In the third episode of ‘Futurescape: 2030 & beyond’, we explore how stereotypes about age are breaking down – and what that means for advertisers by 2030. From festival-loving 40-somethings to Gen Z living at home but splurging on designer handbags, people’s behaviours and priorities are no longer predictable by life stage. And with older audiences redefining ageing, holding more spending power, and expecting brands to act responsibly on issues like sustainability, traditional targeting jus...
Jul 22, 2025•20 min•Season 17Ep. 30
In the second episode of our podcast mini-series ’Futurescape: 2030 & beyond’, we turn our attention to how tapping into communities - large and small - provides advertisers with a powerful way to authentically speak to consumers. It’s already happening, and by 2030, our Futurescape study shows that resonating with micro-communities will sit at the centre of smart planning as Gen Z’s values-led approach gains ground and Gen Alpha’s media habits enter the fray. So, from gaming to social platf...
Jul 16, 2025•33 min•Season 17Ep. 29
In the first episode of our new podcast miniseries ‘Futurescape: 2030 & beyond’, we’re tackling a big topic – how content is coming to the fore like never before as the lines between media channels crumble. From TV to news brands, the trend is the same: media owners are diversifying to engage audiences in new ways and planners need to discard channel-led thinking in favour of a content-centric approach. Our Futurescape study – which explores the attitudes, innovations and media shifts that w...
Jul 09, 2025•34 min•Season 17Ep. 28
Last month, IAB UK’s Policy Team hosted an event at Reach’s printworks in Manchester focused on how digital advertising can further support SMEs and regional journalism around the UK. The occasion brought together MPs, small business owners, local press and IAB members and marked the culmination of a nationwide roadshow of roundtables where we have heard from local leaders about how the digital ecosystem is benefiting communities - and what more can be done to maximise this. Lucy Powell (MP for ...
Jul 07, 2025•32 min•Season 17Ep. 27
Recorded live at IAB UK’s Last Thursday Club, this episode explores how publishers are navigating the new AI-powered media landscape – and where the human touch still matters most. With insights from Cath Waller (Immediate Media) and George McMahon (UM Worldwide), hosted by IAB UK’s Director of Transformation, Sophia Haynes, the discussion covers everything from AI-assisted editorial tools to why trusted journalism is more essential than ever. Plus, find out how publishers are building stronger ...
Jul 02, 2025•27 min•Season 17Ep. 26
Is in-store retail media just DOOH in a new outfit - or is it a distinct space in its own right? In this week's episode, James Chandler is joined by Layla Soufi (Vistar Media), Simon Lonsdale (Tesco Media) and Roy Shepherd (Goodstuff) to unpack the creative, technical and commercial dynamics behind retail media’s latest frontier: the store itself. From programmatic pipes to power at-shelf personalisation, they explore where the overlap with digital out-of-home ends, what brands are getting right...
Jun 25, 2025•27 min•Season 17Ep. 25
For the first time ever, we recorded a podcast live from Engage – IAB UK’s flagship event. Stationed in the bar area at Soho Place, the IAB’s Charlotte Robinson caught up with speakers fresh off stage and chatted to delegates about their standout moments. With this year’s theme centred on how content connects, you’ll hear from a brilliant mix of voices, including The Times and Sunday Times' Manveen Rana, Spotify’s Jenny Haggard and TikTok’s Callum Smith, as they reflect on connecting with their ...
Jun 13, 2025•44 min•Season 17Ep. 24
Welcome back to The IAB UK Podcast, recorded live from our May Last Thursday Club. This month’s event unpacked Google’s recent decision to keep third-party cookies on Chrome and what privacy-first advertising looks like today without a universal identifier. Chaired by IAB UK’s Ad Tech Manager, Pat Hann, the session explored how advertisers, publishers and tech providers can continue innovating in a privacy-preserving way with panellists Clara De Rosa (Adform), Ruth Reynolds (Havas Media Network)...
Jun 03, 2025•25 min•Season 17Ep. 23
For this emergency podcast, James Chandler is joined by the IAB's Head of Policy & Public Affairs, Sinead Coogan Jobes, to break down the Government’s latest announcement on the upcoming less healthy food and drink (LHF) advertising restrictions. With brand advertising now formally exempt from the restrictions, and the implementation date pushed back to January 2025, this conversation provides essential clarity on what’s changed, what the voluntary period means for advertisers and what still...
May 23, 2025•14 min•Season 17Ep. 22
What’s broken in creator marketing – and how do we fix it? In this episode, James is joined by Tim Mitchell, founder and CEO of DRPCRD, to talk about how its platform, CreatorOS, is taking the faff out of creator campaigns. From finding and briefing talent to automating contracts and collecting live performance data, Tim explains how DRPCRD is helping brands and creators work smarter – and faster. They get into what makes a great TikTok, why creators obsess over watch time, the subtle tricks beh...
