Walk before you run. Focus on nailing the easy stuff first before you optimize. Make converting content to leads easy The difference between information that can be communicated and sold versus useful Digging into why you might be focusing on the wrong things (and how to fix it) -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time...
Aug 07, 2023•54 min•Season 5Ep. 99
In your attempts to be professional, you may find yourself attracting the wrong clients. Before you revamp your target market, try these ideas first. Redefining "professionalism" for more authenticity What to focus on more than the demographics of your clients Try this exercise if you identify with your ideal client so you can tell more relatable stories -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of wha...
Aug 04, 2023•17 min•Season 5Ep. 98
Feeling displaced as AI and tech innovations explode? Before panicking, remember: the human touch will always be needed. Fear of tech advancement is a story as old as time Stop attending other parades Your human inefficiencies are what make you valuable -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and c...
Aug 02, 2023•49 min•Season 5Ep. 97
You're making less money now than you did last year if you haven't raised your prices. It may seem scary to tell your clients prices are going up, but it doesn't have to be. How to know when it's time to raise your prices and why "I just want to help people" is a cop-out How to communicate your price raise with clients Make it easier for leads to buy more expensive packages by switching from "so what" to "so that" -- The Obvious Choice is presented by QuickCoach.Fit, free professional software f...
Jul 31, 2023•51 min•Season 5Ep. 96
You have a client you absolutely love. In a perfect world, you'd have 100 clients just like them. So how do you do that? Diving deeper into the details of your ideal client The ethical bribe that acts as a bat signal The difference between generating traffic and capturing it -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Jo...
Jul 28, 2023•13 min•Season 5Ep. 95
Let's face it - you might be overcomplicatiung things just a smidge. Take a step back, simplify your business, and regain your sanity. What ability you might be overestimating when creating your business Mistakes you're making in creating products and packages How long you should test your methods before switching gears -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looki...
Jul 26, 2023•47 min•Season 5Ep. 94
Are you super focused on getting new clients? Get a bigger ROE (Return On Effort) by focusing on referrals and renewals. The 5-minute magic activity that creates a renewal culture When you should first ask for a renewal Get referrals without ever asking your clients for them -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Jo...
Jul 24, 2023•57 min•Season 5Ep. 93
You've connected with local doctors, and they're referring you to clients. Now what? Letting things burst at the seams before solving imaginary problems Making referrer's lives easier and using existing connections to make new ones Creating a community around your network -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join ...
Jul 21, 2023•17 min•Season 5Ep. 92
Going from killing it in your business to finding yourself at the bottom of a hole sucks. The good news is - there is a way out. Rapid rise, ego inflation, and hitting rock bottom How to cut the dead weight and refocus Shedding the ego and starting back at first principles -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join...
Jul 19, 2023•49 min•Season 5Ep. 91
Hiring help using conventional wisdom as a small business creates unnecessary work. It's a lot more simple than you think. Why you shouldn't be doing interviews What you do and don't need to know when hiring someone Where to actually find people to hire -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and c...
Jul 17, 2023•55 min•Season 5Ep. 90
Having the same conversations with the same people over and over again? It's time to look at your social media to ensure you're actually attracting your ideal clients. Communicating clearly who you're for and telling stories your ideal client can seem themselves in Stop, collaborate...and grow. Skyrocket the number of conversations you have using social media stories -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the...
Jul 14, 2023•15 min•Season 5Ep. 89
Save time, endure less stress, and create a brighter future with faster decision-making. Future-proof your ideas How to swing the odds in your favor consistently 3 topics to understand that gives you a head start no matter what you do -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit unboundmerino.com and use code GO...
Jul 12, 2023•58 min•Season 5Ep. 88
You're bombarded with decisions to make every day. Half the battle is knowing the right questions so you can make them faster while avoiding responding too emotionally. The two systems your brain uses to make decisions 4 questions to filter your decisions through The one thing you should nail -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean prog...
Jul 10, 2023•53 min•Season 5Ep. 87
Creating content taking up a lot of time? You want to make sure it's doing as much work for you as possible. How long it takes to create good content and why Avoiding competing with full-time content creators Worries about repeating content -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your fre...
Jul 07, 2023•22 min•Season 5Ep. 86
Good luck doesn't just happen - you have to help it along. "Live today like it's your last" attitude may be causing more harm than good Knowing your impactful daily tasks Resetting expectations based on your season of life -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit unboundmerino.com and use code GOODMAN to get...
Jul 05, 2023•55 min•Season 5Ep. 85
If you're waiting to launch a new service or business, you need to hear this: There is such a thing as being too prepared. The "worst" business advice you should take Your business priority sequence Optimistic ignorance is the key to getting things done -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and c...
Jul 03, 2023•58 min•Season 5Ep. 84
When sales are down and things just aren't running smoothly, it's easy to get stuck in a rut. When that happens, it's time to get re-inspired and re-energized. Clarifying your vision by focusing on 5-10% of your audience How to get creative and have fun Lessons from the latest Twitter trend -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean progra...
