Why audio deserves your full attention
Apr 16, 2025•20 min•Season 17Ep. 16
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Episode description
This week, our Chief Strategy Officer, James Chandler, sits down to chat with Global's Group Strategy Director, Ailsa Mackenzie, about the fascinating differences between audio and visual attention, how advertisers can tap into the full spectrum of listening behaviours and why the lines between radio, podcasts and streaming are blurrier than ever.
Download Global's 'The power of not paying attention' report here: https://content.global.com/wl/d58672
Book Engage 2025 now: https://www.iabuk.com/events-training/engage-2025
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