a new sales record but now what? Between hitting your big, scary goal and feeling burnt out, it's hard to know what to do next. You can't grow your social media and your business at the same time while keeping your sanity The difference between who you sell to and who you serve Maintenance mode isn't just for fitness goals -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by ...

Aug 25, 202319 minSeason 5Ep. 107

106 | 2,500 followers, but a sale? Not one.

If you're not getting sales on social media, the solution isn't more followers. There are two BIG reasons why you're not getting sales. Why more followers won't solve your sales problem Two things that explain a 0.12% conversion rate What to do if you need clients now -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,0...

Aug 23, 202352 minSeason 5Ep. 106

105 | Get What You Want By Asking Better Questions

Your ability to ask a quality question directly improves your ability to get help, get others to do things for you, convert leads, and coach clients. Take your question-asking skills from meh to impactful. Why your questions aren't getting you what you want and what information you should include when asking good questions How to delight and author or podcast guest you admire when you ask a question How asking good questions translates to working with clients, getting leads, or scaling your busi...

Aug 21, 202340 minSeason 5Ep. 105

104 | (HOT SEAT) The Process To Find Your Weird

Everyone keeps telling you to be unique but, uh - how do you do that? Especially if you don't want to be offensive or divisive. How to build trust that doesn't give you the ick What's your beige flag? Finding your weird connection with everyone you meet -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and c...

Aug 18, 202316 minSeason 5Ep. 104

103 | Over-Busy, Under-Results? Listen Now.

You can be doing a good job but not see results. It's time to learn to re-prioritize your tasks so you can be less busy while getting more results. The Intel-inspired question you should ask yourself to evaluate your business How to start from scratch and build back up Why it feels like you're busy but not seeing tangible results -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a ...

Aug 16, 202352 minSeason 5Ep. 103

102 | Stop Working "On Your Business"

Instead of taking a shotgun approach to your business, make bigger impacts with laser-sighted precision. Sprints aren't just for cardio The most important skill to get good at (out of 7) Why your content doesn't convert and how to figure out how to fix it -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and...

Aug 14, 202346 minSeason 5Ep. 102

101 | (HOT SEAT) 17 Years In And I'm Nothing Special

When you've been in the industry for a long time and have seen it all, it's easy to feel like there's nothing special about what you do. You couldn't be further from the truth. Leveraging decades of experience to stand out Responding to popular "advice" without putting others down Having fun and connecting with others by poking at yourself -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by del...

Aug 11, 202324 minSeason 5Ep. 101

100 | A Few Stories

If you want more opportunities, creativity, and oomph in your business - start collecting more life experiences. Get better at marketing before doing it for yourself A one-word experiment that led to finding a soulmate in 2 1/2 weeks and how it applies to your business The best way to learn -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean progra...

Aug 09, 202358 minSeason 5Ep. 100
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