Jun 30, 2023•21 min•Season 5Ep. 83
Building a business can be lonely. Friends and family periodically root you on from the sidelines but don't follow through when you ask them to share or test something out. You're going to have to do this without their help. Here's how. Where everything's made up and the stats don't matter How to include others and collaborate to grow Why you're probably a year too late in marketing your business (and the smartest marketing approach you should take) -- The Obvious Choice is sponsored by Unbound ...
Jun 28, 2023•1 hr 2 min•Season 5Ep. 82
Love or hate it, CrossFit culture has a thing or two you can implement in your life and business. 3 questions to ask to determine if you should continue to do anything The 4 people involved in hostage negotiations (and why it matters in your coaching) Why CrossFit culture is so strong and what you can implement in your own business -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicki...
Jun 26, 2023•49 min•Season 5Ep. 81
"Maybe" is worse than hearing no from a lead. It's in everyone's best interest for them to pick a lane - yes or no. Your job as a coach is to help them choose and avoid getting stuck in "maybe." Understand where leads come from to know how to approach Three camps leads sit in and incentivize them to commit When things that used to work don't work anymore -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of wha...
Jun 23, 2023•19 min•Season 5Ep. 80
Acting like a big shot when you're small has zero advantages. Instead, the smaller your SAM, the bigger your advantage. How to target two different markets using Love Center's approach Clients don't decide to hire you because of your certs or how many clients you've helped. Focus on this thing instead. Why you struggled to create content and the question you should ask to figure it out. -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-n...
Jun 21, 2023•56 min•Season 5Ep. 79
While you struggle to get a few likes, others seem to have a firehose of attention on them. If you think you're competing with them, you've already lost. The single most important strategic decision you'll make in your business to get ahead The 3 unsexy things you can do to eliminate competition 3 reasons why big social media accounts can talk in generalities and crush it while you can't -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-...
Jun 19, 2023•56 min•Season 5Ep. 78
When a coaching business has two coaches, how do you divide the roles to maximize everyone's time and effort? When a lead wants to talk to a specific coach because one coach is the face of the business When half of the team hates social media Sniper approach versus shot gun approach to social media -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clea...
Jun 16, 2023•16 min•Season 5Ep. 77
After spending all of this time trying to solve hard problems, it's time to acknowledge that those aren't the right problems to solve. You just have to get out of your own way first. The only three ways to gain an advantage in this world The "negative" word that can be a great trait for business owners to have A thought experiment to reframe what type of expert you want to be and how to use that expertise -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12...
Jun 14, 2023•1 hr 9 min•Season 5Ep. 76
A lot of business owners approach delivering value backward. It's not the big "wow" things - it's doing the little things really well. Don't be committing the comb-over of personal training Two rules you can learn from the Flat Earthers and Fitness Nerd Forum communities Choosing your hill to die on wisely -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and requ...
Jun 12, 2023•53 min•Season 5Ep. 75
Do you ever wonder, "Where do I go from here?" Listen in and see what you can learn from David's situation. He built a podcast for surfers but was trying to figure out what the next steps are to get and convert leads. Creating a podcast to build a business, not to become a podcaster The one interview that breaks the dam 4 ways to generate leads with an interview-style podcast -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that r...
Jun 09, 2023•17 min•Season 5Ep. 74
Before you run out to buy fancy camera equipment because you think 4k videos add value, try these totally free ways to add value instead. Turning down sales Helping a mom not be embarrassed to take pictures Friction starts fires -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit unboundmerino.com and use code GOODMAN ...
Jun 07, 2023•56 min•Season 5Ep. 73
Are you constantly trying to optimize and be more productive? There are ways to do that, but most of the recommended methods are bunk. How to be in the top 95% of other businesses The time of day you need to protect the most to move your business forward How to create more brain space for more creative thinking -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and...
Jun 05, 2023•1 hr 2 min•Season 5Ep. 72
What should you do if your program concept doesn't quite land with your ideal client? You may not need to change everything, just shift your focus slightly. Using your hook to build your vision to help you connect with your ideal client Finding natural allies to get in front of your ideal client A fun, easy way to generate content your ideal clients will love -- The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears....
Jun 02, 2023•15 min•Season 5Ep. 71
Feel like you're always behind on what the next big thing is? Jonathan Goodman's got you. Listen in on this fireside chat from the Raise The Bar Fitness and Business Conference with Nick Lambe and Derek Mendoza. How to create your own crystal ball so you know what's coming next in the fitness industry The 17-year janky journey of content writing that led to Jonathan's success (and lessons you can take with you to make yours less janky) The 10% Principle to test if you're stuck between two target...
May 31, 2023•1 hr 23 min•Season 5Ep. 70
