The McClain Method - podcast cover

The McClain Method

John McClainwww.johnmcclain.co

Welcome to The McClain Method—the podcast for interior designers who are done playing small and ready to be seen.
I’m your host, John McClain—designer, business mentor, author, and your go-to branding bestie.


This isn’t about toss pillows or paint swatches. Around here, we dive deep into the business of design—mindset, marketing, visibility, systems, and everything in between.


So if you’re ready to build a bold, profitable, and well-run business that truly reflects your brilliance...

You’re in the right place. It’s time to let it shine.

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Episodes

19: Handling Confrontation With Communication & Body Language

Communication is essential to anyone in life, but especially important to business owners or anyone who serves others. Inevitably, confrontations will also occur in our business lives and we need to know what communication methods can best diffuse and ultimately resolve a confrontation. That's what I'm discussing in today's episode. Here are the topics for this episode: 1) My specific steps for handling confrontations 2) How to better your communication methods for the best outcome 3) Client Con...

Oct 25, 202333 minSeason 1Ep. 19

18: My BRAND NEW Learning Program Created For Interior Designers

I'm SO excited about this episode of The Designer Within podcast! It's chock-full of big news that I can't wait to share with you! My Design Success Academy is now open for it's Beta Launch! This has truly been a labor of love for me to revise my online education programs in a way to make them even more effective and easier to implement than ever! If you're not sure what a Beta Launch is, it's my way of getting even more feedback from you to make the official course launch in January 2024, that ...

Oct 19, 202335 minSeason 1Ep. 18

17: How To Best Serve A Luxury Design Client

Luxury...it means something different to everyone, but a lot of the definitions simply come down to the fact that someone is getting their heart's desires & wishes. In this shorty episode, I'm sharing some simple tips to follow when searching for and closing a luxury interior design client. You will learn: - How to move your own mindset out of the way to best serve your client - What luxury clients are looking for in a designer - How to service a luxury client AFTER the end of a project - Yo...

Oct 13, 202326 minSeason 1Ep. 17

16: High Point Market & Design Industry Insider Info You Need To Know!

Hey ya'll! Today, I welcome my friend and colleague in the design industry, Courtney Porter. In this super duper detailed episode, Courtney and I dish about SO many things in our industry, but all centering around High Point Furniture Market. Here are the fun topics we discuss in this episode: - What is the "new" luxury design market and how are designers & manufacturers addressing it? - What Courtney & I both love AND hate about High Point ;) - How our industry has changed with less arr...

Oct 05, 20231 hr 5 minSeason 1Ep. 16

15: How To Use Storytelling To Grow Your Business

Today we welcome Jude Charles as our guest on The Designer Within podcast! Jude is a author, filmmaker, and consultant, but more so he is a powerful storyteller who especially loves partnering with us Interior Designers (thankfully!) Jude helps entrepreneurs make money by using the power of storytelling. I truly loved this conversation because I too understand and value the power of a story. I first heard of Jude after he created a beautiful docuseries for my friend, LuAnn Nigara. Check that out...

Sep 28, 20231 hr 2 minSeason 1Ep. 15

14: Listen To Your Heart: The Power of Being Original

In this podcast episode, I am talking about listening to your heart. 💓 This could apply to all aspects of life, but for the purpose of this podcast, I am taking a sample of the first chapter of my book, The Designer Within, and diving deeper into Chapter 1 (also aptly called "Listen To Your Heart."💓💓 This episode is for both homeowners (clients) AND designers, so I want EVERYONE to listen up!💓💓💓 The first chapter of my book is my own home and I truly did listen to my heart when I was desig...

Sep 21, 202332 minSeason 1Ep. 14

13: Finding & Growing Your Brand With Jess Ponce

Well, it's here! My first episode with a guest! And this one is special. Today's guest is Jess Ponce, Jess is not only a great speaker, author, & brand coach, but he's also a friend with a direct connection to my book! Listen in to find out how. Here's what you will learn in this action packed episode FULL of good brand advice for a business of any size: What is your brand and how do you define it? The difference between large and small brands How to be confident when speaking about your bra...

Sep 15, 20231 hr 2 minSeason 1Ep. 13

12: Celebrating My Book & Revealing My Design Process!

Happy Bookiversary to Me! It's the one year anniversary of my book, The Designer Within, but for this anniversary, the gifts are for YOU! On this podcast episode, I am pulling back the curtain to why I wrote my book, what's inside it, and diving deep into the first portion of my book, which is my actual design process! In this episode, you will learn: My Detailed 6 Step Design Process How To Determine Your Own Design Style The One Component You Can Never Leave Out of a Design Plan How I Wrote My...

Sep 07, 202334 minSeason 1Ep. 12

11: How To Create A "How We Work" Document For Your Business

Transparency and Clarity are the building blocks for a successful working relationship between creatives and clients, and the "How We Work" document is a crucial component. Today, I want to share with you my exact How We Work document and the components inside it that create a better working relationship with our clients and my team. In this episode, we will discuss: What a How We Work document is Why You Need A How We Work Document What You Should Include in Yours What I Include In Mine H ere a...