May 22, 2025•29 min•Season 17Ep. 21
The All In Census is the UK advertising industry’s largest inclusion survey, designed to build a more supportive workplace for everyone. In this episode, IAB UK’s Director of Transformation Sophia Haynes sits down with Dan Wilks, Director of Credos, to unpack the data behind the initiative. They explore how the census began, the insights it's uncovered over time and how companies can use the All In Action Plan to drive meaningful change. Whether you’ve already taken part or are looking to streng...
May 15, 2025•23 min•Season 17Ep. 20
This week, the IAB's Charlotte Robinson sits down with Sandra Arnold, the Regional Head of Learning at GroupM UK & EMEA, to discuss the importance of accessibility in leadership and the workplace and why it isn't just a moral imperative - it’s a powerful driver of productivity. Sandra reflects on her own experiences with hearing loss and delves into the economic potential of accessibility, the barriers preventing organisations from fully embracing accessible practices and discusses why acces...
May 07, 2025•27 min•Season 17Ep. 19
In this episode, our Chief Strategy Officer, James Chandler, is joined by Tom Stevens, IAB UK’s Director of Marketing & Insight, to unpack the key findings from IAB Digital Adspend 2024 — the definitive view of where digital advertising pounds are being spent in the UK. Together, James and Tom delve into what’s behind the market’s 13% growth, the continued dominance of mobile, video and social formats and what the numbers could mean for 2025. From shifting consumer behaviour to macroeconomic...
Apr 29, 2025•16 min•Season 17Ep. 18
In this episode, our Chief Strategy Officer James Chandler is joined by Paul Wright, Head of International at Uber Advertising, for a personal conversation about dyslexia, creativity and leadership. Paul opens up about growing up with undiagnosed dyslexia and how it shaped both the challenges he faced and the strengths he’s come to embrace. From storytelling to big-picture thinking, Paul shares how his neurodivergent traits have become assets in his advertising career - and how his love of sci-f...
Apr 24, 2025•16 min•Season 17Ep. 17
This week, our Chief Strategy Officer, James Chandler, sits down to chat with Global's Group Strategy Director, Ailsa Mackenzie, about the fascinating differences between audio and visual attention, how advertisers can tap into the full spectrum of listening behaviours and why the lines between radio, podcasts and streaming are blurrier than ever. Download Global's 'The power of not paying attention' report here: https://content.global.com/wl/d58672 Book Engage 2025 now: https://www.iabuk.com/ev...
Apr 16, 2025•20 min•Season 17Ep. 16
* Trigger warning: suicide is covered in this conversation.* Following on from her fantastic session at Leadership Summit 2025, Blis' VP of Governance, Ethics, and Data Protection Officer Kelly Jacobson Collins joins the IAB's Charlotte Robinson for a conversation about the often-overlooked topic of menopause in the workplace. Kelly shares her personal journey with menopause, including the impact it has had on her daily work life and outlines the necessary changes that need to take place on a ma...
Apr 09, 2025•30 min•Season 17Ep. 15
Reverse mentorship, leveraging team strengths and empowering early talent with the space to ask questions - this episode is packed with valuable takeaways for anyone managing or developing young professionals in today’s hybrid working world. At March’s edition of The Last Thursday Club, we brought together a fantastic panel of experts to explore how managers can help young professionals thrive in both remote and in-office environments. Joining the IAB's Amelia Lloyd around the table to discuss t...
Apr 02, 2025•42 min•Season 17Ep. 14
In this episode of The IAB UK Podcast, we’re diving deep into the world of omnichannel marketing – a strategy that’s becoming essential for brands aiming to connect with consumers across multiple platforms. James Chandler, Chief Strategy Officer at IAB UK, is joined by Sara Picazo, EMEA Research & Insights Director at The Trade Desk, to explore the key insights from The Trade Desk’s latest research on omnichannel campaigns. From understanding the right mindset to choosing the perfect medium,...
Mar 26, 2025•20 min•Season 17Ep. 13
IAB UK’s annual Leadership Summit returned to Sopwell House in St Albans last week, bringing together senior decision-makers and giving them a crucial opportunity to discuss shared challenges, debate the big issues and shape the industry’s future. Today's episode sees the IAB's Charlotte Robinson buzzing around the summit speaking to as many delegates and speakers as possible for The IAB UK Podcast, including SMG's Sam Knights, GroupM's Sandra Arnold, Happydemics' Tarek Ouagguini and PubMatic's ...
Mar 21, 2025•55 min•Season 17Ep. 12
Recorded live at Sopwell House in St Albans, The Rt Hon Baroness Nicky Morgan joins the IAB's Charlotte Robinson for a sit-down chat following her speech at Leadership Summit 2025. Nicky, who is now Chair of the ASA, discusses her career from corporate law to becoming an MP, how she navigated switching briefs during her time in the Cabinet, her life post-politics and The Thick of It... more on that later. Catch up on Leadership Summit 2025 here: https://www.iabuk.com/leadership-summit-2025 Thank...
