Conventional wisdom may not be what works for your business. With 20/20 hindsight, Jonathan shares how his businesses work, where he's gone wrong, and how he's balanced having a life while making money with minimal stress. Why you should be doing things differently than the experts you admire The bad business decision Jonathan made that's paid off in all the ways that matter How acting like a Big Company™ led to less profit and how he fixed it -- The Obvious Choice is presented by QuickCoach.Fit...
May 29, 2023•50 min•Season 5Ep. 69
What's the one really difficult skill every business owner struggles with? Knowing what to do - and what not to do - yourself. How Shiny Object Syndrome is creating a mess in your business The best people to hire to alleviate pressure and get back time Whether it matters if it's "you" or someone else who is coaching clients The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-look...
May 26, 2023•17 min•Season 5Ep. 68
Meet Adam Bornstein: The behind-the-scenes genius behind strategy and growth for some of your favorite fitness websites, podcasts, and more. The two values that help you create your own luck Why Lebron's Supplement used counterintuitive positioning (and why it failed to cut through the noise) The health and fitness book everyone needs and why no publisher wants to publish it. Buy Adam's book: Most diets have something to sell. You Can't Screw This Up is designed to help you change for good. The ...
May 24, 2023•1 hr•Season 5Ep. 67
There are precisely 10,758,303 things you could be doing in your business. How do you know which to do? Figure out how to choose what to do and make success predictable, not a surprise. How to be a skeptical sleuth when listening to inspirational stories The outlier trait that makes your success less of a gamble 3 questions to ask yourself to figure out the "good enough" thing to do -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches...
May 22, 2023•49 min•Season 5Ep. 66
After 200 DMs, 8 calls, and only one or two people being Stephen's ideal client, he knew there was a disconnect. He needed to find a new way to reach his ideal client. Getting the "I fired my physio!" story It's about them, not you How to find where more of your ideal clients are hiding. -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program e...
May 19, 2023•15 min•Season 5Ep. 65
Taking the Field of Dreams approach to getting clients will have you hearing crickets. Learn how a coach signed up 18 clients for his 14-day paid challenge (without social media) and from the hiccups transitioning them from the challenge to his paid program. Choosing the right positioning and price to interest potential clients to buy What the "Mexican Jewelry" technique is and how you can apply it to your business Why health and fitness services are so hard to sell, and all of the logic in the ...
May 17, 2023•55 min•Season 5Ep. 64
Feeling frustrated with content? You may be doing the wrong thing based on the stage of your business. Why it's good to suck at creating content The two stages of content you'll definitely go through in your career The two stages of content you most likely won't go through - but maybe -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program ever...
May 15, 2023•58 min•Season 5Ep. 63
Getting a taste of success can leave you panicking. You want to capitalize on it because it feels like it could disappear if you don't. So what's a coach to do? The biggest mistake you're making when you start seeing success. A cool way to make your ethical bribe bring in more leads consistently. When things are going well, THIS is what you should be doing. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of wha...
May 12, 2023•14 min•Season 5Ep. 62
Step away from your social media. It's time to connect with people in your gym and get more clients using a few simple moves. How a high cost gym with 20,000 members and 20 personal trainers collectively fumbled to fill their client roster A human quirk to lean into that builds trust with people The lesson to learn from the trainer who objectively wasn't a "good trainer" but was training 45-55 clients a week -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fit...
May 10, 2023•51 min•Season 5Ep. 61
Social media shouldn't be the only tool you pull out of your toolbox. It's important to use it strategically, depending on what stage you are in your business. How your social media is more like a savings account rather than an ATM machine. The three types of content that you'll need in your social media. The four different groups you write content for (and why you may only ever write for the first two.) -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness...
May 08, 2023•1 hr 2 min•Season 5Ep. 60
Having conversations that don't lead anywhere can signal a disconnect in your content. Luckily, there's an easy fix. The difference between content that gets "likes" and that gets sales. A game to play to tell better stories to connect with your ideal client. How to deal with the fear of judgment when sharing your story. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking...
May 05, 2023•20 min•Season 5Ep. 59
The final episode in the 3-part series that's sure to give you a better perspective on everything from your business, life, and happiness. How overnight success happens and why people with big followings are still bartending to make ends meet. The only thing that should come first in your business before anything else and getting those first clients. Why everyone should write content but not for the reason you think and how not to write like a pompous ass. -- The Obvious Choice is presented by Q...
May 03, 2023•1 hr 6 min•Season 5Ep. 58
These aren't the same broad lessons that you hear repeated in different ways from so-called "pros." Check out these Not-So-Obvious lessons and see what you can apply to your business. Two internal "default settings" that you can use to avoid overthinking and anxiety. Four filters to use to approach buying and reading books so you benefit the most from them and save yourself time. The most counter-intuitive advice about being "professional" you'll ever hear. -- The Obvious Choice is presented by ...
May 01, 2023•52 min•Season 5Ep. 57
Telling your story sounds great in theory but how do you actually do it? One question you'll need to know the answer to. Two types of stories you need to tell. The trick to pulling out great stories. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit . -- Join 65...