Aug 31, 202335 minSeason 1Ep. 11

10: How Dreaming Big In Your Business Brings Big Rewards

Dreaming is crucial to the success of any entrepreneur. It is not lazy, on the contrary, it is actually proactive...but proactive in a very special way. In almost an autopilot kind of way. Dreaming has been a huge part of the success of many business owners and public figures in the course of history, including me. Today, I'm going to share with you how making time to dream is a crucial part of your daily, weekly, monthly, and yearly goal setting. I will also share some specific ways in which dr...

Aug 24, 202326 minSeason 1Ep. 10

9: How To Take A Vacation (While Your Business Still Operates)

Sounds simple enough, right? Book a trip...Take a trip... Not so easy when you are a business owner! There are so many things to consider: current clients, potential clients, vendors, trades, existing orders, new orders, and so much more. Well fret no more my friend. It's time to finally take that vacation and avoid burnout before you burn totally out. In this episode you will learn: 🌴The fact that you're probably hearing this episode while I'm on a cruise in Spain ;) and how that's happening �...

Aug 17, 202326 minSeason 1Ep. 9

8: Setting Expectations Around Timelines & Responsibilities

Today we're delving into a crucial aspect of interior design projects that can make or break the entire experience: setting clear expectations around timelines and responsibilities for all parties involved, from the inception of an idea to the final reveal. The timeline is truly the heartbeat of a quality interior design project, without a realistic timeline, nothing gets accomplished. In this episode, you will learn: The exact point in a project journey to begin setting timeline expectations Wh...

Aug 10, 202318 minSeason 1Ep. 8

7: How To Set Pricing Expectations With Your Clients

Pricing is not always the most fun topic in any discussion, but we are running a business, so it's 100% necessary! The easiest way to prevent issues around pricing conversations is to set very clear expectations for your clients. In this episode Setting Pricing Expectations , which is Part 2 in my 3 Part series on Setting Expectations, I'm spilling the tea on all the specific ways that I set expectations around pricing for my own clients and how they have helped my business grow. In this episode...

Aug 03, 202327 minSeason 1Ep. 7

6: The Importance Of Setting Expectations In Your Business

Expectations can make or break a business. More specifically, CLEAR and OBTAINABLE expectations lay the groundwork for client, vendor, and overall business success. In this episode, we begin PART 1 in a 3 PART SERIES: "The Importance of Setting Expectations." This episode will lay the foundation for better understanding the what and why of clear expectation setting, why we are sometimes fearful of setting expectations, and a definitive roadmap to start setting expectations TODAY. In this episode...

Jul 27, 202322 minSeason 1Ep. 6

5: How To Create YOUR OWN Success Path

SUCCESS! Not a long word, but possibly a long definition. In this episode, we will discuss YOUR definition of success and how to break free from what society tells you success should be. It could be a tough question to answer, but I'm going to give you a guide map to follow to set your goals to achieve true success catered just for you. I'll share my own journey to personal success and how I too redefined my own success. Here's the highlights of this episode: How to begin defining your own defin...

Jul 21, 202341 minSeason 1Ep. 5

4: My Top 5 Marketing & Sales Tips For Any Business

I. LOVE. MARKETING! (It's more powerful if read in your best Oprah voice). But the fact is true! I DO love marketing and sales, but only on my terms. How is that even possible you ask? Well let me tell you. In this episode of The Designer Within, I have whittled down my favorite Marketing & Sales methods and techniques to my top 5 tips. By using these simple and easy to follow methods, you too can market and sell like second nature. Let's face it, everything we do is sales and marketing in s...

Jul 13, 202334 minSeason 1Ep. 4

3: Discovering & Blending Your Authentic Self With Your Business

As entrepreneurs or anyone working in a client facing business, we often find ourselves balancing our personal and business lives, and authenticity is the key to success in both areas. Authenticity is about being true to yourself and your values, expressing your genuine thoughts and emotions, and aligning your actions with your beliefs, motives, and personality. In the context of business, it means presenting your brand, products, and services in a clear and transparent manner, while selectively...

Jul 06, 202337 minSeason 1Ep. 3

2: The Power of The Process

Processes are Powerful! Before your eyes glaze over, hear me out! Detailed systems and processes literally saved my business (and my sanity) from extinction. In this VERY detailed episode, I discuss why I implemented processes into my company, how YOU can do it in 3 easy steps, and the huge benefits for your professional and personal life. Grab a pen, grab a coffee, and let's get the PROCESS started! CLICK HERE to download my free Systems and Processes Guidebook Software mentioned in this episod...

Jun 29, 202351 minSeason 1Ep. 2

1: The Most Pivotal Moment In My Life & Career

Welcome to the first episode of The Designer Within Business podcast! All of the episodes are designed to help you along your journey as an interior designer and business owner. Today's episode is the " why ." Why do I operate my design business as a business ? Why do I place such stringent policies and processes in place for my clients (and me) to follow? Why did I want to share all of this information with you and the rest of the world? Well, hang on to your architectural ruler, this episode t...

Jun 22, 202342 minSeason 1Ep. 1
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