Mar 17, 2025•12 min•Season 17Ep. 11
In this special International Women's Day episode, the IAB’s Director of Transformation, Sophia Haynes, is joined by Nikki Sehgal, General Manager of Media for All (MEFA), to explore the critical issues surrounding gender equity in the media and advertising industries. Recorded just before International Women's Day last Saturday, they discuss the initiatives making a real difference and the vital steps needed to continue breaking down barriers to equality. With the theme of this year’s IWD being...
Mar 12, 2025•23 min•Season 17Ep. 10
This week on The IAB UK Podcast, we’re bringing you a live recording from February’s Last Thursday Club, where we explored how AI can help you work smarter, not harder, and win back your time. Hosted by our Chief Strategy Officer, James Chandler, this insightful discussion delves into the power of AI to streamline workflows, automate tasks and supercharge productivity. Joining James are Natalie Monk, Head of Digital Accelerators at Dentsu UK, Indy Lehal, Enterprise Sales Specialist at Google and...
Mar 07, 2025•37 min•Season 17Ep. 9
In this episode, James Chandler, IAB UK's Chief Strategy Officer, is joined by Kristie Naha-Biswas, Head of Insight at IAB UK, for an exclusive deep dive into Futurescape - a major new project from the IAB that explores the attitudes, innovations and media shifts that will shape the ad industry in the lead up to 2030 and beyond. After a year of extensive research and collaboration with over 40 industry leaders, Futurescape uncovers groundbreaking insights into the shifts that will reshape the me...
Mar 05, 2025•24 min•Season 17Ep. 8
Leadership Summit - our exclusive annual gathering of leaders from across the industry - is fast approaching so we’re digging into the podcast archives to serve up something to get you in the mood for March. Last year, we were treated to incredible sessions from leaders like Kelly Beaver from Ipsos, Josh Krichefski from GroupM and England Rugby World Cup winner Maggie Alphonsi, who shared invaluable insights on leadership, resilience and what drives success. Our roving reporter, Charlotte Robins...
Feb 26, 2025•25 min•Season 17Ep. 7
In this episode of the IAB UK Podcast, IAB UK's CMO, James Chandler, delves into a pressing issue impacting advertisers, publishers and tech experts alike: the unintended consequences of keyword blocking in news environments. Recent research from Mantis reveals that terms like "victims" and "incident" are still blocking ads on content like Super Bowl-related coverage, affecting both publisher revenue and advertisers’ reach. In fact, even pop culture icons like Taylor Swift and Ariana Grande have...
Feb 19, 2025•24 min•Season 17Ep. 6
In this episode, James sits down with Sue Todd, CEO of NABS's, and Josh Krichefski, CEO of GroupM EMEA & President of IPA, to explore the pressing issue of workplace wellbeing in the advertising and media industries. With a recent study from Marketing Week revealing that over half of marketers are on the edge of burnout, they get into the importance of creating a people-first environment at work, Gen Z’s approach to leadership and how we can all work together to create healthier, more suppor...
Feb 13, 2025•29 min•Season 17Ep. 5
This week on The IAB UK Podcast, we’re bringing you a live recording from January’s Last Thursday Club, where we focused on the rising influence of retailers as media giants. Hosted by our CMO, James Chandler, this insightful discussion delves into how retail platforms are evolving into major media players and what this means for brands, retailers and the broader advertising landscape. Joining James are Katie Streeter Hurle, Chief Strategy Officer at SMG, Tim Abraham from The Trade Desk, Lee Rob...
Feb 05, 2025•43 min•Season 17Ep. 4
In this episode, James sits down with Phil Rowley, Head of Futures at OMG UK, to dive into the big trends set to reshape consumer behaviour and technology over the next decade. Fresh off OMG UK’s 'Closer to the Edge 2.0' report, James and Phil unpack the key insights on what businesses need to know in order to stay ahead. From blockchain innovations in fashion and vertical farming to the rising influence of gaming and AI, they cover the technologies and shifts that will have the biggest impact. ...
Jan 29, 2025•29 min•Season 17Ep. 3
In this episode, IAB UK's CMO James Chandler is joined by Christine Armstrong and Bruce Daisley - both authors and productivity experts - for an insightful discussion on the changing world of work. As the debate around hybrid work and return-to-office mandates continues, James, Christine and Bruce get into how productivity is measured, the role of physical workspace in creativity and the cultural shifts that are reshaping employee expectations. They also explore the importance of flexibility in ...
Jan 24, 2025•24 min•Season 17Ep. 2
In this episode, James sits down with Beth Rogers, Public Policy Manager at IAB UK, for a timely discussion on the upcoming 'less healthy food & drink' online ad ban, set to take effect on 1 October 2025. Fresh off an IAB-hosted member briefing, where questions were flying thick and fast, James and Beth dive into what the ban really means for digital advertising. From clarifying which ads are in scope to exploring the impact on influencers, SMEs and more, this episode is packed with the answ...
Jan 16, 2025•24 min•Season 17Ep. 1