Apr 28, 2023•20 min•Season 5Ep. 56
Most lessons are hard-earned through time and experience. Get ahead of the curve by incorporating these lessons into your business and life. Two ideas to bring more joy and get more results Two mindset shifts to feel more at peace Two ways to be happier in your business and your life -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-look, aesthetically clean program every ti...
Apr 26, 2023•53 min•Season 5Ep. 55
How to make more money, help more people, and have more freedom. OTA's been the leading course for online fitness and nutrition business and coaching foundations since 2013. In this episode, you'll learn: Whether it's right for your unique situation and goals. How it compares to other programs. All about the 'get clients' guarantee. The time commitment and what is included. The price of the program is increasing $400 on May 18th, 2023. If you want to get in before it does, please register at www...
Apr 24, 2023•58 min
Social media and content creation not your jam? That's okay. You don't need it. Advertising in your neighborhood (janky is better.) Being a walking advertisement in the right places. Using donation-based events for lead generation. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at...
Apr 21, 2023•16 min•Season 5Ep. 53
You might be your own worst enemy when it comes to getting results for your business and for your clients. Why we can't stop tinkering with things that are working How to reset client's expectations so they don't expect constantly changing programming How getting your clients results doesn't mean they're happy with working with you -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering ...
Apr 19, 2023•52 min•Season 5Ep. 52
Conventional wisdom for goal setting is wrong. It does serve a purpose - just not the purpose you think it does. Why goal setting is problematic What to focus on instead of goal setting How Goodhart's Law can help your clients (and your business) The Obvious Choice is presented by QuickCoach.fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your ...
Apr 17, 2023•49 min•Season 5Ep. 51
Tweeting up a storm but feeling stuck and considering adding another social media platform? If it ain't broke, don't fix it - going deeper instead of wider. How to be the "first to the scene" to get noticed more. Choosing accounts that share your vision to learn from. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+...
Apr 14, 2023•20 min•Season 5Ep. 50
It's guaranteed that you've heard this particular piece of business advice before and probably think you've done it well. We can almost promise that you haven't. The advantages of starting 3 sizes smaller How to prevent your market from price shopping What you have here is a failure to communicate (in their language) The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, ae...
Apr 12, 2023•51 min•Season 5Ep. 49
A client's excitement and motivation when they first start working with you is infectious, but it can lead to burnout and failure if you don't carefully manage it. Your job as a coach is to protect them from their good intentions and keep them grounded. One question to test your client's ability to follow through on their program. How to keep your clients engaged so they stick to their program long enough to reach their goals. Helping your clients understand the difference between the best way, ...
Apr 10, 2023•59 min•Season 5Ep. 48
Being the proverbial wallflower online is hard to get over. It's scary, but here's how to make it easier and more fun. Getting more comfortable by letting your geek flag fly. Blending your geekiness with fitness to create an extra special product. Leveraging your fellow geeks to grow your network and get more clients. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, a...
Apr 07, 2023•14 min•Season 5Ep. 47
You may be able to build an amazing program, but how are you at helping your clients play Life Tetris? Understanding the difference between the science and the art of what you do as a coach. How to prevent your clients from taking on too much. Protecting your clients from the domino effect of change. The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean...
Apr 05, 2023•51 min•Season 5Ep. 46
Your new client is at peak excitement and motivation when first signing up with you. Help them carry that momentum forward by making their next steps easy and clear. Two things every client needs to know when they start. Nine missteps to learn from Coach Charlie. A full onboarding process example to learn from. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aestheti...
Apr 03, 2023•58 min•Season 5Ep. 45
You market to one type of client, but a completely different kind signs up with you. Now what? How to split test your content to decide which path to take. Pay attention to the signs the Universe is sending you BONUS: Instead of trying to find new leads, do this instead. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,0...
Mar 31, 2023•15 min•Season 5Ep. 44
There's a difference between understanding your client's bodies academically and knowing their lived experiences. You'll have to do some extra work to learn what it's like to be them if you want to help them succeed. Understand the Seesaw of Empathy to take better care of your clients. How to learn to be more fluent in your client's language and experiences. One question you should ask all of your clients. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness ...
Mar 29, 2023•42 min•Season 5Ep. 43
Some of these may be tough to swallow, but they're worth thinking about. Being more productive ≠ yet another app or trying to "make money while you sleep." Where referrals and easy sales come from. Two things your clients don't give a rat's tail about. The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim...
Mar 27, 2023•1 hr 4 min•Season 5Ep. 42
You need more structure. In today's episode, Jon dives deep into the four elements of all coaching businesses. The secret isn't doing all of them. It's doing one of them at a time. Most coaches kind of work on all at the same time, which results in them working really hard and getting nowhere. What's the One Thing you need to focus on right now? Focus on that, then make a different thing your focus. And so on. By the end of this short episode, you will know what to focus on and get a behind-the-...
Mar 24, 2023•14 min•Season 5Ep. 41
Online coaching needs more than programming. Deliver a well-thought-out experience, and you'll see more client success - and money in your pocket. The one feeling you need to prevent your clients from feeling when they first sign up. Two ways to check in with clients to help you stay on top of their experience. How to get clients to refer you new clients (without bribing them) The Obvious Choice is presented by Quickcoach.Fit, free professional software for fitness and nutrition coaches that rai...
Mar 22, 2023•1 hr 9 min•Season 5Ep. 40
